Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Apr 26, 2018 • 37min
169 Powerful and Profitable Digital Marketing with Alan Leach
In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland. He is a sales trainer and international speaker and presenter on fitness club sales and marketing. In 2017 Alan was voted onto the IHRSA board of directors. Later in the show, Pam O'Donnell joins us to chat about The IHRSA Institute 2018.
Apr 25, 2018 • 17min
168 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 4 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn: How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through How do we create great videos on a low budget
Apr 24, 2018 • 34min
167 A look inside 24 Hour Fitness with CEO Chris Roussos
24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today's special guest is the CEO of 24 Hour Fitness, Chris Roussos. Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services. With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act and the impact on business strategy today.
Apr 16, 2018 • 19min
166 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 3 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn: How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through 4: How do we create great videos on a low budget
Apr 16, 2018 • 29min
165 Michael Piercy: Impacting your Community to grow your fitness business and brand
Michael Piercy is the owner of The LAB in Fairfield, New Jersey. He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year. Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master's degree in exercise science.
Apr 6, 2018 • 23min
163 Social Media Polices for your Staff from Lawyer Scott McKenzie
DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia's leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss how to best manage social media in your facility and the importance of implementing a social media policy.
Apr 5, 2018 • 24min
164 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 2 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.
Apr 4, 2018 • 25min
162 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 1 of 4
Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks. During this 4 week series you will learn: How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through How do we create great videos on a low budget
Apr 1, 2018 • 36min
161 Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience
Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women's Health, The Washington Post, and CNN.
Mar 16, 2018 • 27min
160 Author Peter Docker helps you Find Your Why
Peter Docker is the co-author of Find Your Why. He is passionate about enabling people to be extraordinary and inspired by the theory of The Golden Circle, he has collaborated with Simon Sinek for over five years and has the role of Igniter and Implementation Specialist on the Start With Why team. He is dedicated to continuing to learn and share insights into how humans operate, communicate and relate.
