Ninja Selling Podcast

Ninja Selling
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Jan 23, 2026 • 34min

This is Happening For Me, Not To Me

Jed Inductivo, a real estate agent from Compass in Los Angeles, achieved a remarkable 56% growth in 2025 despite facing adversity, including devastating fires. He discusses his mindset shift of 'this is happening for me, not to me,' which helped him stay solution-focused. Jed shares innovative strategies like his two versions of Real Estate Reviews and how he built a powerful referral engine. His hospitality background enhances client experiences through personalized touches and service-driven events, proving that challenging times can lead to incredible opportunities.
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Jan 16, 2026 • 36min

Live From The Ninja Installation: Trust the Process, Then Watch the Results

In this engaging conversation, real estate agent Dave Hetrick shares his journey of achieving a remarkable 62% growth in business. Known as 'Mr. Gratitude,' Dave emphasizes the power of a positive mindset and building relationships without overtly asking for referrals. He discusses the importance of networking, maintaining clarity through a detailed database, and focusing on his top 100 clients. Dave's success stems from trusting the process and engaging in consistent, incremental actions—transforming everyday connections into a thriving business.
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5 snips
Jan 13, 2026 • 36min

Personal Mastery: The First Cornerstone of Ninja

Join Rob Nelson and longtime mentor Peter Parnegg as they dive into the essence of personal mastery within the Ninja Selling framework. Peter emphasizes that personal mastery is a continuous journey, focusing on an abundance mindset and the art of creation over competition. They explore the importance of self-acceptance, gratitude's role in shifting scarcity, and the impact of daily routines on character development. With insights on leadership and the value of consistency over perfection, they challenge listeners to embrace progress and commit to becoming better humans.
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Jan 1, 2026 • 25min

If You Could Wave Your Magic Wand

In a playful yet strategic discussion, the hosts explore the powerful question, 'If you could wave your magic wand...' This tool eliminates limits and helps uncover true desires, particularly in real estate transactions. Personal goals, like buying a mountain home, illustrate how dreaming can drive clarity and momentum. They emphasize reconnecting clients during negotiation challenges and applying this concept beyond business. The idea of a 'Word of the Year' as a focus anchor for 2026 wraps up their thought-provoking conversation.
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11 snips
Dec 19, 2025 • 27min

Ninja In A Nutshell - An Overview of the Ninja Selling System

Discover the essence of a relationship-centered sales approach designed to generate business without pressure. The philosophy emphasizes gratitude and collaboration, replacing competition with creation. Learn about the Ninja skillset, including the art of asking questions, which opens doors to life-changing opportunities. Explore the nine repeatable habits that lead to consistent results and the supportive community that fosters abundance. Delve into the origins of the name 'Ninja' and how this movement revolutionizes sales.
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Dec 12, 2025 • 34min

Momentum Isn't Loud - It's Consistent

Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her "extended family" of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She discovered Ninja through the Ninja Selling book, then flew to the Installation seven months pregnant, choosing to double down on her commitment by also enrolling in Ninja Coaching with Steve Mangelson. Shortly after her Installation, Caroline experienced a complicated C-section and a ruptured uterus, yet she continued her affirmations, gratitudes, and even wrote contracts from the hospital. Guided by her mantra of "God and gratitude before the grind," she built work/life harmony by scheduling what matters most first: breastfeeding, family, mindset, then layering her Ninja Nine and client work around those priorities. Caroline treats her 350-person database as extended family, organizing detailed FORD notes and staying in consistent flow through texts, personalized touches, and thoughtfully designed 8-in-8 campaigns. She also leverages housewarming parties, staging expertise, and hyper-personal gifts to make real estate deeply relational, not transactional. Steve adds powerful insight into how her success comes not from tactics alone, but from who she has become: a person whose business is simply an expression of service and love. Key Takeaways Momentum Is Consistency, Not Noise: Caroline's success is built on the belief that "momentum isn't loud, it's consistent," and that small, steady habits compound. Ninja Your Way: She customizes Ninja, leaning on staging skills, math strengths, and an internal scoreboard for her Ninja Nine. Database as Extended Family: Her 350-person "extended family" is tracked with detailed FORD notes and regularly updated insights, not just static contact records. Structured 8-in-8 Follow-Up: After meeting someone (often at a housewarming party), she runs a pre-planned eight-touch sequence of texts, calls, reviews, and face-to-face meetings. Housewarming Parties as Flow Engines: Streamlined, repeatable celebrations for buyers deepen relationships, generate introductions, and create natural reasons to stay in flow. Work–Life Harmony Through Scheduling: "Priorities don't fight for space; they get scheduled," she built her calendar around feeding a newborn, family, mindset, and then business. Service as the Business Model: Caroline's guiding question is: How can I use this to serve more people? The relationship itself is the leverage. Memorable Quotes "Momentum isn't loud. It's consistent." "Discipline doesn't disappear, it adapts." "God and gratitude before the grind." "Priorities don't fight for space; they get scheduled." "Show up, serve up, and keep swimming." "This is not transactional, this is relational." "If you love on people, you will serve them like no other." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Caroline Bourgeault https://carolinebourgeault.com/
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17 snips
Dec 4, 2025 • 40min

20 Hours. 100 People. Zero Burnout.

Stephanie Peterson, a Ninja Realtor® from Spokane, has mastered the art of working smart, earning over $200K by connecting deeply with just 100 people while only putting in 20 hours a week. She discusses her intentional approach to business, focusing on productivity and emotional ROI. Stephanie shares insights on her unique planning strategies, including P, I, E time management, and quarterly pop-bys to strengthen client relationships. Listeners will love her methods for cultivating authentic connections and maintaining a fulfilling work-life balance.
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13 snips
Nov 20, 2025 • 34min

How To Be Consistently Magnetic Even When Life Throws You A Curve Ball

April Myers, a Northern Virginia real estate agent and former VP of strategic growth, shares her inspiring journey of resilience while managing family challenges and a volatile market. She discusses how her background in recruiting helps her forge powerful relationships in real estate. April emphasizes the importance of a strong mindset, strict time blocking, and non-negotiable morning routines. Despite personal hardships, including her husband's health issues, she is on track for a remarkable 20% business growth, showcasing the power of consistency and determination.
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Nov 13, 2025 • 29min

The Ninja Couple: From Military Precision to Real Estate Success

Eric Thompson is joined by husband-and-wife Ninjas Jeremy and Shanon Johnson, retired Air Force veterans turned real estate professionals, to explore how this dynamic duo built a purpose-driven business rooted in discipline, structure, and service. From military precision to Ninja mastery, the Johnsons have created a thriving business in Hampton Roads, Virginia, closing 44 transactions in 2024 while maintaining balance, harmony, and joy in their personal lives. This conversation delves into what it takes to run a business intentionally as a couple, rather than by accident or exhaustion. Jeremy and Shanon share how a license plate at a stoplight sparked their real estate journey, how they learned to "run the business instead of letting it run them," and how the Ninja Selling System gave them the framework to thrive after the military. They unpack the daily habits, time-blocking strategies, and communication techniques that enable them to operate as true partners, both in life and in business. From mastering Real Estate Reviews to achieving 50 Live Interviews each week, the Johnsons prove that success doesn't require burnout; rather, it requires structure, clarity, and coaching. Their story is a real-world masterclass on productivity, partnership, and the power of purpose. Episode Highlights The spark that started it all A chance encounter with a real estate license plate launched their journey from military life to real estate. Within six years, they went from three transactions in their first year to 44 and counting. From military discipline to Ninja structure Their Air Force background shaped their systems, mindset, and morning routine. Up at 4:30 a.m., gratitude and affirmations by 5:00, gym by 7:00; their structure creates freedom and balance. Real Estate Reviews that drive real results Overcoming "analysis paralysis," Shanon implemented a simple yet powerful review process that yielded immediate results: three listings from their very first review and seven transactions this year, all directly attributed to reviews. Fifty Live Interviews simplified The Johnsons turned what feels daunting into a daily rhythm. By planning their calls every Friday in the Ninja Planner and counting genuine conversations — not just phone calls — they consistently hit their 50 Live goal every week. Coaching that changes everything Working with Ninja Coach Shelly Culbertson, they discovered the value of having a "third partner" who brings balance, perspective, and accountability. "She's our mediator, encourager, and guide," says Shanon. Running the business, not letting it run you With clear boundaries, family dinners, and weekends by appointment only, they've achieved the Ninja vision of higher income per hour — proof that structure and intentionality lead to harmony. Key Takeaways The Ninja System works if you commit to working it. Coaching isn't homework…it's elevation! Real Estate Reviews aren't sales tools; they're relationship builders. Partnership thrives when each person leans into their natural strengths. Discipline creates freedom. Structure your mornings, and your business will follow. Memorable Quotes "If it wasn't for that license plate, I don't know that we'd be in real estate today." - Shanon Johnson "The system absolutely works. It allows you to have the life you want, not just the business you want." - Jeremy Johnson "It's not wrong, it's just different. That's true in marriage and in business." - Shanon Johnson "Is the business running you, or are you running the business?" - Marshall Tony, Mentor "The coach doesn't give you homework; they elevate your business." - Jeremy Johnson Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Jeremy and Shanon Johnson: https://journeyhomerealtyllc.exprealty.com/index.php
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Nov 6, 2025 • 57min

"Do I Pursue a Solo Career Or Do I Form a Team?"

Rob sits down with a powerhouse panel made up of Spears Group's Founder, Jonathan Spears, and its COO, Maria Coukoulis, both of whom are also co-founders of MyOps AI, and Larry Kendall, the author of Ninja Selling, to discuss a pivotal moment in every successful real estate agent's career. Together, this all-star team tackles the critical crossroads agents face: whether to continue as a solo producer or to build a high-performing real estate team. This conversation goes deep into the nuts and bolts of scaling a real estate business from the ground up. The group explores Jonathan's transition from a driven solo agent doing $70 million in volume to the leader of a billion-dollar team, highlighting the operational challenges and mindset shifts required for success. They discuss the common pitfalls of team building, the necessity of creating documented systems and processes, and how a strong, clearly defined culture is the engine for sustainable growth. This episode provides an enlightening and informative case-study on how to turn a real estate practice into a true business, unlocking not just financial success but personal freedom and fulfillment. Episode Highlights: The critical crossroads every agent faces: staying solo versus building a team. Shifting your mindset from running a practice to owning a true business. The power of documented, repeatable systems for driving consistency and success. Why a strong culture - and getting the right people in the right seats - is non-negotiable for growth. Avoiding the "alligator pond" mistake: teaching agents to hunt versus simply feeding them leads. How mastering operations unlocks massive growth, eliminates waste, and creates personal freedom. Unlocking team potential by trusting each member to operate in their area of genius. Leveraging AI and technology to solve operational bottlenecks and give your team their time back. Key Takeaways: "We are not an anomaly… you can have this for yourself. You just have to be consistent with it, and you have to have those processes to carry you." "If you're an agent out there that's worried about an AI, oh my gosh, it's going to steal everything. Get curious instead of fearful." "A good system will work regardless of the market you're in. It's the documented process that will give you predictable results regardless of the market." "True success is when you're able to come alongside people, and out of that collaboration is birthed a greater product than either of you could create on your own." "People do not refer Jonathan Spears… They refer his process." "Build your goals into your calendar. Build your goals into that system and process. That way your daily executions, those daily movements, allow you to move towards them, not away from them." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/# LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Spears Group: https://spearsgroupfl.com/ MyOps AI: https://myops.ai/#home Larry Kendall: https://www.linkedin.com/in/larry-kendall-1078b61/

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