THE ECOMMERCE EDGE Podcast with Jason Greenwood

Mark is the Founder & MD of Convergence - https://convergence.co.nz Convergence are eCommerce & omnichannel system integration specialists Convergence have developed their own 'iPaas' integration platform called CODI Convergence leverages CODI to deliver seamless systems and data integration for eCommerce brands to increase efficiency and reduce/eliminate double handling Convergence has deep expertise in eCommerce systems and data integration and automation In this episode, Jason and Mark discuss all things eCommerce/omnichannel integration and how brands can benefit massively from the added efficiency this brings to their operations

Welcome to the first episode of 'Mentoring Moments', part of the At the Coalface Podcast Series Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone

Nigel is the Founder & MD of Matter Design, an eCommerce agency based in Australia - https://matterdesign.com.au Jason has been privileged to work jointly with Nigel and his team on a couple of recent projects Jason felt that sharing our positive experiences partnering together as consultant and agency might be invaluable to merchants and the wider eCommerce ecosystem Consultants and agencies can often find themselves at odds with one another, to the detriment of their joint clients In this episode we share our experiences and how the relationship can and should be structured for ultimate client/merchant benefit This episode answers common questions like: - What are the benefits of a consultant vs an agency? - When should we engage a consultant or an agency? - How do consultants & agencies work together and how do we get the best out each?

Dana is the Founder & CCO of Parcel Perform - https://www.parcelperform.com Parcel Perform is a SaaS based plug and play, end to end platform for eCommerce shipment tracking Parcel Perform is the leading delivery experience platform for eCommerce businesses worldwide They have deep expertise in data and logistics and create unique end-to-end customer journeys and highly optimized logistics operations The net result is an end customer experience that fully informs customers along the entire fulfilment journey, from order to delivery This data informed journey and automated communication system dramatically enhances the customer's delivery experience and simultaneously reduces WISMO (Where Is My Order) customer service requests, reducing costs In this episode, Jason and Dana discuss all things UI/UX/CX related to the eCommerce fulfilment experience and how brands can and should make this a key point of difference to positively stand out in the minds of their customers

Rhys & Chris are the Co-Founders of SparkLayer - https://www.sparklayer.io SparkLayer is a SaaS based plug and play Shopify App that adds powerful B2B functionality to Shopify Anyone that's worked with Shopify knows it lacks B2B functionality in a big way SparkLayer addresses this by adding in crucial B2B functional support like, tiered pricing, pricelists, tiered/group customer accounts, quotes and much more In this episode, Jason, Rhys and Chris discuss all things B2B eCommerce, Shopify, the B2B commerce opportunity and how B2B merchants can create sustainable, self-service digital offerings for their customers

Max is the Co-Founder and MD of Klar - https://www.getklar.com Klar is a SaaS based plug and play BI, analytics and reporting tool for eCommerce Klar natively connects to platforms like Shopify, WooCommerce, Google, Facebook and others Klar is designed to provide deep eCommerce performance analytics without the need for a data analyst/scientist Klar says: "Stop running your businesses on spreadsheets and, in turn, frustrating your team. With Klar, you can centralize all your data in one place and customize it to your reality. Save time and get clarity on how to profitably grow, with Klar" Klar was developed originally to scratch an itch for the founders and was then commercialised as the 'single source of truth for eCommerce' In this episode, Jason and Max discuss all things eCommerce data and analytics and what this means for eCommerce brands that want to leverage this data for smart growth

Matt is the VP of Partnerships at Reach Payments - https://www.withreach.com Reach is a turnkey cross border payments platform (gateway) for eCommerce Reach allows merchants to offer localised payment options without the high complexity and cost associated with setting up local operations in cross border destinations Reach also ensures an absolute minimum level of payment declinatures due to its strong global payment rail partnerships and anti-fraud capabilities In this episode, Jason and Matt discuss all aspects of cross border payments and what this means for eCommerce brands with global ambitions

Beck is the Founder and CEO of Marxent - https://www.marxentlabs.com Marxent 3D Cloud is a SaaS based 3D solution for leading furniture, kitchen, bath, office, and outdoor retailers and manufacturers From WebAR and Room Visualizers to 3D Product Configurators and 3D Room Planners - 3D Cloud supports a range of 3D apps and experiences 3D Cloud is a full suite of tools that helps merchants create and manage 3D, visual, interactive product shopping experiences online In this episode, Jason and Beck discuss 3D eCommerce experiences and their impact on eCommerce merchants selling across verticals that are highly dependent on product visualization to covert shoppers into buyers online

Frost is the Founder of San Francisco based Social Chat - https://socialchat.ai Social Chat is a Livestream Shopping & Customer Engagement Platform Social Chat allows brands to simulcast straight from their website and live stream on social at the same time Their AI driven system also generates product recommendations and interactive shopping experiences Streams are auto-saved and can be deployed on relevant eCommerce website product pages as additional product content, driving further conversions In this episode, Jason and Frost discuss the future of Livestream shopping and how it is rapidly evolving to become one of the most important sales and discovery 'channels' for many brands

Jon Ivanco, co-founder of Formtoro and e‑commerce/product strategist, helps brands gather zero- and first‑party data and design quiz-style customer experiences. The conversation dives into customer psychology, timing and messaging, quiz-driven commerce, reducing checkout friction, and why treating marketing as predictive customer support can upend stale e-commerce habits.