Contractor Growth Network

People want to buy but who knows how long that is going to take them? Well, that's exactly what Logan and Alex are tackling in today's episode. As the salesperson, your goal is to put them on your timeline so that they are buying on your terms. One of the best ways to do this is to have an effective promotional offer. If you're like most people, the term, "promotional offer," probably makes you cringe because no one likes to be sold. Worry not though. At the end of the day, everybody likes a deal. If used correctly, you as a contractor can efficiently incentivize your prospects into buying right now on your terms. Stay tuned to help skyrocket your sales! In this episode, we talk about… Sources of negativity that surround promotional offers Getting into people's homes during the holiday season Incentivizing step 1 of your sales process Constantly changing your promotional offer to keep interests levels high Why promotional offers are necessary Starting the conversation heavily so they choose you when the time is right Giving deals that run for repeat users What makes a good offer vs. what makes a bad offer Doing what you need to get them to close right now Figuring out an effective promotional offer that makes sense for you Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast. For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

About a year ago, Logan dropped his first podcast in which he discussed what is and is not relevant for marketing as a contractor. Well, he is here today to revisit the subject. As technology and the internet grow, many things change in the span of a year. Many marketing mediums from back in the day are still very relevant while new ones are popping up all of the time. Everybody buys differently, so stay tuned to make sure that you are staying up-to-date on how to reach as many people as possible. Blogging for your contracting company Diversifying your presence online Understanding the best way to prove your value Creating value after the experience Finding an excuse to get people into your space Giving up a bit of control in order to expand your brand Being paid for the value that you add, not the value that you are Links to resources: CSA The Bridge Full Sail Marketing Giveaway Full Sail Marketing Facebook To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast. For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What is the most important part of the sales process and completion of a project for a contractor? Some of you may the answer is money. Well, yes and no. The most important part of any sales gig is customer service, more importantly, showing the customer that you know exactly what you are doing. Logan just spent the last 2 weeks on the road between San Diego and Ann Arbor visiting clients and marketing gurus. During his trip, there were 2 events that took place that completely changed the way that he thinks about customer service. Learning what systems and processes to set up Having everything set up when hiring new employees Showing customers that you actually know what you are doing How to properly set up your marketing system Asking the prospects the right questions in order to have a great vetting process Keeping a color-coordinated documenting system to avoid disaster Taking a day to set up daily systems Building out your marketing campaign in sections Hiring somebody to make sure customers have the best experience Some things that Logan actually learned about customer service Links to resources: CSA The Bridge Full Sail Marketing Giveaway Full Sail Marketing Facebook To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast. For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Plan Shopping. Have you heard of it? Well, that's what Logan is here today to tell you all about. Plan shopping is why some clients won't buy from you. People do this because they want to stay non-committal when choosing their plans on how to spend their time or money. That's just how it is in today's society. You need to be selling the idea of what their life is going to look like after hiring you. That's how you beat it! In this episode, we talk about… What is plan shopping and why do clients do this Choosing to risk it or take the safe bet Showing your clients what their life could be like after hiring you Making sure you know how to have an up-front conversation Links to resources: CSA The Bridge Tesla Full Sail Marketing Giveaway Full Sail Marketing Facebook To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast. For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Are you up to date on the current stats regarding videos online? Well, you should buff up. Video is only getting bigger and it isn't going anywhere anytime soon. Today, Logan and Alex are going to tell you everything you need to know about shooting video. If you're not hopping on the video train in the next year or two, then you are going out of business. Stay tuned so that you know everything that you need to know for video. The sooner you can claim your own real estate on the internet with video marketing, the easier time you will have to build your empire! In this episode, we talk about… Top 3 stats from video trends on the internet right now Getting in as early as possible to set yourself up for the future Knowing how to make your own videos in-house now so that you don't have to wait Videos that are working for contractors right now Walking people through the "why" so they can understand what's going on in your brain Making sure to hit on the points that matter to people Outlining your process from start to finish for people to remember Realizing that it is a little bit harder once the camera is on Equipment that you will need to make an effective video How you actually use these videos Nurturing your clients without having to bug them Having a visual of who the company is in order to build trust What fantastic features you can add to your blog Leveraging testimonials so that you can skip unnecessary steps in the process Links to resources: Rode Lavalier They Ask You Answer Full Sail Marketing Giveaway Full Sail Marketing Facebook To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast. For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you are easily offended, then maybe you shouldn't watch this. In this world, it doesn't matter how much you think you are worth or how much your mother tells you you are worth. You are owed nothing and that's exactly why you need to prove your value. "You are paid for the value you add, not for the value that you are." In this episode, we talk about… The skewed vision of value that most people have 2 real reasons why people buy Proving your value by operating with speed Dealing with someone who has pain in their future Tapping into pleasure right now and in the future Selling your benefits vs. your features Knowing that customers don't know what they don't know Formulating your big 3 that separates you from your competitors Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast. For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What's going on in the marketing world right now? It's best to stay self-educated and that's exactly what Logan and Alex do. They are here to share some tips with you about how to step your marketing game up. In bigger news, the guys are launching an online program, The Blueprint, that will teach you how to market your business online. The marketing world can be crazy and unpredictable, especially when you are competing with 15 other contractors over the same project with a prospect with whom you don't even have a relationship. That's exactly why they are offering you this program. If you knew how to build these relationships online by yourself, think about how much money you'd be saving when you're not using those lead-gen sites! In this episode, we talk about… 5 tips for staying relevant in the marketing world today Why Full Sail is starting The Blueprint Importance of having a separate set of eyes look at your work Turning your website into a 24/7 sales tool Converting someone from a browser into a buyer Driving the right people to your website at the right place and time The big 3 ways that people are going to find your website Knowing when and how to ask for the review Staying transparent to make selling easier Setting up your Facebook, Instagram, and email marketing properly Having a dog-like mindset when it comes to sales Understanding the psychology of how humans make buying decisions Links to resources: Instagram Webrunner Media Google Ads YouTube Facebook Full Sail Marketing Giveaway Full Sail Marketing Facebook To get on the waiting list for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com before November so you can get the program for $79.99 instead of $149.99 because you listened to this podcast. For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

When looking back in life and business, everything is in hindsight. If everyone could go back and change how they did something, whether it be starting a business or anything in life, they absolutely would. The reality of life is that you are going to fail and make mistakes, but that is how you learn and grow. Logan is here to tell you about a few things that he wishes he had done starting day 1 of his business. If you listen, maybe you can learn from his failures and successes. In this episode, we talk about… Unnecessarily reinventing the wheel The 2 ways to be the best in the world at business Surrounding yourself with winners 5 aspects of life that can help you measure your drive Knowing your numbers and your business Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

If you were going to get a new car, would you buy it off the internet, or would you want to go take it for a test drive? There are certain aspects of very high-priced that make it hard to get the signature in a one-step process. This is where hosting marketing events comes in handy. These events allow your potential clients to test drive their project and others to actually experience these brand new kitchens/ponds/etc. from an outside perspective. Logan and Alex are going to tell you why you should be doing events like this and how to actually do it. In this episode, we talk about… What makes articles and blogs show up in Google Establishing yourself as an authority that is trustworthy Looking at reviews so that you can know your value to your customers Where the new homeowner frustration comes from Using social media for means other than to generate leads Showing customers what to expect during the event Expanding your immediate reach on social media Getting customer information for marketing purposes down the road Up-sale opportunities when it comes to customer comparison Reasons that you should be doing these events The power of the follow-up Understanding how important it is to build relationships over time Links to resources: Loom Facebook Apple YouTube WebMD Google Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

By being everywhere, you can reach everyone. The goal of your marketing should be to inform as many people as possible about who you are and what you do. Every person buys differently and for that reason, you need to reach different people in different ways. Logan is here today to tell you how to get your business everywhere online. Don't pigeonhole yourself to one type of customer by only utilizing one marketing tool. Listen to Logan. This stuff works! In this episode, we talk about… Exploring the concept of breaking up Why you need to be omnipresent (everywhere) Building trust by getting in front of people over and over Creating an effective yet simple billboard Utilizing different types of social media and why it's huge Having a website that sells your product/service and you Thinking about where your potential customers are going online Making content that gives value to the people How promoting through influencers can make your business explode Retargeting customers so that they continue to see your brand Links to resources: Amazon YouTube Instagram Twitter Michelle Branch Full Sail Marketing Giveaway Full Sail Marketing Facebook For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A