

So Money with Farnoosh Torabi
Farnoosh Torabi
*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. With over 40 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today's financial leaders, bestselling authors and entrepreneurs. One day, hear an intimate money conversation with industry greats like Queen Latifah, Barbara Corcoran or Margaret Cho. Another day learn the basics of cryptocurrency and its impact on our wallets. On Fridays, tune in as Farnoosh answers our most pressing financial questions about saving, investing and building wealth. Advice and insights always delivered through a lens of equity, inclusivity and the changing world we live in. Want more? Join the So Money Members Club at SoMoneyMembers.com.
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Episodes
Mentioned books

Jun 14, 2019 • 34min
899: Ask Farnoosh: Besides salary, what else is negotiable at work?
Negotiating a salary and other benefits, savings "rules" and finding a financial planner are among some of the question on the latest Ask Farnoosh.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Jun 12, 2019 • 37min
898: Susan McPherson, Corporate Responsibility Expert
"There’s so many ethical questions and, you know, we're seeing this being being discussed at the top of all sorts of social platforms now, right? And then, you know, The New York Times this past weekend did that, you know, did their annual study showing what you know CEO compensation is as compared to the lowest paid workers, and it's atrocious." Is it possible for the business world, which is often characterized as being greedy, to care deeply about and act with social responsibility? Today's guest believes yes. And in today's world, she says, where consumers are looking to support corporations who specifically champion diversity and inclusion and philanthropy, it’s more important than ever for businesses to consider actively being part of the solution and forces of good in the world. We have the great pleasure of inviting Susan McPherson on the show. She is a corporate responsibility expert who's worked with major brands like Kate Spade, Dell, Tiffany, J.C. Penney, and many more through her consulting company, McPherson Strategies. Through her work, she helps her clients create real change in the world and improve their businesses. At the same time. She's also an Angel investor who invests in women owned businesses, and she's a highly sought after speaker. Her articles and interviews have appeared in Forbes, The Cut, Harvard Business Review. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Jun 10, 2019 • 29min
897: Cameron Huddleston, Author of Mom and Dad, We Need to Talk
When’s the last time you sat your parents down and talked to them about their money? If you’re like most people, it probably hasn’t happened yet. And, I don’t blame you. Talking to your parents about their savings, their will, their hopes for what happens when they get older or after they die is unpleasant. But, as today’s guest will share, it’s absolutely necessary. Today, I’m interviewing Cameron Huddleston. She is an award-winning journalist with more than 17 years of experience.Cameron’s experience taking over her mother’s finances after her mom was diagnosed with Alzheimer's disease inspired her to write a book on how to to discuss finances with parents before it’s too late. It’s called Mom and Dad, We Need to Talk: How to Have Essential Conversations With Your Parents About Their Finances. Her articles have been published in Kiplinger’s Personal Finance, Business Insider, Chicago Tribune, Fortune, Huffington Post, Money, MSN, USA Today and more. She’s also the current Life + Money columnist for GOBankingRates. Follow Cameron on Twitter @CHLebedinsky and visit her website www.CameronHuddleston.com. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Jun 7, 2019 • 27min
896: Ask Farnoosh: How do I best combine finances with my spouse?
This Friday, lots of questions about best ways to invest for retirement and steps for co-mingling finances with a partner. I recently got married and we've been together for 10 years. We have built our lives together, but still have separate bank accounts. We are now talking about combining some money to create a household accountt. He uses a credit union, I use a bank. Is there a benefit to either? Does it matter?Special co-host is Catie Hogan is a financial planner with the women-owned Element Financial Group. She’s also the author of the humorous and informative book The Millennial’s Guide to Getting Your Sh*t Together, and an accomplished humor writer and performer. Catie is on a mission to help young adults, particularly women and those in marginalized communities, become more financially literate and empowered. She does this using simple explanations of complex topics, personal anecdotes, and humorous relatability.Catie understands what it means to be a broke Millennial. She finished college with six-figures in student loan debt, worked entry-level jobs to make ends meet, and had no idea how or where to save and invest money. But after reading several personal finance books, she realized she was one of millions of young adults in this situation—and this became the catalyst for her current career. Catie is putting a fresh, new spin on the fundamentals of personal finance. She believes learning how to be a successful adult doesn't have to be so serious. Catie's book: https://www.amazon.com/Millennials-Guide-Getting-Your-Together/dp/1521998639Element Financial Group: http://www.elementfinancialgroup.com/Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Jun 5, 2019 • 27min
895: Liz Dennery Sanders, Founder of SheBrand
Why do you love some of your favorite brands? Is it because of their funny commercials, the fact that they give back, or because they truly care about their customers?And, what can companies - big or small - do to convey their brand accurately? How can they make sure their message is getting across? As an individual, what is YOUR personal brand? Today’s guest is an expert on branding, especially for women. Liz Dennery is the founder of SheBrand, where she and her team support companies with their brand development and positioning. They also help with creative direction, website development, social media marketing, and celebrity and influencer outreach.Liz has worked with brands like Escada, Hale Bob, Anastasia, Blue Cult, Bejeweled, Avia Spa, Paulina Maternity, The Tiger Woods Foundation, Elyse Walker, The Pink Party and Cedars-Sinai Medical Center.She’s also a huge supporter of non-profits that help women like Girl Up!, WriteGirl, Step Up Women’s Network and Kiva. Learn more about Liz at www.SheBrand.com and follow her on social media on Instagram, Twitter, and Facebook.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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Jun 3, 2019 • 33min
894: Sophia Parsa, Entrepreneur and Founder of Mountain Gate
"My relationship with money is money comes and money goes. For me, it’s not the point of success. It’s important for me to be financially stable and it’s important for me to be making a lot of money, but it’s not what I consider personal success.” Sophia Parsa is a tech co-founder, Forbes 30 under 30 honoree and a very accomplished entrepreneur. She co-founded the company Toot, which is an on-demand tutoring service after her tutor bailed on her the night before a big exam in college. The night before the test, she found a new tutor, thanks to the help of a professor, but then realized there's probably a better way to connect with tutors on-demand. The idea for Toot was born. Later, Sophia launched a dinner club called Mountain Gate, where entrepreneurs gather for dinner. Through Mountain Gate, entrepreneurs can get advice, they can form business partnerships and just connect with people who are like-minded. Today, Sophia is the director of community at FabFitFun, which is occasionally a sponsor of this show.FabFitFun is a subscription box that delivers a selection of full-size premium products to your front door. We discuss Sophia's transition to working for a company and why it was important for her professional development. We also dive deep into the growing pains of the early days of entrepreneurship, how to score some investment capital and what she plans to do with her money right now. Follow her on Instagram @SophiaParsa and her business @Mountaingate.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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May 31, 2019 • 42min
893: Ask Farnoosh: Do student loans need to be paid off after the borrower passes away?
Financial expert Megan Gorman co-hosts with Farnoosh Torabi to provide answers to your latest money questions.Do student loans need to be paid off after the borrower passes away? Any pros or cons to transferring debt to a lower rate loan? How to manage money in your relationship?How much stock exposure is safe for someone in their 60's? Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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May 30, 2019 • 29min
Bonus Ask Farnoosh: Better to save for grad school or retirement?
This is a special bonus episode of Ask Farnoosh with co-host Joe Benvenuto, a Chartered Financial Analyst (CFA) who manages two of Charles Schwab’s branches in the Bay Area--Menlo Park and Sunnyvale, California. Joe has been in the financial services industry for more than 10 years. Prior to that, he served as an Infantry Officer in the United States Army.Topics covered: retirement saving, grad school, auto-rebalancing your portfolio and managing a windfall. (Farnoosh has been compensated by Charles Schwab. Farnoosh is not affiliated with Schwab and the views she expresses may not necessarily reflect those of The Charles Schwab Corporation or its affiliates. Farnoosh is a client of Schwab.)Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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May 29, 2019 • 38min
892: Karen Rinaldi, Author of (It's Great to) Suck at Something
"By sucking at surfing, I was able to get over my fear of public humiliation, right? Because when you surf, you are surfing where everyone can see you wipeout and miss waves. I got really used to being okay with that. Then I realized I could apply that to my writing. I started sharing my writing more as I got accustomed to that and thinking, “Well, the worst thing that happens is somebody sees my writing and they don't like it,” right? I mean, I’ll be okay with that." - Karen RinaldiWhat is something that you do in your life that you suck at...but....you love it? For me, I'd say it's tennis. I don't suck at stand-up comedy, but it is something that I know is a constant work in progress...and, at the same time, is really exciting to me and hasn't, for some reason, discouraged me. It's actually inspired me and it led me to be better at other things, such as podcasting and thinking on my feet and not having a filter :) We are in conversation with Karen Rinaldi, a professional preacher of the gospel of suckitude. Before she found surfing, she sucked at plenty of things, among them skiing, horseback riding (which almost ended tragically), boxing (she doesn't want to talk about it), running, rollerblading, cycling (for which she boasts the least suckiness.) Along with her side hustle of suckitude, Rinaldi has spent 20+ years in publishing and is the publisher of Harper Wave, an imprint she founded in 2012. Her first novel, The End of Men, was the basis for the 2016 feature film Maggie’s Plan, directed by Rebecca Miller and starring Julianne Moore, Greta Gerwig and Ethan Hawke. Her book, [It's Great to] Suck at Something: The Unexpected Joy of Wiping Out and What It Can Teach Us About Patience, Resilience and the Stuff that Really Matters, is a non-fiction deep dive into the joys that sucking can bring. Rinaldi’s essays have appeared in The New York Times, TIME, Motto, LitHub, Oprah.com among others. To learn more about Karen at http://krinaldi.com. Follow her on Instagram @suckatsomething.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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May 27, 2019 • 36min
891: Bola Sokunbi, Founder of Clever Girl Finance
"We downsized everything and we went from living in a five bedroom house into a tiny little apartment, we went from having multiple cars, to just one car.” For many women, especially those who are women of color, access to financial education isn’t as readily available. But our guest today is trying to change that once and for all. Today we’re welcoming the founder of Clever Girl Finance, Bola Sokunbi. Bola received an early lesson in money when her father became ill and had to stop working unexpectedly. The problem with this was that he had used up all of his money to send her three brothers to college and didn’t have any money left over for Bola to further her education. Luckily, it was her mother, who began as a home maker, who told her that she would pay for Bola’s schooling from the money that she'd set aside from her side hustles and entrepreneurial pursuits over the years. Because of her mother’s hard work, Bola was able to leave Nigeria, get an education and go on to found her own business, empowering women to be financially savvy. Her company, Clever Girl Finance has helped thousands of women, over the years, receive coaching and financial education they need to advance their lives. Bola is also the author of the fourth coming book, Clever Girl Finance: Ditch Debt, Save Money and Build Real Wealth. It will be available on June 25th. Learn more about Bola at www.CleverGirlFinance.com and follow her on Instagram @clevergirlfinance.. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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