Contractor Growth Network

99% of contractors try to sell on the wrong emotion and that's why their business becomes stuck in the same place. They focus on the wrong parts of the sale and end up losing the sale. Why sell on communication when your client cares about speed and efficiency? Logan and Alex are here today to tell you how to find the right emotion when selling. It's vital to understand the client's motivation so that you don't waste your time selling on the wrong emotion! In this episode, we talk about… Reasons why people buy expensive products Understand what people focus on when they are looking to buy You're doomed from the beginning if you are selling on the wrong thing Find out why the client is getting the renovation done Focusing on the pain that the customer is experiencing Switch your experience into how they care Business owners make the mistake of making it about themselves It's easier to sell work that you've already done Links to resources: Mercedes-Benz Apple Bayer Back and Body Amazon Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

On your website, you need to show why you are better than your competitors. Quality of work, expertise, and overall customer experience are the factors that will separate you from your competition. So, how can you show these things to your potential customers? That's what Logan and Alex are here to tell you! In this episode, we talk about… What makes up a good customer experience Show people that you are there for them Sell yourself before you've ever even spoken to the customer Links to resources: Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Taking the first step is always the scariest part of starting any journey. As humans, we want everything to be perfect before we take any action. The problem with that way of thinking is that perfection is impossible, so if that's what you want then you'll never start. Taking imperfect action empowers you to get past that initial step and begin to fail forward. In order to get everything just how you want it, you have to make mistakes and see exactly what you don't want! In this episode, we talk about… Pros and cons of taking imperfect action Naturally, many of us are afraid of rejection Consequences of inaction can destroy the future of a contracting company Some people need someone else to tell them when it's time to move We only like to solve problems that we have solved before Stay proactive with your growth during a world crisis You have to be smart about taking that first step Links to resources: Google Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Most website companies make the mistake of overcomplicating their website. This is a problem because it can confuse the customer. Too many people make this mistake in order to get higher on Google's list. The thing that we have to remember is, Google is not the client. Make your website personal so you can make your client feel special! In this episode, we talk about… Google is not the client Make the product feel more special for the customer Solve the prospect's underlying emotional need Links to resources: Google Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There are right ways to grow your paint contracting business and there are wrong ways to do it. Logan's guest today is Nick May, a painting contractor in the Denver area for over 21 years. Nick helps painting contractors create content with the goal of growing their business through digital marketing, YouTube specifically. He aims to teach contractors how to implement systems and processes into their businesses that will help them market and sell their services. A great system will help keep your business on track as it grows! In this episode, we talk about… Nick's story and how he got to where he is today Defining a system or a process in a contracting business Why writing down your system is vitally important to success The only way that contractors want to hire someone Here's what every painting contractor should have in place Where to start when creating systems and processes Why Nick is now focusing mostly on video and YouTube You always end up taking your work home with you Tips and tricks for YouTube marketing growth Links to resources: E-Myth McDonalds 1-800-GotJunk The Shane Company Check out all of Nick's great content and services: https://thebusinessbrush.com/ The Business Brush Podcast The Business Brush TV Small Business Naked Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

When you want to go buy something on a company website, your experience will mostly be dictated by the website's ease of use, meaning, how easy it is for you to accomplish what you set out to do. People want a simple experience. That's it! In this episode, we talk about… People just want a simple experience The first thing that a customer wants to see Reasons that your website needs to feel easy All buttons should end up leading back to the Contact Us page Bridge the gap between their pain and your solution Links to resources: Target Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

There are so many world issues at our doorstep today. Many companies and brands are speaking out against everything that is wrong, but how exactly should you be discussing these issues publicly? Logan and Alex are here to talk about how to discuss these views internally and externally as a company. Open discussions are the only way to understand how everyone in your company is feeling. Clearly, everything is not alright in the world, and change is absolutely needed. One thing is for certain; silence is not the answer! In this episode, we talk about… Discussing everyone's viewpoints internally in the company When you have diversity, you have different ways of tackling problems Each generation has different issues to deal with Open dialogue can help avoid the wrong thing getting to the public Your brand is your culture, so make sure to communicate who you are Silence is one of the worst things that you can do You don't get to choose how people feel about the decisions that you make What we can all do to keep the change moving forward Stand for what you believe in, don't fake it Links to resources: 13TH On Netflix Chick-fil-A Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

For websites, and business as a whole, people tend to overcomplicate and do far too much. If your website is all text and you are in a visual industry, what does being number 1 on Google really mean? Logan and Alex are talking all about how to create an effective website. The initial gut reaction to your website means everything, so make sure it is a good one! In this episode, we talk about… A bad initial gut reaction can put you in a hole If your website looks cluttered, there will be a bad gut reaction Set up your website in a way that entices people Make everything simple and easy to use Links to resources: Walmart Full Sail Marketing Giveaway Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

At some point growing up, we become mesmerized by making money. There's nothing wrong with making money, it definitely makes life easier, but the problem with that mindset is that we want it so bad that we make negotiations with ourselves about how we make that money. Logan is joined today by Mike Szcsesniak. Mike is a high-performance coach who works with sales pros and small business owners to scale their businesses. On his journey, he came to the conclusion that you can't be willing to sell your time for a, "guaranteed salary!" In this episode, we talk about… Mike's background and who he is today Motivation for chasing money as you grow up Behind closed doors, living in luxury is not as happy as it seems Allowing yourself to breathe a little even if you haven't made "it" yet Defining a high-performance coach and what one does Everything needs to start with clarity so we know what we are working towards How a high-performance coach helps those with business-related anxiety Things that are out of our control are not strongly correlated to high performance Links to resources: The Last Dance Pitbulls and Parolees Shopify The Results Engine Podcast Connect with Mike on LinkedIn and Instagram! Full Sail Marketing Giveaway Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

You decide to go into business for yourself and bam, you aren't making the money that you were hoping for when you left your cozy job. There's a great chance that you are stuck in the Craftsman Cycle. Like a crazy person, it seems that most people stuck in the Craftsman Cycle have no idea that they're in it until it hits them in the face. Don't wait until you get to the asylum to realize you're insane. Get out of the Craftsman Cycle! In this episode, we talk about… The 4 phases of the Craftsman Cycle What happens when you do top-quality work for low prices How to break out of the Craftsman Cycle Guessing your numbers is not going to solve the problem This is unique to contractors because they are expected to work for free Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook Join the CGN Badass Book Club Facebook! Check out our new Facebook group for the podcast where you can interact with other subs and leave reviews: https://business.facebook.com/groups/3353051814723273/?ref=pages_profile_groups_tab&source_id=111717746945247 Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com