Contractor Growth Network

Today we're in the studio with Derek Johnson, owner of JVI Secret Gardens out of Nashville, Tennessee, as well as co-owner of The Contractor Sales Academy. Derek is going to share tons of tips on how his mentality and overall visualization has turned his contracting business from barely scraping by for the last 19 years to now having sold a job worth almost a quarter of a million dollars. At the end of the day if you don't have that positivity and don't surround yourself with the right people, you're not going to win. Stay tuned. You're not going to want to miss it. In this episode, we talk about… Having a positive mindset and how that plays into who a person is Talking about what you believe to put it into the universe Holding yourself accountable to the words that you speak Derek's story Using your background to help others achieve their dreams Accepting that failure is inevitable Connecting with your customers on multiple levels Making the customer feel important to create continued business Manifestation through visualization Mentality when entering a sales call If you want it, go get it Selecting a mentor with care Links to resources: Full Sail Marketing Giveaway JVI Secret Gardens Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are talking about social media, specifically in regards to contractors. We'll be touching Facebook, Instagram, YouTube, and even Pinterest. If you're not using social media you better stay tuned because our clients that are using it are getting more and more leads every day. These are from people that know their business and actually want to purchase from them. Here's what works, what doesn't work, and what should be working but isn't. In this episode, we talk about… Does Facebook even matter anymore? How to properly utilize Facebook when advertising Benefits of advertising on Instagram Making the most of your Instagram posts YouTube ruling the visual mediums Importance of video descriptions when advertising on YouTube Blacksheep of the social media world that actually works Positives of reaching audiences through Pinterest Social media advertising tips Links to resources: Full Sail Marketing Giveaway Contractor Sales Academy Facebook Advertising Business Instagram YouTube Pinterest For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are taking a deep dive into the world of online advertising. So many contractors tell us on a daily basis that they have tried online advertising, whether it's through Google or Facebook, and they just don't get any results. We're here to tell you why you should or shouldn't advertise online. Also, we're going to share how to get leads in the door and money in your pocket. In this episode, we talk about… Why you should even bother with advertising online Aspects of Google advertising Referral programs for past customers How to know if you should be advertising Characteristics of a good landing page Advertisement process from posting to sales back end Retargeting and remarketing The importance of trust between you and the customer Aspects of Facebook advertising Properly boosting Facebook ads Links to resources: Full Sail Marketing Giveaway Facebook Advertising Google Advertising Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are interviewing Victor Aponte, the owner of MOG Improvement Services down in Atlanta, Georgia. Victor is going to share with us how simply being positive, truly humble, and omnipresent online and having a great business will skyrocket you to levels that you can't even imagine. These traits will help keep you motivated and moving forward when the cards are stacked against you. Putting yourself in a positive and humble environment, surrounding yourself with good people, is the best way to keep your mindset heading in that positive direction. The goal is to be different than everybody else! In this episode, we talk about… Victor's story Keeping yourself motivated when times are difficult Trying to be different than everyone else Surrounding yourself with good people Bringing loyalty and value to each other Marketing strategies to keep leads coming in the door Overcoming uncomfortable situations for the good of the business What the people want to see Responding to comments no matter the message Challenges as a growing business owner Setting yourself apart from the competition Knowing your numbers Focus when building your brand Links to resources: MOG Improvement Services MOG Facebook Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we have Edin Cuskovic on the show to tell us how to utilize your financial figures to grow your business. We're going to be talking about the numbers. We will also figure out what a lot of the common problems are with contractors. Edin is going to give some solid actionable items for 2019. At the end of the day, the best way to grow your company is to grow that bottom line because that's how you pay your rent, retirement, etc. In this episode, we talk about… Edin's story How the internet has shaped the tax and finance industry Importance of time in regard to the natural growth of your business Common financial issues in the general contracting world Actionable items that contractors can change right now When you should start controlling the true cost of your sales Who should utilize outsourcing for their bookkeeping services Ways to save money on taxes as your business is growing Takeaways for 2019 Links to resources: edin@maximumats.com TurboTax Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we're going to teach you how starting with a single can actually turn into a home run. Some of our most successful clients have a low price point service to get their foot in the door that leads to hundreds of thousands of dollars with that customer over a lifetime. We are going to walk you through the value ladder step by step. What's the value ladder? Don't worry, we'll teach you that as well. In this episode, we talk about… Exploratory drain and clean technique Great ways to get your foot in the door with a customer How to build trust with a customer The psychology behind breaking the credit card threshold Purpose of the consultation fee Climbing the value ladder Links to resources: Contractor Sales Academy For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we're talking about video. Why is it important? How do you do it? What are you even supposed to talk about? So many contractors today are shooting videos on Facebook Live and Youtube that have people calling them up for contracts without even needing to meet them. Stay tuned because we're going to show you how to sell and how to grow your business using video. In this episode, we talk about… Why is a video so important for building trust? How do you go about making a good video? What you need to make a quality video Where to start your video Things to remember and include while recording Here's what you should talk about Links to resources: Facebook Live Youtube Live For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are talking about testimonials. What is more important than having proof out there that you're making your customer's day? We're going to teach you how to use these testimonials properly online. Also, we're going to show you how to ask for testimonials. If you can leverage them on your website and your social media, these testimonials alone are going to sell projects. When you sell projects, you get more money in your pocket. In this episode, we talk about… Best ways to ask for testimonials Where people go for testimonials Why people trust reviews Importance of marketing on the internet How to properly handle bad and good reviews Reasons customers are willing to give reviews Proper ways to leverage your reviews/testimonials online The best place to direct customers to leave reviews Links to resources: Yelp Facebook Angie's List Home Advisor For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we're going to walk you through a project that Wayne just went through. The entire experience was a total disaster and it all started and ended with poor communication. We're going to walk you through what happened and have an open discussion about the communication side of things. If you don't communicate properly, no one will want to buy from you or work with you. Then we'll tie it all back to what you can do differently as a contractor. If you are a contractor, don't do this! In this episode, we talk about… Wayne's contractor horror story Money and time expectations vs. reality Changing quotes mid-project Timing your work is vital Proper communication tips Common red flags that customers should pay attention to Making sure you understand a project to deliver proper expectations Importance of effective marketing Links to resources: Home Advisor For more Contractor Growth Tips visit https://fullsailmarketing.com

This episode is all about Giftology! Logan and Wayne give you some tips/tricks on how to get more business by giving. Giving back to your customers to build lifelong relationships and get referrals. You'll learn the right gifts to give, strategic gifting, how throwing a party for you client can easily get referrals, and the perfect time to send a gift. Links to resources: Gift-ology For more Contractor Growth Tips visit https://fullsailmarketing.com