Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Dec 11, 2017 • 27min
8: Joanna Wiebe / The Copyhackers Founder on Launching Airstory to Help Make Writing Better
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJoanna Wiebe tells the story of how, through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, she was inspired to launch software to help everyone that writes for a living create better work.
Dec 5, 2017 • 59min
7: Paul Roetzer / The Hard Stuff About Building an Agency, Defining Success, & Solving for Both
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIt’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.
Nov 28, 2017 • 1h 1min
6: Oli Gardner & Stefanie Grieser / Building, Launching, & Growing Unbounce
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreFresh off the successful launch of Landing Page Analyzer, we talked with Unbounce cofounder Oli Gardner and employee #9, Stefanie Grieser, on the company’s growth and overall success.
Landing Page Analyzer: https://unbounce.com/landing-page-analyzer/
Nov 8, 2017 • 31min
5: Jeremy Ellens / Bootstrapping LeadQuizzes to over $1M annually in under 2 years
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLeadQuizzes founder Jeremy Ellens talks about the transition from a service-based agency to a SaaS product that's generating over $1 million a year with no funding.
Nov 3, 2017 • 40min
4: Jonah Lopin / Crayon's Evolution from Inspiration to Market Intelligence
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAfter leaving HubSpot, Jonah Lopin remembers feeling a bit unsettled at the obscurity of starting your own company. No emails. No meetings. But high expectations. Hear Lopin detail Crayon's evolution from an inspiration tool to a suite of market and competitive intelligence tools.
Oct 26, 2017 • 21min
3: John & Pete / Finding Your First 100 Customers
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreDatabox CEO Pete Caputa has played a key role in generating the first 100 customers (and more) for 3 different startups. In this episode, we chat about lessons from each that can be applied to any business.
Oct 21, 2017 • 40min
2: Pamela Vaughan / HubSpot's Approach to Growth & Optimization
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreEver wonder how HubSpot approaches its own growth marketing? Pamela Vaughan, who has been with the company since 2008, gives us an inside look at the things that helped grow the HubSpot Blog to >4M monthly visitors, as well as their approach to testing and optimization that continues to help them grow at scale.
Oct 21, 2017 • 43min
1: Pete Caputa / Building HubSpot's Partner Program (& His Next Billion Dollar Business)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreHear how Pete Caputa, now CEO at Databox, worked through internal resistance to build HubSpot’s Partner Program (on nights and weekends) into a global community that now represents ~40% of the company’s annual revenue.
