SBI, The Growth Advisory

Joining us on the SBI Podcast is Sarah Kennedy, the Chief Marketing Officer for Marketo. In today's show, Sarah details how to apply revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand what sales and marketing activities help influence a revenue booking. Once you can quantify the value of those activities, then you can attribute revenue back to the activities that produced the revenue and use those insights to guide your marketing and sales investments.

Joining us on the SBI Podcast is Joel Trammell, the Chief Executive Officer of Black Box. In today's show, Joel provides a wealth of advice to first time CEOs. Joel covers the firt 100 days, dealing with an inherited management team, and interacting with the Board. If you are a new CEO, this episode is for you.

Joining us on is Steve Grimshaw, the Chief Executive Officer for Caliber Collision. In today's show, Steve demonstrates how a chief executive orchestrates the right level of inorganic growth to maximize the valuation of their company.

Joining us on is Steve Grimshaw, the Chief Executive Officer for Caliber Collision. Steve has built and incredible business through both organic and inorganic growth. He’s here today to demonstrate how a chief executive orchestrates the right level of inorganic growth to maximize the valuation of your company.

Today we are going to unpack the career path of a new breed of Sales-driven Chief Executive Officers and what it takes to develop the business mindset to ascend to the top position.

Joining us on the SBI Podcast is Mike Volpe, the Chief Marketing Officer for Cybereason, the world's most powerful cybersecurity analytics platform. Often called the "godfather of inbound marketing" for his work in taking inbound marketing from an idea to a movement of tens of thousands of people, Mike Volpe is one of the most sought-after B2B marketers. Today Mike is going to demonstrate how to replace leads with real opportunities for the sales team through the use of account based marketing. ABM is the effort performed by both marketing and sales to replace leads with opportunities for the sales team. Why is this an important topic? Demand generation and lead management does not work for companies with business models dependent on a small number of accounts, but who spend a lot.

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence.

The buyer is changing, and the sales channels we go to market with must do the same. Buyers are more comfortable than ever purchasing virtually. Inside Sales organizations are handling larger deals than ever before. Today Mike Huseman is here to share his experience leveraging Inside Sales to virtually drive profitable growth.

Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, demonstrates how to develop and execute a sales strategy at scale through channel partners.

Chief Marketing Officer for Caliber Collision, Greg Clark, demonstrates customer relationship management.