Contractor Growth Network

Waiting around until you feel 100% ready or comfortable to make a change in your business, whether it's revamping your logo or your website, can cost you just as much instead of just going for it! Learn more about the sunk cost fallacy and whether or not you're working to lose money or make money! In this episode, we talk about… Understanding how sunk cost fallacy can stunt your growth Why changing your logo, website, branding can bring positive change with new business You have to be willing to accept help and work with experts to get the job done right The loneliness cycle and why you can't avoid firing someone just because they're a recent hire The difference between spending your time and energy to make money vs. save money Why "Time in the market beats timing the market" Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

So many contractors have problems attracting high-end clientele and it's usually for the same reason. They are all the same. Logan is here to show you three ways that you can start attracting high-end clients today! In this episode, we talk about… Most contractors make this mistake that prevents them from attracting high-end clients What homeowners want to see on your website Stage your pictures in a way that paints a story Online reviews help establish your authority in your craft Your ability to be everywhere will determine a prospect's likelihood of spending more money Links to resources: OpenDoor Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

It's almost the 4th quarter of 2020 and your business isn't moving forward. Clearly, something is wrong and it's time to diagnose the problem. In today's business therapy session, Alex and Logan are helping you dig deep to find out your business's biggest problem. Stop wasting your time on things that don't address the biggest problems in your business! In this episode, we talk about… Many companies get tripped up when converting leads to sales Contractors would worry less about paying for more manpower if their sales were on point Speed is the name of the game; hire to make sure you can move fast Most business owners are the most comfortable in the field Business owners get stuck in bad cycles with employees and clients Learn to recognize the insecurities in yourself Don't let yourself be busy with the stuff that you don't want to do Be realistic about the job that you are asking someone to do You can't pay your mortgage if you're not making any real money Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

How you hire determines the quality of employees that you bring into your company, and those employees play a part in how far you can take your business. Tommy Mello knows how important this concept is, and that's why he's here today. You have to go out and get those people that will send your company to the next level! In this episode, we talk about… Effective recruiting must go beyond posting and praying; you have to go out and get them The problem is that people will spend money on marketing but not recruiting Tommy utilizes the DISC assessment to show people who they are Great recruiters are never really off the clock Give your employees an attractive financial reason to do the best Links to resources: A1 Garage Doors Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Culture is everything when it comes to owning a business. The same way a great culture can bring great success, a broken culture can lead to burnout and failure. Logan and Alex are diving into the subcultures that are within the culture of your contracting business. Company culture can be felt by both the employees and clients, so make sure that it's a good one because a bad one can sink your business! In this episode, we talk about… The culture of your business can be defined by the overall vibe Employees vs. Owner when determining an optimal company culture Business leaders have an opportunity to express their message in an effective manner What works for one company doesn't necessarily work for another Your marketing will be the first domino to fall if you have a broken culture You should be able to explain where you are in the process at any point No reasonable person likes rejection, so set yourself up for success Premier Ponds does this to create an incredible company culture Unless you focus on a culture of marketing and sales, your business will never grow Stay in the mode of always hiring so you are ready when that right person walks in the door Competition in the office will only raise the tide for all boats Links to resources: Premier Ponds Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

So many contractors make the mistake of thinking that being busy right now means they don't need to market. It's as simple as this; if you want your contracting business to grow, you never stop marketing. Plan for growth or plan to fail! In this episode, we talk about… Tommy reads as many books as possible to continue growing Breaking down the growth rule of 3s and 10s COVID has taught Tommy that the focus should be on the people in the company The leads pour in when you hire great people A1's company culture gives employees a voice in the company and keeps it fun An incredibly detailed recruiting/training process ensures the best employees Links to resources: Spark Hire A1 Garage Door Service Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Contractor Growth Network has been able to double its growth by implementing just a few things into their business strategy. Logan and Alex are talking about the top-3 things that helped them grow very fast. Ironically, these 3 things are the reason why most contractors are not growing their businesses. That's because they are not doing them! In this episode, we talk about… Surround yourself with people that have already been where you want to go You never want to be the smartest person in the room There will always be a point to move onto the next stage and the next group Many contractors are part of business groups that actually pull them down Delegate responsibilities to shorten the timeline as much as possible Not wanting to train vs. not wanting to babysit You're not going to be special to everybody; it's just the cost of business Subscription models will make sure money is always coming in the door Know your numbers before you create your monthly price Links to resources: Premier Ponds Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

People's living spaces are the places where they get to go to unwind from the chaos of their daily lives. Micah Miller is in the house to talk about how their marketing shows that they change their clients' lives. Changing someone's living space is changing their life! In this episode, we talk about… Changing the space where someone lives changes their life for the better or worse Stay approachable and be yourself when crafting your message There's no such thing as a bad post when you can remain front of mind Getting on camera can be uncomfortable at first, but it gets better Rapport can be built with people who have similar speaking patterns Links to resources: Easton Outdoors Full Sail Marketing Facebook Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Setting goals is necessary for the success of any business, but what you do when you hit your goals matters even more. You can either stay complacent and comfortable or you can push yourself to do even better—because hey—you didn't hit that first goal by doing nothing, so why not keep going? In this episode, we talk about… A common way business owners self-sabotage sales goals Only about 4% of small businesses hit the million dollar milestone Working smarter not harder to increase revenue Your floor is the sales number you can't go below Why your goal and your floor can't be the same number Get comfortable with success; use it as the norm and maintain it Hope is not a strategy—take action and take charge with your goals How you can still make 2020 a great year and 2021 even better Links to resources: Full Sail Marketing Facebook Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Outdoor landscaping is different for everyone. For some, it's a one-time project; for others, it's a constant work in progress. Logan's guest today is Micah Miller, owner of Easton Outdoor, a landscaping company. Though they help maintain some of their clients, most people wait until the next project to work on their outdoor landscaping. Micah is using Facebook to establish himself as an expert in his field! In this episode, we talk about… Maintenance doesn't look like what most people think it would Only about 1% of clients stay on for continued maintenance Some properties are a work in progress Shifting mindset from maintenance to mostly project work Micah looks to mimic those around the country on his social media The thought process in Micah's mind when creating posts Links to resources: Easton Outdoor: https://www.easton-outdoors.com/ Full Sail Marketing Facebook Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com