

Grow The Show
Kev Michael
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
Episodes
Mentioned books

Nov 7, 2023 • 34min
136 | How Podcasting is Different Than Radio, with Jazzy T
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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Before there was podcasting, there was radio broadcasting. We all grew up listening to the radio, whether it was popular music stations in our area or talk shows our parents listened to every day. There are many similarities between podcasts and radio, but there are also very important differences that podcasters and businesses need to know.
You might not realize it, but if you’ve started your own podcast, you might be carrying over some of those habits picked up from decades of listening to radio shows. Jazzy T is speaking with host Kevin on this episode of Grow The Show, shedding light on the major differences that could be affecting your podcast.
Jazzy has over 20 years of experience in radio and started her own podcasting network, which gives her a ton of insights on this topic. She’s sharing what she’s learned working with both platforms, including whether or not to keep your “radio voice,” advertising, and interviewing.
Listen in for a quick education on the limitations of broadcast radio, the freedom and pitfalls of podcasting, and giving listeners the best experience possible!
Topics discussed in this episode:
The differences between podcasting and broadcasting
Interviewing guests on radio vs. podcasts
How Grow The Show helped Jazzy change her podcasting formula
Charging for ads in radio vs. podcasts
A weekly task to help your podcast from Kevin!
Learn more about Jazzy T and her production company, JazzCast Pros, here! Or, follow her on social media at @Jazzytonair!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
This episode was Post Produced by Podcast Boutique http://podcastboutique.com

Oct 31, 2023 • 23min
135 | How to Get the Most Out of Your Ideal Podcast Guest
Learn how to maximize the potential of landing a dream podcast guest and make the most of their appearance. The episode covers the misconception around dream guests not promoting your show, the importance of unique questioning, and how to leverage a dream guest episode to grow your audience. Tips include being organized, asking open-ended questions, and matching the sharing method with the guest's online presence.

5 snips
Oct 24, 2023 • 49min
134 | How To Get More Sponsorships And Make More Money, with Justin Moore
In this episode, creator and brand deal expert Justin Moore shares his strategies for monetizing podcasts through brand deals. They discuss evaluating your worth, negotiating deals, and interacting with brands. The importance of knowing a brand's goals and understanding audience psychographics are emphasized. The podcast also explores the pitfalls of dealing with brands and how to follow up after campaigns. Offering sponsorship packages and charging your worth are key topics covered in this enlightening conversation.

Oct 17, 2023 • 26min
133 | How Being Focused Can Catapult Your Podcast Success
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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In this episode, Kevin Chemidlin shares his recent experience with two talented podcasters struggling to gain traction and grow their audience. Both had amazing guests on their shows and were skilled hosts, but the problem lay in their generic content. His advice was to narrow their content, but it wasn’t well received at first. After all, the most popular podcasters talk about a variety of topics and still have tons of committed listeners. Think Jay Shetty, Mel Robbins, Alex Hormozi, etc.
These may be your favorite podcasters, but it’s important to remember that their journey to success didn’t include covering broad content right from the beginning. They focused their content towards a specific audience and grew their popularity over time — and this is the most effective strategy for any podcaster to do the same.
By the end of this episode, podcasters will understand how to create a show that resonates with listeners and apply the advice Kevin gave his two clients for their own show.
Topics discussed in this episode:
Why talented creators struggle to grow their audience
How popular podcasters succeed with broad content
Niching down to get traction and build your audience
The paths popular creators take to be able to speak broadly
How podcasters can create a show that resonates with audiences
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

11 snips
Oct 10, 2023 • 35min
132 | How to Add 20k Downloads/Month By Fixing 1 Thing, with Nate Palmer
Nate Palmer, host of the Low Carb Hustle podcast, shares insights on creating captivating podcast intros and choosing compelling topics. He emphasizes practicing intros with engaging questions, relatable content, and clear mission statements. Nate highlights the importance of delivering value to listeners and crafting intros that grab attention. He also discusses the significance of engaging topics and the challenges of declining audience numbers. Valuable guidance for podcast intros and content selection.

Oct 3, 2023 • 15min
131 | How to Get a Dozen New Sponsors
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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In this episode, Kevin Chemidlin reveals the secrets to rapidly monetizing your podcast by attracting the right advertisers. Drawing from his extensive experience and success in the podcasting world, Kevin emphasizes the power of reverse engineering to identify potential sponsors. He introduces listeners to tools like Rephonic, which can help pinpoint podcasts with similar audiences, and shares strategies to approach companies already investing in podcast advertising. By the end of the episode, podcasters will have a clear roadmap to boost their revenue by securing the perfect advertisers.
Topics Discussed:
The importance of identifying the right podcast sponsors.
The distinction between "sponsors" and "advertisers" in the podcasting world.
The power of reverse engineering to achieve podcast success.
The significance of Rephonic and its graph tool in identifying potential advertisers.
Strategies to approach companies already familiar with podcast advertising.
The concept of "listeners also subscribed to" on Apple Podcasts.
The benefits of collaborating with similar podcasts to grow your audience.
The pitfalls of trying to figure things out from scratch versus building upon others' success.
The value of feedback: Engaging with your audience on platforms like YouTube.
The call to action: Encouraging listeners to leave reviews and share their experiences.
Resources:
Use the Rephonic graph to identify podcasts that share the same audience as yours and collaborate with those creators to grow your podcast audience.
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Sep 26, 2023 • 39min
130 | How to Grow Your Podcast from Zero to 1 Million Downloads, with Gary Arndt
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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In this episode of Grow The Show, Kevin talks with Gary Arndt, the creator of "Everything Everywhere Daily," who shares how he grew his podcast audience to more than 1 MILLION downloads a month! Transitioning from a travel blogger to a daily podcaster, Gary emphasizes the significance of a well-defined show format, the art of engaging with listeners, and the strategic decisions behind monetization. Drawing a clear distinction between two primary podcast business models, he offers invaluable insights on maximizing growth and revenue. Whether you're a budding podcaster or a seasoned creator, this episode promises a deep dive into the mechanics of successful podcasting.
Topics Discussed:
Importance of a Defined Show Format
Engaging with the Podcast Audience
Monetization Strategies in Podcasting
Distinction between Ad-based and Product-based Monetization
The Role of Completion Rate in Podcast Growth
Challenges and Rewards of Daily Podcasting
The Business Side of Podcasting
Strategies for Organic Growth and Audience Retention
Transition from Travel Blogging to Podcasting
The inception of "Everything Everywhere Daily"
More about Gary Arndt:
Podcasting expert Gary Arndt has a talent for creating captivating yet simple and relatable content that engages listeners. When the pandemic hit in 2020, he started his own podcast from scratch and quickly grew an audience of over 1 million monthly downloads. Gary connects with listeners by making them feel part of a community, seamlessly integrating advertising, and utilizing strategies that boost audience and revenue. His customized podcast format and ability to relate to listeners make him a skilled podcasting professional.
Everything Everywhere Daily
Gary's first appearance on Grow The Show
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Make Your Show Sound Professional with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Sep 19, 2023 • 39min
129 | How to Exponentially Grow Your Podcast on Autopilot with Targeted Pitching
Learn how to exponentially grow your podcast by being a guest on other shows with targeted pitching. Discover the power of podcast pitching for audience growth and the common mistakes to avoid. Find out when to start targeted podcast pitching and how to tailor your pitch. Get insights into selecting the right shows to pitch and a step-by-step system for research and outreach.

7 snips
Sep 12, 2023 • 32min
128 | Boost Downloads and Sales: The Power of Solo Episodes
Kevin explores the advantages of solo episodes in podcasting, including increased listener retention and sales. He shares insights from industry leaders and a step-by-step framework for crafting impactful solo episodes. The importance of developing interviewing skills and the pitfalls of defaulting to guest-centric content are discussed.

15 snips
Sep 5, 2023 • 53min
127 | Amy Porterfield: How to Monetize Your Podcast by Launching a Course
Amy Porterfield, course creation expert, shares insights on monetizing a podcast by launching a course. Topics discussed include the Sweet Spot formula for course creation, leveraging AI for content generation, understanding where people spend money, passion in choosing a course topic, and essential technology tools for course creation. Amy also discusses pre-launch strategies, collecting pre-sales for validation, and utilizing a podcast to promote course launches. Strategies for growing podcast audience and recommendations on joining a course bootcamp are also covered.


