Contractor Growth Network

By 2020, it is predicted that 80% of internet traffic will be video. The perfect way to capture that audience and show off your happy customers is by doing video testimonials. A lot of customers are more than happy to provide you with a testimonial but even the talkative ones tend to freeze up when in front of a camera. With Wayne's help, we learn all of the best questions to ask so that you get the perfect video testimonial that will make prospective clients excited about your business. In this episode, we talk about… Why video testimonials are important How to record a video testimonial The perfect questions to ask a client during a video testimonial Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Having trouble transitioning your marketing strategies into today's world? If you have been a contractor in the last 20 years, there is no doubt that at some point you used Yellow Pages. Unfortunately, Yellow Pages is no more, but that doesn't mean that you have to be outdated! Wayne is back today to try to help contractors to bring some of that old school funk into today's marketing strategies. Stay tuned to use those familiar strategies in the new age. In this episode, we talk about… Sites that are the new Yellow Pages for contractors Making sure that all of your sites are up-to-date Same principles that can still work for 2019 Stocking up on pictures of your past work Links to resources: GoogleAds Angie's List HomeAdvisor Facebook Business Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

There may be nothing more important to a company's success than its marketing strategies. Your marketing strategies can determine what direction your company goes in by supercharging or killing your sales. All that marketing can get expensive, but that's where this podcast comes in. Today, Wayne is going to share with you 3 tips on how to launch your marketing for $0. Now we need to emphasize that you will have to spend money on marketing eventually, but to get your company off of the ground, these tips can help you do it for free! In this episode, we talk about… Creating the perfect name for your company Putting together an effective website Contact information that needs to be available to the public Importance of listing sites and social media Being willing to put the blood, sweat, and tears into your business Optimizing your outreach abilities Utilizing the sexy and unsexy routes to spread the word How far a handshake can go Links to resources: Canva Google My Business NextDoor Fiverr Angie's List HomeAdvisor Facebook Business Instagram Pinterest Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Generating leads for your contracting business is not about reinventing the wheel. It is unbelievable how much technology has changed and how much it changes every day. Logan is sharing with you how to use old school marketing in 2019. Make sure you keep up so you don't become SOL. In this episode, we talk about… Applying old school marketing to new school methods Replicating how people first found you The next step for people learning about you Understanding why people buy from you Importance of having the ability to pivot to current technology Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Should you just run everything for your business off of your professional Facebook business page or make a company website? Today the boys are going to discuss the pros and cons of both of these business tools. At the end of the day, you want to get your business out there in as many places as possible. Is it detrimental to use one as compared to the other? Stay tuned to find out. In this episode, we talk about… Reasons that using only a Facebook business page may be risky The whole point of Facebook and how this can limit you How Facebook business has changed in recent times Benefits of owning your own website Which one you want to use in a visual industry Biggest con when building your own website from scratch Steps to building your own website When the rug can be pulled out from under you Links to resources: Libsyn Facebook Business Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in this Thursday Thunder special short episode, Logan is going to quickly walk you through how to optimize referrals and leverage them towards the online world. There is always a hard crossover between regular referrals and online referrals that makes it difficult for old-school thinkers to deal with. When you're used to closing at 80% all the time, the cap that exists with moving to online can be a shock. At the end of the day, you need to learn how to sell so you do not just rely on referrals. Stay tuned to hear how you can take your referral game online to truly optimize your connections with past customers. In this episode, we talk about… Utilizing email to stay in touch with past customers Uploading your email list into Facebook Why you shouldn't rely only on referrals Links to resources: Facebook Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today, Logan is flying solo and he's here to talk to you about a few of the things that he has learned in the first 2 years of owning his own business. Basically, there are 3 aspects of business, those being financial, operations, and sales and marketing. You need to be strategic about how you navigate these aspects so that you can build your business at a healthy rate while avoiding collapse. The best way to ensure that your business is growing safely is to take out as many unknowns out of the processes as possible. Stay tuned to hear how Logan has managed to grow his business by paying mind to all three aspects. In this episode, we talk about… How Logan's company helps contractors grow their business Accounting for the back end when it comes to making your budget Understanding what makes you money and what does not, directly and indirectly DISC personality traits and how they translate to business Documenting the operations that you know how to do Ensuring that everyone knows their role to avoid unknown factors Knowing what it takes to grow a legit brand Where these 3 aspects tie together What you need to be able to do based on your business model Building a brand is not an overnight thing Links to resources: Profit First Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

The boys are at it again in this episode to tell you why your picture and video marketing are not having the effect that you hoped for. Spoiler alert, it is user error. If you are not yet taking a stupid amount of pictures and videos to promote your contracting business, you are doing it wrong. Contracting is a visual industry and if you really love what you do, it is an art form. Nothing builds trust or shows that you know what you are doing more than visual proof of your work. There is no need to run out to someone's house every time when you can just use the power of your iPhone! Get over your fear of failure and start utilizing visual marketing to send your business into the stratosphere. In this episode, we talk about… Directing people to your page to save needless travel time Hardest piece when it comes to selling with videos and pictures Setting times to make sure you always take photos and videos How to properly utilize your phone to take pictures When and where to snap pictures and record footage Leveraging media correctly after taking photos and videos Where to post your pics and videos Staying active to eliminate friction Links to resources: Google My Business Thumbtack Angie's List Yelp iPhone Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

On today's short episode, the guys are going to quickly walk you through how to get work in the door when you start your contracting company. If you start a company but have no idea how to pull in clients, then how the hell is your new company going to stay above water at all. Establishing your marketing strategy is a key component of the foundation for your business. Here are 3 necessary steps to kickstart your marketing, thus kickstarting your company. Stay tuned to become more effective at bringing bodies in the door! In this episode, we talk about… When is the best time to start your contracting business? Taking the time to consistently generate work Establishing an online presence first and foremost Significance of social media and listing sites in regard to marketing Attending networking groups and events Make sure to include this on your business card Be willing to get out there and canvas Links to resources: Angie's List Yelp Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In the studio today, the fellas are going to walk you through the art of storytelling. Many people view storytelling as childish and soft but that is the wrong way to look at. Through storytelling, you are able to paint a picture for your client about where they are now with the problems that they are going through and how they are going to get to where they want to be, all while establishing the trust necessary to work together. If used properly, step by step, storytelling can help your marketing explode and your sales shoot through the roof. Stay tuned to hear how you can become a master and what the heck this whole thing has to do with The Karate Kid. In this episode, we talk about… How most contractors are selling right now Outlining your intended audience to know what they truly want Finding out all of your clients' external and internal problems Asking more questions to dig deeper into their "why" Being the guide that will help them solve their problems Establishing authority, empathy, and trust so they know that you are capable of helping Plotting a course of action Getting started with a call to action What success looks like vs. what failure looks like Here's the bottom line Links to resources: Story Brand Tommy Boy Black Sheep The Karate Kid Pinterest Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A