The Value Pricing Podcast

Emily Cross, head of marketing and AI specialist, shares practical guidance for building AI-capable accounting teams. She covers hiring for skills over tasks, using ChatGPT to craft job ads and screening funnels, designing interviews and short skills tests, and onboarding for retention. Short demos show tailoring adverts for platforms and creating a streamlined hiring workflow.

Is AI about to change the future of business advisory for accountants? In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory servicesfaster than ever. Discover how AI can help with research, financial analysis, KPIs, strategy creation, and growth planning for your clients. What if you could walk into a strategic planning meeting already armed with powerful insights and ideas? We’ll also look at practical prompts you can use immediately to generate strategies, analyse businesses, and build actionable plans. Faster insights. Better advice. More value for clients. This could completely change how accountants deliver advisory. The latest episode of the Value Pricing Podcast is now available: How to Use AI for Strategic Planning & Business Advisory Services In today's episode you will learn: Why AI-powered advisory is a huge opportunity for accountants.How ChatGPT can accelerate research on clients and industries.Practical prompts to analyse businesses and uncover strategic insights.How to identify powerful KPIs and growth opportunities with AI.Ways to generate strategic plans and business ideas in minutes.How AI helps deliver higher-value advisory faster and more profitably. Don’t miss out on discovering how AI can help you deliver smarter strategy, deeper insights, and higher-value advisory to your clients. Listen now! 

Is your website actually bringing you clients — or just taking up space? In this episode, we unpack the 10 essential elements of a high-performing website. You’ll learn how to define your ideal client, craft a powerful headline, position your authority, and use FAQs, social proof, and strong calls to action to increase conversions. We also explore lead magnets, video, SEO, tracking, and how to use AI to create smarter, faster website copy. No fluff. Just practical steps you can implement immediately. If you want a website that works as hard as you do, this episode is for you. The latest episode of the Value Pricing Podcast is now available: The Accountant's Guide to a Website That Sells In today's episode you will learn: How to define and attract your ideal clientCraft headlines that instantly grab attentionPosition yourself as the trusted expertUse FAQs and SEO to boost visibilityAdd lead magnets and CTAs that convertTrack performance and optimise with AI Don’t miss out on the simple, practical changes that could turn your website into your most powerful client-winning tool. Listen now! 

Is your pricing ready for the AI revolution? In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creating more valuable services to designing smarter pricing packages.  Discover how to build compelling client options with ease and communicate value in a way that truly resonates.  Learn how to make your bookkeeping (and any service) stand out in a world where time-based billing is rapidly becoming obsolete.  We’ll walk through real prompts, real results, and how you can apply them in minutes — not months.  AI is changing everything. Are you keeping up?  Tune in now to see how AI can supercharge your pricing systems and give your firm the edge. The latest episode of the Value Pricing Podcast is now available: How to Use AI to Create Smarter Pricing Package, Strategies and Systems In today's episode you will learn: How to use AI to enhance your pricing strategyA simple prompt to instantly add more client valueHow to build tiered pricing packages in minutesThe secret to presenting packages clients actually wantHow to turn dull features into irresistible client benefitsWhy communication—not price—is key to pricing success Don’t miss out on the chance to future-proof your pricing with the power of AI. Listen now! 

Struggling to get traction with your social media?What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits? In this episode, we uncover how to connect social media to your broader marketing machine, the metrics that actually matter, and how to use ChatGPT to write posts that perform. You'll hear real examples, powerful prompts, and tips on tailoring content to platforms like Facebook, LinkedIn, and TikTok. Find out how ChatGPT can supercharge your content. Spoiler: the problem might not be your content—it could be your offer. Find out how to fix it, test it, and start seeing results. The latest episode of the Value Pricing Podcast is now available: Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants In today's episode you will learn: How social media fits into your full marketing strategyWhat metrics actually matter—and how to track themWays ChatGPT can improve and rewrite your postsHow to tailor content for Facebook, LinkedIn, and TikTokTips for writing in your own unique brand voiceSmart ways to test, tweak, and optimise your content Don’t miss out—this episode is packed with practical tips to turn your social media into a lead-generating machine! Listen now! 

What if ChatGPT could do the work, not just talk about it?In this episode, we explore Agent Mode and how it automates real tasks inside your firm.From deep research to clicking through software, fixing issues, and building spreadsheets.We cover bookkeeping, competitor research, lead generation, and client advisory use cases.This is practical AI you can use right now.Fast. Powerful. Game-changing. The latest episode of the Value Pricing Podcast is now available: How to Automate More of Your Firm with Agent Mode in ChatGPT In today's episode you will learn: What Agent Mode is and why it changes everythingHow deep research and action combine to automate workReal examples for bookkeeping, payroll, and bank feed fixesSmarter competitor research using reviews, forums, and sentimentHow Agent Mode supports lead generation and advisory services Don’t miss out on discovering how Agent Mode can transform ChatGPT from a chatbot into a powerful automation engine for your firm. Listen now! 

GPT-5 has changed the rules—are your prompts keeping up?Discover five practical prompting upgrades that dramatically improve results with GPT-5 and Agent Mode.Learn why prompt engineering is more important than ever, and how small structural changes can unlock better reasoning, accuracy, and control.We break down real examples, including meta-prompting and planning-before-execution techniques you can use immediately.If GPT-5 has felt frustrating or unpredictable, this episode shows you exactly how to fix it.Sharper prompts. Smarter agents. Better outcomes—starting now. The latest episode of the Value Pricing Podcast is now available: 5 Prompting Upgrades You Need for GPT-5 and Agent Mode In today's episode you will learn: Why GPT-5 demands clearer, more structured prompts than beforeFive practical prompting upgrades for better accuracy and controlHow planning before execution improves GPT-5 reasoning dramaticallyWhen to use instant, thinking, and agentic workflows effectivelyHow meta-prompting upgrades old prompts for GPT-5 performance Don’t miss out on learning how to take back control of GPT-5 and turn smarter prompting into consistently better results. Listen now! 

Are you still using Google for everything? It’s time to meet your real digital assistant. In this episode, we explore how to use ChatGPT in everyday life — from creating dinner with fridge leftovers to translating menus on holiday, planning your next trip, or understanding health data. We’ll reveal clever ways to get personalised recommendations, decode legal documents, and even fix household problems… all with a free account. Ever wondered how to teach ChatGPT your beer preferences? You’ll love this. This isn't about business – it’s personal, practical, and packed with real-life examples.  Tune in to discover how AI can save you time, money, and stress in ways you’ve never imagined. The latest episode of the Value Pricing Podcast is now available: New to ChatGPT? Start Here (Features, Tips & Everyday Use Cases) In today's episode you will learn: How to get amazing results using ChatGPT’s free accountFun and clever ways to use AI in daily lifeHow to plan travel, translate menus, and fix things fastTips for tracking health, fitness, and understanding medical dataHow to get smarter recommendations for food, books, beer & moreThe secret to writing powerful prompts and saving hours of time Don't miss out on the practical AI tips that can transform your daily life — all with a free ChatGPT account! Listen now! 

Discover how to safely analyze client financial data using ChatGPT with essential guidelines for compliance. Learn the serious risks of using free and Plus plans that may violate GDPR. Explore prompt engineering techniques for better outputs and the significance of client consent. Find out how the Teams plan offers a GDPR-compliant solution while retaining security. Mark also shares insights on local AI models as a privacy safeguard and the importance of having firm AI policies for smarter client reporting.

What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-quality clients through smart, structured referral marketing. Discover the best times to ask for referrals — and how to make it effortless for clients to say yes. We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it. Plus, learn how ChatGPT can help you craft powerful referral emails, forms, and scripts that actually work. Imagine having happy clients who send you more happy clients — all while saving you time and energy. Tune in now and find out how to make referrals easy, enjoyable, and part of your everyday system. The latest episode of the Value Pricing Podcast is now available: Referrals Made Easy for Bookkeepers and Accountants with ChatGPT In today's episode you will learn: How to build simple systems that generate consistent referrals.The best times to ask clients for introductions.Ways to make your service truly worth referring.How to collect powerful feedback and success stories.Smart ways to use ChatGPT to automate referral requests.Tips to make asking for referrals natural, not awkward. Don’t miss out on this episode packed with practical strategies, real examples, and AI-powered tips to help you attract more dream clients through effortless referrals. Listen now!