

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Aug 13, 2025 • 1h 3min
E563:📦B2B SAAS PRICING MODEL MAGIC | BILL WILSON - PACE PRICING | B2B COMMERCE CORNER #116 | THE ECOMMERCE EDGE Podcast
📦Bill is the Founder & CEO of Pace Pricing - https://www.pacepricing.com📦Pace helps B2B SaaS founders turn pricing into their most powerful growth lever📦Pace drives revenue growth through performance-tested approaches to price with confidence📦Pace was created because pricing is an afterthought for so many SaaS companies, leaving so much value and revenue on the table📦In this episode, Jason & Bill discuss how SaaS app vendors can truly surprise, delight and differentiate based on innovative pricing modelsEnjoy!

Aug 11, 2025 • 59min
E562:🎓BUSINESS LESSONS FROM THE 'JAMES BOND' OF DOOR MAKERS | MENTORING MOMENTS #147 W/GUEST MENTOR JEREMY BARKER | THE ECOMMERCE EDGE Podcast
🎓Jeremy is the Founder & CEO of Murphy Door - https://murphydoor.com🎓Murphy Door is a Utah headquartered, custom hidden door manufacturer🎓Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Aug 8, 2025 • 54min
E561:🎙️ULTIMATE AI PRODUCT DATA ENRICHMENT | AMAY AGGARWAL - ANGLERA | THE ECOMMERCE EDGE Podcast
💡Amay is the Co-Founder of Anglera - https://www.anglera.com💡Anglera helps brands to automatically enrich their product data💡Anglera transforms messy, incomplete data into a structured catalog optimized for customer discovery💡Anglera helps brands to source trusted product information, wherever it lives💡In this episode Jason & Amay discuss the challenges brands face with catalog enrichment at scale and how Anglera was designed to solve for exactly these challengesEnjoy!

Aug 6, 2025 • 57min
E560:📦MODERNIZING EDI FOR B2B BUYERS AND SELLERS | DIPTI DESAI - CRSTL | B2B COMMERCE CORNER #115 | THE ECOMMERCE EDGE Podcast
📦Dipti is the Co-Founder & CEO of Crstl - https://www.crstl.ai📦Crstl is an AI first EDI platform for B2B📦Crstl's goal is to radically modernize EDI with the help of AI📦Crstl allows B2B suppliers to exchange critical documents, unify systems, and ensure business compliance - from SMB to Enterprise scale📦In this episode, Jason & Dipti discuss why EDI is still so entrenched in legacy B2B seller workflows and how Cristl helps simplify it for today's digital first enterprisesEnjoy!

Aug 4, 2025 • 49min
E559:🎓IS EMAIL MARKETING DEAD IN THE AGE OF AI & IOS? | MENTORING MOMENTS #146 W/GUEST MENTOR ANDRIY BOYCHUK | THE ECOMMERCE EDGE Podcast
🎓Andriy is the Founder of Flowium - https://flowium.com🎓Flowium is a full service email marketing agency🎓Andriy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's 🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Aug 1, 2025 • 45min
E558:🎙️SOLVING ECOMMERCE INVENTORY MANAGEMENT | BEN HUSSEY - KATANA CLOUD INVENTORY | THE ECOMMERCE EDGE Podcast
💡Ben is the CEO of Katana Cloud Inventory - https://katanamrp.com💡Katana helps eCommerce & Omnichannel sellers simplify their inventory and scale their business💡Katana ensures on-time deliveries, accurate stock levels and a resilient supply chain through cloud-based inventory software💡Katana consolidates all your online and offline sales channels in one view with AI-powered automation for order creation and real-time sales insights💡In this episode Jason & Ben discuss where 'Inventory Management' should sit in a modern commerce technology stack and the benefits it providesEnjoy!

Jul 30, 2025 • 57min
E557:📦WHERE TO FROM HERE FOR B2B ECOMMERCE? | AARON SHEEHAN - OROCOMMERCE | B2B COMMERCE CORNER #114 | THE ECOMMERCE EDGE Podcast
📦Aaron is the Head of Product Marketing & Strategic Partnerships at OroCommerce - https://oroinc.com📦Oro is a B2B focused eCommerce platform📦Oro's goal is to create long-term business resilience for manufacturers, distributors & wholesalers📦Aaron kindly hosted me on the Oro Podcast (B2B Uncut) recently and so it was time to return the favor and have him as a guest on THE ECOMMERCE EDGE!📦In this episode, Jason & Aaron discuss some of the opportunities coming down the pipe for manufacturers & distributors and they contextualize these based on their collective eCommerce experience over the last 2+ decadesEnjoy!

Jul 28, 2025 • 50min
E556:🎓DIGITAL MARKETING STRATEGY FOUNDATIONS | MENTORING MOMENTS #145 W/GUEST MENTOR SACHA AWWA | THE ECOMMERCE EDGE Podcast
🎓Sacha is the Founder of the SAMG Marketing Group - https://samghq.com🎓SAMG is a specialist full stack digital strategy & marketing agency🎓Sacha was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!

Jul 25, 2025 • 1h 6min
E555:🎙️THE COMMERCETOOLS STORY | DIRK HOERIG - COMMERCETOOLS | THE ECOMMERCE EDGE Podcast
💡Dirk is the Founder (2006) & CIO (former CEO) of Commercetools - https://commercetools.com💡Commercetools is and was one of the first major proponents of 'Headless Commerce' and in fact this term was coined by Dirk in 2012💡Commercetools was a founding member of the MACH Alliance (June 2020)💡Commercetools pioneered the concept of 'Composable Commerce Architecture' and has championed it ever since💡In this episode Jason & Dirk discuss the history of Commercetools and where Dirk sees commerce headed in the era of AI and Agentic CommerceEnjoy!

Jul 23, 2025 • 1h 1min
E554:📦DOES B2B ECOMMERCE HAVE TO BE SO HARD? | BRYAN HOUSE - ELASTIC PATH | B2B COMMERCE CORNER #113 | THE ECOMMERCE EDGE Podcast
📦Bryan is the CEO of Elastic Path - https://www.elasticpath.com📦Elastic Path is an eCommerce platform that natively offers sophisticated solutions that support even the most complex B2B pricing, catalog and segmentation needs📦Elastic Path is an API first commerce platform that supports B2B complexity with flexible, easy to use and deploy solutions📦Elastic Path provides 100+ commerce ready integrations and B2B suppliers can reduce integration work by 40% with these pre-built integrations or they can build their own with their low-code integration builder📦In this episode, Jason & Bryan discuss the complexities of the B2B commerce world and how Elastic Path is trying to uniquely solve for thisEnjoy!


