

Pattern Breakers
Floodgate
Host Mike Maples Jr. from venture capital firm Floodgate offers lessons from the rare startup super performers — BEFORE they were successful. Pattern Breakers features interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Instagram founders Kevin Systrom and Mike Kreiger, business maverick Mark Cuban, and Shopify co-founder Tobi Lütke.
Episodes
Mentioned books

Apr 5, 2021 • 9min
Breakthrough Lessons: Be a Learn-it-All; not a Know-it-All
Maybe you've struggled with needing to seem in charge or on top of a challenging situation, even when you're unsure of what to do. If so, you've likely heard the siren song that tempts you to be a know-it-all. But Matt Mullenweg shows us how the learn-it-all is most likely to achieve greatness. Check out Mike’s interview with Bob Metcalfe (of Metcalfe’s Law) where he also discusses leadership lessons.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books.Follow Mike on X!

Apr 5, 2021 • 40min
Matt Mullenweg: How a modest empire builder powered a huge chunk of the web
Wordpress CEO Matt Mullenweg talks with Mike Maples Jr of Floodgate about his early successes, setbacks, and what founders can learn from his continued growth as a manager and leader.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Follow Mike on X!

Mar 22, 2021 • 12min
Breakthrough Lessons: ALWAYS know your competitive edge
Mark Cuban shows us that it's not enough to play by the rules as they are defined. If you are going to achieve greatness as a startup, you need to find your EDGE...which means you have to outmaneuver your competition before they even engage with you on the competitive battlefield. You have to change the rules to your advantage and not just play by the rules as they are given to you. Never fall into the trap of not anticipating how a giant competitor will try to run you out of business someday...because it will happen every time if your startup matters in the first place.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Follow Mike on X!

Mar 22, 2021 • 45min
Mark Cuban: You only have to be right once...if you take big enough swings along the way
Mike Maples of Floodgate talks to Mark Cuban about a wide range of topics with a common theme...you have to go after opportunities where the stakes are high enough that when you win, you can win BIG. And as a corollary, you have to anticipate that giant competitors will try to stop you because otherwise, you are thinking too small.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Follow Mike on X!

8 snips
Mar 8, 2021 • 12min
Breakthrough Lessons: Thinking in Bets
Annie Duke shows us that making high-quality decisions is one of the most important skills we can build for improving our odds of success in startups and in life. It's also a skill that can be sharpened and improved over time, regardless of how uncertain the circumstances. By adopting scientifically-proven frameworks from her books "Thinking in Bets" and "How to Decide," we can make better predictions and choices more often and with more confidence.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Follow Mike on X!

Mar 8, 2021 • 38min
Annie Duke: Decision-making Secrets from a World Series of Poker Champion
(04:51) - Explaining what makes a decision good or bad (6:36) - On how memory creep impacts our view of Hilary Clinton’s 2016 campaign (11:30) - On the use of a knowledge tree to inform decision making (16:59) - Looking at Pete Carrol’s controversial decision in the Super Bowl (26:16) - On founders falling into a trap around pricing their product (38:08) - When to make informed decisions and follow a process
Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books.Follow Mike on X!

Feb 22, 2021 • 10min
Breakthrough Lessons: Get REAL
Tim Ferriss' success shows the value of building real things for real people rather than creating abstract approximations that represent what's real. The lessons of getting real apply directly to startups who want to avoid the trap of unshaped work and indirect understanding of what customers are truly desperate for.
Check out Mike’s interviews with Steve Blank for more learnings on product-market fit.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Follow Mike on X!

4 snips
Feb 22, 2021 • 44min
How Tim Ferriss found product-market fit for “The Four Hour Workweek”
(2:47) - Tim looks back at the origins of the 4-Hour Workweek and early incarnations of the book (9:30) - Mike and Tim discuss the idea of talking to real customers and of “getting real” to increase the chances of your startup’s success (12:41) - Tim offers his thoughts on category design and the importance of creating a category, as well as working in categories where there were few competitors (18:02) - Tim discusses the marketing ideas behind the 4-Hour Workweek and finding product-market fit, and offers ideas for book promotion (31:05) - Mike and Tim share their ideas on the role of a startup advisor, and how to pick the right advisor for your company (36:44) - Mike and Tim discuss the risks of negotiating with high-conflict people, and Tim reflects on his failures as a startup advisor (40:27) - Tim stresses the importance of a quality product over public relations and personal brand
Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books.Follow Mike on X!

Feb 22, 2021 • 8min
Welcome to Season 2!
In this opener for Season 2, Floodgate Co-Founder Mike Maples, Jr talks sets the agenda for a new season of Starting Greatness and plans for taking the show and content to the next level.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Follow Mike on X!

Jul 27, 2020 • 8min
Breakthrough Lessons: You are Yoda, not Luke
Nancy Duarte emphasizes that storytelling has been one of the most compelling tools of persuasion for centuries. But founders embracing the storytelling form often make a crucial mistake: They cast themselves as the protagonist in the hero's journey, rather than the specific people they intend to persuade. Getting storytelling right means the founder is the mentor of the story (ie Yoda), rather than the hero (ie Luke.) This is true whether the audience is the customer, future employees, investors, journalists, or the audience at your next TED talk.
Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Follow Mike on X!


