The Flipping 50 Show

Bloating and belly issues while you’re traveling are inconvenient at least. At worst, Irritable Bowel Syndrome (IBS) and other GI issues like Chrohn’s or colitis can really interrupt your routine. They not only keep you from exercise, they can keep you from life! This episode is all about everything from bloating and belly issues including IBS and natural solutions. Whether you have irritable bowel every day or you have or want to avoid bloating and belly issues when you’re traveling, better solutions are here. Have you ever been on vacation, enjoying yourself and suddenly gotten hit with bloating, gas, or worse? Have you been told you have irritable bowel syndrome? I’ve been there too. Even after I thought I knew what to eat and avoid, and what habits to maintain to feel my best, I very recently had bloating and belly issues while I was traveling. Someone who typically avoids pills when possible, I was looking for solutions and found one from today’s guest. Dr. Ken Brown received his medical degree from the University of Nebraska Medical School, and completed his fellowship in gastroenterology in San Antonio, Texas.  He is a board certified gastroenterologist and has been in practice for over 15 years with a clinical focus on inflammatory bowel disease and irritable bowel syndrome. Dr. Brown declared that his mission is to bridge the gap between medical & natural science.   For over a decade he has been conducting clinical research for various pharmacologic companies. Dr. Brown recognized an unmet need for something natural that could help his IBS patients find real relief.  After developing the only all-natural & clinically proven answer for IBS & bloating for over 6 years, ATRANTIL (ahh-tron-teel)launched in the summer of 2015.  Dr. Brown developed Atrantil to help those suffering from the symptoms of IBS which we now know are caused by bacterial overgrowth. Questions we answer in this episode: What is the common cause of bloating and belly issues, and why have people struggled so long to find relief? Is bloating related to IBS/SIBO/Colitis or other GI diseases? What is Atrantil and why does it work? Other than bloating and obvious GI issues, what other benefits do the polyphenols in Atrantil do? Are there any specific diets or supplements that you recommend to take with Atrantil? Atrantil is NSF certified for Sport, what does that mean? Also in this episode: Hear why I call Atrantil the “morning after” gut health pill (and why it’s so much more) Listen to the geeky future of toilet paper Dr. Brown shares. There is hope for irritable bowel syndrome – and for the occasional bloating and belly issues that show up now because you’re not tolerating the same kinds of foods you once thought were healthy for you. I know someone with irritable bowel syndrome and I’m betting you do too! We don’t talk about it but we should. It limits life, your activity level, and your ability to thrive with abundance health and energy. If bloating, gas, irritable bowel syndrome, or another gut-related issue cause you to miss out, feel like life is unpredictable or you can’t reach your full potential, keep seeking answers. The better your digestion the better your life. Don’t miss the surprising key to good gut health Dr. Ken Brown shares at the very end. Try Atrantil (for less with our special ATRANTIL offer): lovemytummy.com/flipping50 Connect with Dr. Brown: https://www.facebook.com/KennethBrownMD/ https://www.facebook.com/Atrantil/ https://www.instagram.com/kbmdhealth/ https://www.instagram.com/atrantil/ Twitter @atrantil Twitter @kennethbrownmd To connect with Dr. Brown directly: www.kbmdhealth.com Want more information on avoiding or dealing with bloating and belly issues? Flipping 50 episodes you might like: 7 experts sharing their 2-minute best gut health tips Robyn Benson’s Travel with Vitality book tips Thanks for leaving a rating in iTunes! 

7 Simple Ways to Better Gut Health Every Trip There are a lot of tips coming your way. You’ll find seven experts and each share more than one of their favorite better gut health tips! I link to every single one of our experts and the gut goodness they have  referred to in the show. I found relief with Atrantil and I’ll circle back to that… but when you have the best of health and gut experts in your presence, you ask!  JJ Virgin Celebrity nutrition expert, Fitness Hall of Famer, and four-time NY Times best-selling author of titles including The Virgin Diet and JJ Virgin’s Sugar Impact Diet, JJ Virgin is Flipping 50 – fabulously - and she's constantly traveling herself. Here’s what’s in JJ’s kit: Safety Net (enzymes) Shake and fiber Magnesium and vitamin C Probiotic formula Oil of oregano Check out some of the gut supplements JJ mentioned. Dr. Robyn Benson Founder of Santa Fe Soul Center for Optimal Health and pioneered the Self-Care Revolution. She’s the bestselling author of Travel With Vitality: 7 Simple Solutions to Sleeping Well, Staying Fit and Avoiding Illness. Here’s what Robyn recommends: Gasalia Boron Oregano oil (ADP) Probiotic (Thrive) Triphala (for constipation) Robynbenson.com/gift Dr. Jolene Brighten is a licensed Functional Medicine Naturopathic Doctor, best selling author – who you’re going to be hearing so much more from and about, she’s a speaker, and mother who travels a lot herself. Gut Clear By Dr. Brighten Digest by Dr. Brighten Magnesium Citrate (for constipation Learn more: https://drbrighten.com Teri Cochrane, author of The Wildatarian Diet, and founder of the Heal and Seal program – you guessed it..all about the gut-  is a nutritional counselor & integrative practitioner who often deals with the toughest cases – and who I send my family members to! You may remember Teri if you have the Flipping 50 Bone Health mini coursesharing her intel about best (and worst supplements for building bone). Here’s what Teri recommended to better gut health: Baking soda tip (small amount) and 2 oz. water Charcoal to bind up toxins Apple cider vinegar Chamomile tea Take Teri’s quiz to learn more about optimal eating for you and your gut. Dr. Doni Wilson is a bestselling author and creator of the best selling program The Stress Remedy 7 and 21-day programs. She specializes in leaky gut, food sensitivities, and digestive troubles as a part of her holistic approach herbs: peppermint and fennel (tea) digestive enzymes (enzymesupport available at drdonistore.com Take her quiz to see if adrenal stress could be the cause of your gut issues. Summer Bock is a leading gut health expert who coined the term “Gut Rebuilding.”  She is the founder of the Better Belly Project and CEO at Guts & Glory. Summer shared her digestive first-aid kit: Probiotics Bitters (liver lover, sweet & gentle) Magnesium Activated charcoal Baking soda Quercetin www.summerbock.com shopgutsandglory.com betterbellyproject.com Finally, my better gut health white horse road in, in the form of Dr. Ken Brown’s Antrantil. After 6 years developing the only all-natural and clinically proven answer for IBS & bloating, ATRANTIL(ahh-tron-teel)launched in the summer of 2015.  Dr. Brown developed Atrantil to help those suffering from the symptoms of IBS which we now know are caused by bacterial overgrowth. Learn more: https://atrantil.com/ There you have a suitcase full of better gut health travel. In upcoming episodes I’ll be speaking with Dr. Ken Brown, Teri Cochrane, Summer Bock, and Dr. Doni Wilson, and Dr. Jolene Brighten to talk more about their unique programs and new books to better your health. Feel better to move more and… live better. Thanks for your rating in iTunes!  

How could pain relief make exercise more possible or simply your every day better? What if you could move more freely without pain? What if you could dissolve discomfort from movements you love or do seasonally easily…And what if you could do it without a prescription or over the counter pills? Let's face it, sometimes pain gets in the way of moving more. It interferes with exercise in a way that benefits health, with you doing daily activities of living, and even sleep.  As you know may know – though I don’t like to make this about me.. I am training and blogging about endurance activity for the sake of showing how to decrease volume and increase intensity to continue to enjoy activities we who love endurance enjoy without trashing our hormones. With that in mind, I still have to ride a bike for a few hours at a time – a definite downshift from 6 or 7, three hours riding in aerobars can still cause tension in already tight upper back and neck area for days! I’ve been experimenting with a new pain relief cream I’m loving and sharing with my triathlon and endurance-loving friends. I’ve actually been using it before activity to prevent pain and the way I feel after a long ride is significantly better! And my guest in this Flipping 50 podcast is here to share more with us about it. Dr. TK Huynh talks with me about Mind Body Matrix Pain Relief Cream. TK grew up in Fresno CA working hard along side his parents even as a young boy. He went to Pharmacy school and yet he’s hardly living the typical pharmaceutical prescription drug based career path. You have quite a story, and your wife too is a Pharmacist. This is really a family-based business. TK tells a story about getting in trouble for helping a disabled man when he was young that is such a great illustration of “doing the right thing.” Questions TK answers in this episode: Why is the MBM Pain Relief Cream a better alternative to Tylenol, Motrin, Advil, or prescription opiates Why is this cream different from BioFreeze, Icy Hot, or Tiger Balm What are MBM missions? Some details that matter to you and me: It’s registered with the FDA. You can join me in doing something really special for our Veterans: TK, the MBM founder, is working with local VA to help Veterans reduce their pain without prescription medications. He's recognized the dangers of opiate addiction and has made it his mission to make an impact. For every 120 ml (4oz) purchased he is giving one to a Veteran to help them live painlessly and peacefully. Website: www.mindbodymatrix.com  Facebook, Instagram, Youtube: @mindbodymatrix  Pre-Order: https://preorder.mindbodymatrix.com/order-form-preorder If you do order, I'd love to hear from you! Have you experienced the same kind of benefits I have?    

Your Virtual Spa Day to Reverse Aging She had me at, Reverse aging naturally in one visit. We’re taking you on a virtual visit to Santa Fe Soul Center for Optimal Health. I’m so excited! I’ve put on my robe and slippers… hearing water trickle off the little waterfall, sipping infused water, and I am ready for a spa day with Robyn Benson. For 26 years, Robyn Benson, Dr. of Oriental medicine has applied her knowledge of acupuncture, herbs, IV therapies, regenerative therapies and leading-edge energy medicine to help patients get out of pain and solve their most pressing health challenges. Dr. Robyn founded and built Santa Fe Soul Center for Optimal Health and pioneered the Self-Care Revolution and is the creator of Amplified Regenerative Therapies (ART).  You may remember Robyn! She’s a returning Flipping 50 guest (because she reverses aging, who doesn’t love that?!) and bestselling author of  Travel With Vitality: 7 Simple Solutions to Sleeping Well, Staying Fit and Avoiding Illness. To start our spa day Robyn is going to greet us at the door and we’re going to be enveloped in rejuvenating display of art as we go from treatment room to treatment room. During our visit to the Sane Fe Soul Center for Optimal Health Robyn Benson Shares the intel on several treatments she offers and who and why you might want to consider them. They include: O-Shot P-Shot Vampire Facial Acupuncture Food sensitivity testing All to benefit common concerns of: Incontinence Low libido Erectile disfunction Aging skin Sagging breasts Digestive issues Brown spots Energy My biggest take-away is that this is not your mother’s spa day, not even the spa day you had 10 years ago. Sure, you will come away rejuvenated and restored. But it’s a two-for-one in that you can also use a few hours to lose a few years off your face, body, and the stressors life has thrown at you. Connect with Robyn and grab your free gift! Robynbenson.com/gift SantefeSoul.com

Got plans to get fit this summer? It's a perfect time to do it! More hours of sunlight and easy, breezy ways to move without tons of layers and mittens may inspire you. But then there's the Moscow Mules and campfires, the wedding cakes, and long brunches. You can get fit without sabotaging yourself this summer with this simple 10 ways to get fit (and avoid sabotage).  Stock up on Protein and Fiber Protein + fiber kill cravings. Fact. So include them both at every meal. In fact, if you missed my podcast with Dr. Gabrielle Lyons click here. You need more than most women are getting. The first place to look is breakfast. Don't skip and don't have that orange juice! Listen here.  Special listener-only protein special will help you stock up with a clean protein free of ingredients (in many protein shakes) that actually make you store fat easier. Use: propod for 10% off your first order But hurry, there's a limited number available!   Stock the refrigerator with fresh ready-to-eat veggies that can be enjoyed with hummus, or grilled or stir-fried in minutes. asparagus spears sliced zucchini and summer squash fresh peppers Don’t buy junk If you tend to binge on the “baked chips” the “bean chips” or the frozen coconut dessert pints, or popcorn that readily turns to sugar and stores itself on your thighs…don’t bring them into the house. If you bring them in you intend to eat them.  Toss what junk there is out (are you really consciously saying to yourself that you’re going to go back to eating sugar and processed foods?) Who needs it? Doesn't it cost more to eat it and zap you of energy than it does to discard? If you're really committed to get fit this summer they have to go.  A "pantry raid" is key to the 28-Day Kickstart, the After 50 Fitness Course, and Fit-U programs. Get 3-4 made-in-advance meals done and in the freezer right now. Cook once and eat many times. Grill 2 pounds of chicken breasts instead of one. Make a one-pot meal in the oven while you’re in the kitchen anyway and then freeze it all. Have 2-3 fast meals you can make that satisfy everyone (taco buffet, “pasta” buffet, pizza, bowls/grills) in your tribe.  That said, don't let yourself get bored or stale. To apply these 10 ways to get fit this summer you're going to need variety!  Include your freezer made-ahead- meals or consider a roasted chicken from the store occasionally.  I love frozen cooked shrimp. Thaw in minutes for a cold shrimp salad, grill or stir-fry in 5 more minutes. Pull out the beans, pre-cooked quinoa, and combine with your made-ahead taco meat or make an omelet occasionally. Tell the world you’re doing somethingfor 30 days and tell friends to ask you how it’s going when they see you. Share these 10 ways to get fit this summer with a friend or a co-worker. Then confide. Tell them your goal. It makes it real to you and the universe.  Reward yourself. Most of us are terrible at following through with rewards for ourselves so it’s no wonder we’re terrible at following through! This is a self-worth thing. Deal with it. Pay for it. Invest with your time, money, and energy. Otherwise it will not happen. All three are required. Get a friend who wants to do something equally important.  The last of these 10 ways to get fit this summer is about accountability. Tell a friend. Better yet, get an acquaintance! Someone you know but barely know is a better accountability partner than someone who will love you even if you screw up! Make sure your buddy is dependent on you as well as you on her. Coming up next this week on the podcast it's a special virtual Spa Day with Robyn Benson where she’s sharing the short and long -term benefits of the vampire facial, and explaining the O-shot, P-shot and other feel-younger practices you don’t want to miss!  

Are you gettingenough protein for Flipping 50 with energy and vitality? Do you know now much is enough? While most adults know protein is important a large percent polled randomly while grocery shopping don’t know if they’re getting enough protein. We’re diving into high quality protein needs for flipping 50 on this episode. So whether you’re a vegan or love meat, whether you’re struggling to see tone and lose fat, or you want to avoid becoming frail as you age (or help parents do the same), this episode is for you. “Muscle is the organ of longevity.”~Dr. Gabrielle Lyon Flipping 50 guest, Dr. Gabrielle Lyon is a functional medicine physician specializing in Muscle-Centric Medicine. She leverages evidence-based medicine with emerging cutting-edge science to restore metabolism, balance hormones, and optimize body composition. Questions about quality protein we answered in this episode: What does it mean to be getting enough protein? What is high quality protein? What are Essential amino acids? What are Branched Chain Amino Acids (BCAA)? Is it high vs. what was once thought of as “high”? How to shift from grams/kilogram to a grams per meal Truth about Plant based diets and essential amino acids/BCAA How to go beyond getting enough protein (quantity) and assess your protein quality: Does is run or fly? Does it swim? Does it feed plants? Why getting enough protein is especially important as you age  “When you’re younger your body is driven by hormones. When you’re older you’re driven by protein.” ~Dr. Gabrielle Lyon  Quality Protein Need Facts we review/myths we bust: RDAs were created in the 1940s based on 18-year old males Collagen protein does not meet your muscle need for protein Higher (or adequate) protein intake actually improves kidney function Bone is made from protein You’ll hear Dr. Gabrielle’s every-woman comment about the deeper value of muscle, protein, strength training, and inner strength: “Leaning Into Resistance” Connect with Dr. Grabrielle Lyon here: https://www.drgabriellelyon.com Follow her on Instagram! @drgabriellylyon.com Flipping 50 Podcast listeners!! Exclusive Podcast Listener's Promo Code: Propod Take 10% off your first order of protein (Your Whey*, or Paleo Power, or Plant Power) *the most concentrated source of Essential Amino Acids For the best results, pair your high quality protein with strength training twice a week. Need help with strength training that increases muscle without injury or hours? Try The Whole Flip DVDS, or the online/digital You Still Got It, Girl 4-video series.  

Fitness myths have been abundant since fitness was a "thing." For women in midlife dealing with hormone changes, some possible joint issues or conditions, and old thoughts and beliefs, they can really be the obstacle between feeling lousy and feeling amazing!  I bust 5 of the most common fitness myths - that are of concern for women flipping 50 in this episode.  “I’ve always been told weight training should be done three days a week” Twice a week is wise and three times a week for adults over 50 can be both over and under kill. Over kill in that you are not allowing the optimal recovery. Imagine yourself doing a Monday, Wednesday, Friday strength training schedule. Fitness happens between sessions not. Under kill in that if you know you’re doing it again… and this is also true of sets… which I’ll explain… you don’t really achieve the intensity or overload you need. Here’s a perfect example you may be relate to: I’ve trained fitness clients for 34 years. I began training and teaching on a college campus in what we call the Exercise Clinic that serves faculty, staff, and community members on the University campus. Sixty percent of those participants were over 50 and many of the others were heading that direction in the near future. When I began 3 sets of 10 was enough. What hasn’t changed is many older adults were students like me who learned this, kept teaching it and training their clients this way... and we’ve not   “The Best Time of Day to Exercise is whenever you’ll do it” Hormone balance may dictate that working with your hormones – exercising high intensity early and doing calming exercise later in the day supports you best. If you’re waking feeling hungover- without having had the fun… trying to exercise – or spending time feeling guilty about not exercise – can sabotage you. Exercise lightly and for short stints outdoors if possible. Restore and recharge your batteries before you can get stronger. The weight you have been struggling may fall off you when you put down some stress and truly rest. “Do I have to continue to increase the weight or get to a maintenance spot?” Reach a point of maintenance with the weight but then other variables have to change. Tempo.. Sequence… Variations … Single leg exercise.. when heavier sets aren’t possible Fitness myths sometimes cause a progam-hopping syndrome. You look for the next.best program for you now. It’s hard to have progression when you do that frequently. You make lateral moves but don’t climb up to the next step. “Protein needs increase with activity and decrease with age.” “High protein diets are for body builders and are hard on kidneys.” Protein increase is not “high protein” it’s simply higher than you’ve been taking in. Your need for protein changes. You don’t synthesize protein as well as you did 20 and 10 years ago. You can overcome that. By changing the amount, the type, and the timing of protein. You’re not doomed unless you keep doing what worked when you were 20 or 30. When your metabolism and body composition were governed more by hormones. Now that they’re (hormones) not doing the same kind of job has moved into the metabolism control spotlight. Timing afterwards – 60-120 minutes. Bump to 30 grams per three meals. The 20-30 gram range is not intuitive. You need more if you are sedentary and less if you are active. In regards to recovery or for slow-gainers, even more protein – 35-40 grams post exercise has been shown to boost lean muscle repair so that 70-year old men had results comparable to what happens in 20 year olds. “I exercise all the time, I’m doing more and working harder, and I can’t lose weight.” The myth in this statement is the More exercise = more weight loss. If you spike cortisol and flirt with adrenal fatigue, whether with long endurance exercise, high intensity exercise too frequently or both your efforts will backfire. In fact, you may gain weight and belly fat. Less exercise, like restorative yoga, or walking can actually help you drop weight. I get 5 emails or Flipping 50 TV applications a week from women who share a statement like this almost verbatim. What they don’t realize – or you don’t if you’re saying this – is exactly why you’re not losing weight. You’re causing the problem. It’s quite unintuitive but this is one of the most common fitness myths. It's Arthritis awareness month and we’re releasing the Knee-Friendly 5 Day Flip this month! Our subscribers are the first to get access and notifications.  Join Us Here: Flippingfifty.com/active-aging-secrets =>Contest going on right now with Nutribullet and we want to show off your inspiring pictures! Exercise is all about what happens outside the gym… not about getting better at exercise. We want to see your pictures…of cartwheels on the beach, ziplining in Costa Rica, running hometown races, standing on a podium…Or swinging a golf club or grandchildren! Need help with Hormones and Testing?  Join us for a special Flipping 50 webinar with Dr Alan Hopkins, anti-aging expert (I've yet to tell him we're PRO aging!) Register HERE

Cortisol and adrenalin can cause illness and weight gain, even in the best of circumstances.  With a great life, great career, family, and home, nothing made sense for Christy Mattoon. She was suffering and struggling with an autoimmune disease. She weighed 300 pounds. Here's how she went from getting sicker and sicker to healer.  Cortisol and adrenalin were wreaking havoc in Christy's body even though her life was everything she'd wanted. Her past snuck up on her.  Doctors couldn't solve Christy's problem. She was getting sicker and sicker.  Questions Christy Answers: What is the subconscious mind? How does the past affect us? What if I just have a feeling, but I don't know what it is? What if a woman says, I do all kinds of things (affirmations, tapping, mantras, meditation, even therapy) and feel great but nothing seems like it ever sticks- why is that? Tips Christy shared: How to use your feelings to heal How to get a minute ahead of a negative feeling How to solve some mystery around why exercise and nutrition aren’t working for you How your cells are important in your optimal energy, weight, and health We're so familiar with cortisol and adrenalin as they relate to hormone changes, fatigue and overdoing it. In the Flipping 50 community it's a common subject. Today's episode is different. Cortisol and adrenalin from past emotional stress and trauma can still influence health outcomes now. You don't even have to be aware of it or conscious of prior emotional stress.  If cortisol and adrenalin from current lifestyle or activity level don't make sense for you, Christy's message may offer hope.  The best place to reach Christy: Visit Mindrewire.com Where you can: Book a 30-minute appointment with her You’ll also find Christy’s books: Change: Rewire Your Mind How to Combat Autoimmune Disease and Win Connect with Christy: Facebook -https://www.facebook.com/christy.reneamattoon twitter- https://twitter.com/mindrewire instagram-  https://www.instagram.com/mindrewire/      

Do you have a money mindset holding you back?  Deborah J. Fryer, PhD is a catalyst for change and a transformational coach and speaker. She works with creative, spiritual, high-achieving entrepreneurs to help them tap into greater confidence, creativity, productivity, prosperity and inner peace.  She Tells Her Money Mindset Story: Yes. Headlines are I quit my life as a filmmaker in my 40s to go to medical school. When I was 49 I lost everything. Lost 1/3 of our house to the flood, my dad dropped dead 2 weeks later, and the next day I was working in the Anatomy Lab and it was my job to take a human heart out of the body. That changed everything for me. I realized I already had everything I needed within me and I started teaching what I already knew. Holding a heart in hands was one of the most powerful experiences of my life an it informs everything I do, teach and live - expand/contract, receive/let go, inhale/exhale, work hard/rest hard, etc.   Deborah’s Money Mindset concepts: You have hidden in your body a specific blueprint that dictates exactly how much money you feel comfortable earning, spending, saving and contributing. This secret subconscious programming runs like an inner financial thermostat that keeps you comfortable within a VERY narrow range. When you decide you want to grow – you want to work less and make more money, be your own boss and have more free time, have more authority and contribute more generously – your nervous system goes haywire.   You have a money storyand Deborah has news for you.  Your money story is not YOURS. It’s not YOUR money.   And it’s just a STORY that you can rewrite it when you decide you want to. Questions Deborah answers in this podcast: What is the role of the subconscious mind anyway?  How does your subconscious programming affect your life?  How do limiting beliefs affect our ability to achieve goals we have never done before?  How does a listener change her money mindset or money story? What does anatomy have to do with our money story?  Quotes from this episode: Money shame Running your business backwards The way you do anything is the way you do everything Shift one thing you shift everything. Amazing guests will join Deborah on the Money Mindset summit. One of my all-time favorite speakers, Dr. Sue Morter and 26 other doctors, thought leaders. Energy, consciousness, neuroscience, your inner pharmacy, Register Here for Master Your Money Mindset: https://aq360.isrefer.com/go/MYMM2.0/a82 Connect with Deborah: https://www.facebook.com/deborahfryer https://twitter.com/djfryer https://www.linkedin.com/in/deborahfryer/

Fat burning after 50. Possible? Yes.  Trickier? Yes.  How do you burn fat, and lose weight without increasing cortisol, making it all backfire on you anyway?  Not in the traditional ways you've been taught for sure.  Five fat burning studies I'm sharing here will give you hope.  Fat burning studies I share with you today include: two on the effects of phytochemical on fat oxidation, aka, fat burning one on the effects of interval training (and some insider information about fat burning without burning out first!) one on how to increase fat burning hormones and decrease fat storage hormones with responsible intermittent fasting (RIF) Last, I share with you information about the how and why Fit-U was designed. Seriously, if you're ready for a seriously good summer, register now and let's do it. I'd love to coach you this next two months.  If you're on the fence about it and you're a show-it-to me girl, me too. I get that. I'd love for you to watch this webinar to get more clear on what you can do for fat burning after 50 and how you've got to dump your old ideas about it!