

Authors Who Lead - Learn to write a book from bestselling authors and leaders
Azul Terronez - Author, TEDx Speaker, Coach
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Episodes
Mentioned books

Aug 23, 2024 • 45min
The Writing Process Characters | Karen Osborne
Send us Fan MailIn this episode of Authors Who Lead, I welcome Karen Osborne, an award-winning author and podcaster. This intriguing conversation delves into how we use fiction to address political and historical issues without directly engaging in politics. Karen's newest book, "Justice for Emerson," is set in 1968 and explores themes of race and the treatment of black veterans during and after the Vietnam War. Her first dive into a city she created allows for the resurrection of characters from her prior book, "Reckonings," adding an extra layer of familiarity and depth for her readers.My own work, "Adventures in Cinderbottom," focuses on the humanity of coal miners in Southern West Virginia, pushing back against the often negative stereotypes portrayed about the region. My ability to tell rich, humane stories has garnered positive feedback from actual residents of the cities I write about, showing that authenticity and sincerity resonate deeply with readers.Timestamp:00:00 Sibling search unravels family's mixed race history.05:23 Characters make surprising choices, revealing their humanity.07:42 Novel based on real events in 1924.09:43 Memoir turned coming-of-age story in the 50s.15:50 The Author creates a new setting for an upcoming book.17:08 Adventures in Cinderbottom depicts humanity amidst hardships.21:09 Fiction addresses political issues in a historical context.25:29 Discussing memories with husband to fact-check.27:54 Author's son, skilled beta reader, successful writer.33:40 Showcasing expertise through podcast interviews, learning journey.34:19 Podcasting has helped me become a better writer.38:10 Persistence pays off for aspiring authors.42:45 Inspiring students to become published authors.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Aug 15, 2024 • 21min
How Writing a Book Can Transform Your Life | Azul Terronez
Send us Fan MailIn this episode of Authors Who Lead, I take listeners on an introspective journey, urging aspiring authors to embrace their genuine desires and motivations when writing a book. Through personal anecdotes and insightful advice, this episode sheds light on the often-overlooked importance of knowing and honoring what you truly want from your writing journey. Timestamp:00:00 Overcoming doubts and finding purpose in writing.05:26 Harness the power of writing for yourself.09:46 Write a book with purpose, impact, and creativity.11:25 The book changes you and can change the world. TEDx.14:58 Book efforts lost due to lack of truth.17:28 Embrace desires and uniqueness for success. Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Aug 10, 2024 • 46min
Beyond Book Launch | Leah Paulos
Send us Fan MailIn today's rapidly evolving media landscape, promoting a nonfiction book has become an ongoing endeavor that requires strategic planning and relentless effort. On this episode of Authors Who Lead, Leah Paulos and I delve into the intricacies of book publicity, shedding light on the sustained efforts required for successful book promotion far beyond the initial launch. If you're an aspiring or established nonfiction author looking for practical advice, this episode offers invaluable insights.Timestamp:00:00 Leopoldos, founder of Press Shop PR summary.03:10 Media is part, but not all, of the launch.06:24 Work hard, position book well for success.09:49 Media fragmentation offers challenges and opportunities.13:16 Series "Adventures in Cinderbottom" set in Appalachia.17:39 Authors need to summarize their books.19:58 Providing relevant info for publishers and audiences.22:34 Authors must take control of their campaign.28:51 One-off courses, intensive 6-week program, 6-month coaching.30:01 Authors struggle due to mindset and doubt.33:41 Promote without selling, connect with readers.37:42 Podcast for media training and author visibility.40:52 Publicity boosts book sales and authors' careers.44:05 Appreciation for growth and learning in publishing.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Aug 2, 2024 • 38min
Crafting Intriguing Mysteries in the Gilded Age with Cecelia Tichi
Send us Fan MailIn the expansive world of writing, two elements intertwine seamlessly: the stories of the past and the characters that breathe life into them. This notion becomes clear in this episode of Authors Who Lead, where Cecilia Tichi and I delve into the intricacies of storytelling, drawing from personal and historical wellsprings of inspiration.Timestamp:00:00 Overcoming challenges as a writer, shaping journeys.06:36 Lee Child on mystery fiction's shared assumption.08:42 Irish immigrant becomes wealthy with JPMorgan.11:41 Develop strong and diverse characters for impact.15:04 Curiosity about stories, historical fiction, and academic background.20:32 Steel mills, coal, generations - deep-rooted history. Sketch your stories.22:14 Vegas before Vegas, coming of age story.27:16 Writing to shed light on overlooked historical figures.31:16 Overcoming dyslexia, excelling at conveying through voice.35:17 Believe in authorship, find joy in writing.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jul 25, 2024 • 19min
Dyslexic to Bestselling Author | Azul Terronez
Send us Fan MailWriting a book can be a daunting journey, particularly when the biggest hurdle lies not in the process itself, but in the mindset of the aspiring author. In this episode of Authors Who Lead, I shine a light on the psychological landscape that authors must navigate. From overcoming imposter syndrome to embracing the identity of an author from the outset, I offer invaluable insights that can help both new and seasoned writers alike.Timestamp:00:00 Battling imposter syndrome as an aspiring author.05:00 Overcome writing blocks and find community support.07:10 Believe in yourself, writing is for everyone.10:50 Becoming an author cleared my mind.14:52 Writing, publishing, doubt, and self-discovery in industry.17:09 Accelerated 3-month program with special bonus.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jul 19, 2024 • 46min
Writing with Purpose | Dana Malstaff
Send us Fan MailIn this episode of Authors Who Lead, Dana Malstaff and I unravel the intricate tapestry of balancing extraordinary personal and professional goals, particularly through the lenses of parenthood, authorship, and entrepreneurship. This episode, rich in insights, underscores the raw honesty and emotional depth that resonate with many. It shows how individuality, unique perspectives, and mindful marketing strategies drive meaningful connections and impactful storytelling.Timestamp:00:00 Emphasizing the importance of genuine brainstorming in mind mapping.04:46 Marketing system empowers moms with brutal honesty.09:37 Harvard expert, not the essential, emotional connection is.10:51 Recognize the impact of words when writing books.15:13 Growing an audience requires coaching and vulnerability.20:10 Book emphasizes doing things differently for success.22:38 The author advocates for a thoughtful, long-term business approach.25:24 New book released; old version stays online.29:16 Book writing vs. core of long-term mission30:50 Be strong for your kids, your voice matters.34:13 People connect through shared thoughts and experiences.40:13 Harness your passion to drive change.43:27 Next book discussed, collaboration preferred over accolades.44:19 Agree, big advance, payback, royalties, job.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jul 11, 2024 • 42min
From Ideas to Screenplay | Brooks Elms
Send us Fan MailIn this episode of Authors Who Lead, I have the pleasure of delving into a profound conversation with Brooks Elms. As we reflect on their journeys, share personal experiences, and offer invaluable insights, it becomes evident that writing is as much about collaboration and facing fears as it is about individual creativity.Timestamp:00:00 Lockdown influenced show popularity, reflecting cultural timing.03:59 Write stories with deep soul and timing.09:43 Refused to sell out, stood by principles.10:42 Overcoming fear to create a successful genre movie.15:21 Shift in perspective, missed opportunities, perfect timing.18:53 Emotions as a guidance system in families.20:23 Listening to and understanding your inner feelings.25:03 Team provides perspective for ideal audience impact.29:36 Simplify: Storytelling basics are fundamental, enjoy the process.31:16 Took action without experience, found courage instead.36:00 Understanding audience and purpose in writing.38:24 Learning the art of storytelling in 5 minutes.40:30 The Fast-paced interview ends with gratitude and excitement.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jul 5, 2024 • 20min
From Stuck to Finished | Azul Terronez
Send us Fan MailWriting a book is an exhilarating journey filled with excitement and promise at the start. However, as the days progress, there are moments when the initial spark diminishes, leaving many writers staring at a blank page. In this episode of Authors Who Lead, I delve deep into the reasons behind this loss of motivation and offer actionable strategies to reignite the writing fire within.Timestamp:00:00 Weak motivation hinders the effective writing process.05:31 Fix mental blocks and find motivation for writing.06:35 Overcome doubts, empty your mind, and observe thoughts.11:39 Write in presence, clear message, writing without thinking.14:42 Create pathways, rewards, and internal motivation for writing.17:05 Get personalized guidance to become a writer. Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jun 27, 2024 • 47min
When Fiction Heals | Ronald Dwinnells
Send us Fan MailIn this episode of Authors Who Lead, I have an engaging conversation with Dr. Ronald Dwinnells, founder and CEO of Ohio Northeast Medical System, and author extraordinaire. His journey from medical school to novelist reveals the unique interplay between medicine, writing, and the enriching lessons derived from human encounters. Timestamp:00:00 MD and CEO from Ohio, also an author.06:08 Medical student recalls a true incident from 20 years ago.09:19 Many medical students are arrogant and need guidance.10:57 Nursing, illness, and time shifts in writing.16:35 Book focuses on a cerebral palsy child's emotions.17:50 Book explores the impact of disabled children's love.23:15 Fiction can heal and transform through storytelling.24:36 Writer turned author, achieved great success.29:36 Passionate leadership and personal success story.32:43 Medical students faced bias and overcame obstacles.37:05 Creating characters from real-life experiences, and emotions.38:28 Editor brain influences, creative writing needs freedom.43:27 Reaction to situations can define character.44:57 Be yourself, and write creatively, no specific rules.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jun 21, 2024 • 37min
The Fear and Excitement of Career Change | Yesim Nicholson
Send us Fan MailChange is often sparked by a subtle shift — a gradual erosion of joy at work, or the dreaded Sunday nights where we can’t shake the impending feel of another monotonous week ahead. In this episode of Authors Who Lead, Yesim Nicholson and I dive deep into this universal experience, emphasizing that these feelings are cues pointing toward the need for a deliberate reevaluation, rather than impulsive decisions. Yesim wisely advocates for a methodical approach, suggesting thorough consideration before leaping into a new career.Timestamp:00:00 Started writing, podcast, and unexpected book journey.05:21 Enjoyed job, but felt uncertain about future.08:57 Sunday night dread common, but deliberate job change.11:18 Admiration for mother's diverse and adaptable career.15:08 Toe dipper: employed with side aspirations.16:27 Imagining new possibilities to make dreams reality.22:12 Exciting book release and positive reader feedback.25:24 Transitioning from marketing to writing is exhilarating.27:19 Contemplating the use of time and opportunities ahead.32:17 Transitioned to teaching, advanced quickly and found inspiration.33:43 Book provides help for navigating career quitting.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage


