The Smart Marketer Podcast

You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch. John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch. You Will Learn: The Greatest Enemy To Selling Your Product When to use the Buzz-Builder Launch When the Pre-Order (Or Beta) Launch works best The Key to Achieving Growth and Scale And more! LINKS Mentioned In This Episode: Smart Product Creation, https://smartmarketer.com/smart-product-creation/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ TIME STAMPS 01:20 Why This Topic Gets Overlooked and Skimmed Over 02:32 The Basics of John's 5-Step Offer Formula 07:28 Proven Offer #1:The Buzz Builder Launch 12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch "Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw 19:53 Proven Offer #3: The Seasonal Event Launch 22:18 "This Is Where the Marketing Comes In" 24:34 In Summary YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA). As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling. You will learn, Why you can't look at CPA in isolation (context is crucial) How to set the right goals for your unique business How powerful a Blended ROAS Goal is for profitability How Customer Value over the first year informs your decisions about CPA LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ The Smart Marketer Agency, https://smartmarketeragency.com/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen. TIME STAMPS "Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen 01:24 Let's Dive In 05:28 Set your Blended ROAS goal. 07:21 If You're More Advanced In Your Business Journey 08:01 Balancing new customer acquisition with existing customer monetization 10:37 Increase your average order value 14:09 In Summary "In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen. Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged. "If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode). You Will Learn: What to do when your core product stops driving profitability How quickly can you actually bring a product to life? Why are new products essential to business growth? Why you can't just launch a random product And more! LINKS Mentioned In This Episode: Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/ Parkers Company, https://gigalabs.com/ Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS 03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life) 05:43 Why Design Matters 08:49 Crunch Time 12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw 12:25 How To Grab People's Attention (Bring The Energy) 18:09 A Repeatable Process (That anyone can do) If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this "AdSumer Report" Episode for three distinct strategies that you can use in your business. You Will Learn: Two clues that certain Ads are performing really well for a brand A recipe for a really great hook The Real Reason Coterie Ads are so effective And more! LINKS Mentioned In This Episode: Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1) Coterie Diapers, https://www.coterie.com/ For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ TIME STAMPS 00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw 03:29 Early Bird Tickets For Smart Marketer Live 06:19 What's so good about what Coterie is doing with their Ads? 08:08 Let's look at these three types of Ads 11:01 A Really Powerful Hook 17:37 The Third Thing They Do Very Well 19:59 How Do You Use This In Your Business? 21:52 It's not just awesome Ads: It's the Business Model YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board. In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work." You Will Learn: 6 Areas In Which AI Can Already Help You In Your Business Why you need to start using Chat GPT and AI in both your personal and work life The Four Essential elements of a great Chat GPT prompt Plus, scroll down for the notes that accompany this episode. LINKS Pep's Prompts (As mentioned in this episode) Pepijn Hufen, on Twitter and Instagram The Smart Marketer Agency Click For more Episodes and Resources TIME STAMPS "Whatever our feelings are about AI, it won't stop the adoption and the development of it". Pepijn Hufen 02:04 Actual Use-Cases for AI For Business Owners And Marketers 03:03 In case You're New To Chat GPT 05:20 Six Things AI Can Already Do For Your Business 07:40 Let's Talk About Chat GPT and Ad Copy 14:11 How Can Chat GPT Help with Market Research and Avatar Development? YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation. You'll learn What is more important than your work resume (in crafting your career path) What can not (or should not) be delegated? How do you discern what to delegate and what to keep doing How to make memorable Ads that distinguish you from the competition And more! "Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ Check out Trainual, https://trainual.com/ Jonathan Ronzio is on all the socials as @JonathanRonzio TIME STAMPS 02:20 Jonathan Shares His Back Story 06:03 How Did Jonathan Learn How To Delegate? 08:39 "I care more about your life resume than your work resume." Jonathan Ronzio 14:46 When is it time to document and delegate? 22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio 29:34 Show Up and Be Different 31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry) YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Do you want to attract die-hard fans and turn them into loyal customers? The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification. You Will Learn, How To You Build A Brand With High Repeat Rate What Types of Content Resonate the Most The Power Of A Tag line What You Need to Know About Technology And more! "Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone Links Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/ Ezra Firestone, https://smartmarketer.com/about/ Follow and Tag @EzraFirestone on Socials Time Stamps 01:10 Ezra Begins With His Family History 05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone 05:46 What Is A Real Brand? 11:42 The Faceless Brand Is Dying 17:16 "The How": The Engage And Filter Method 20:45 Video Tips and Winning Formulas 23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product." Ezra Firestone 36:57 Molly Speaks To Those Looking For Direct Response Results 31.43 Other Content Strategies For Building A Brand 33:03 The ICOSA System 37:40 A Note About Technology 39:38 Brand Identity Affirmation 47:06 Amplification: This Is How You Create Engagement 49:36 It's About Resource Generation 51:08 We Can Help You Do This: Train My Social Media Manager 55:00 There Are Two Types Of Businesses YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.

The most surprising part about today's update from Molly, is that she doesn't seem to be sweating it, at all. In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what's going on in multiple facets of her life. You'll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what's happening with the wedding! Plus, she shares a "Transformative" new practice that has tripled her personal input into the business. As you've come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams. LINKS Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/ Morley's https://morleysky.com/ Smart Marketer Live, https://smartmarketer.com/live/ TIME STAMPS 02:16 Let's Dive In 04:02 The Wedding 08:53 The Restaurant 12:41 The Transformation "And in my career, I feel like my personal contribution has 3X'd over the last few months (without me working more hours)." Molly Pittman. 15:49 The Dog Rescue 18:50 The Down Days 19:17 The Next Big Thing YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Learn How To Power-Up Your Click-Through Rates And Boost Profits! If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today. John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency. You Will Learn: The most important, most profitable campaign that you need to have running A Small tweak in your Newsletter layout that might give you a 25% lift in click rate. The Button that could give you a 200% Lift in Click-Throughs and Purchases "So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw. LINKS For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/ The Smart Marketer Agency, https://smartmarketeragency.com/ TIME STAMPS 03:03 Abandoned Cart Campaigns 05:02 Case Study 1 - The Newsletter Email 11:08 Key Takeaways From Case Study 1 13:22 The Second Split Test 17:03 Discount Code Links 18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw 19:42 In Summary 20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help! Visit https://smartmarketeragency.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Are you Boot-strapping your business? You're not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again. He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you're starting out, starting again, or if everything you've tried isn't working, this episode will give you clarity and confidence on how to proceed. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285 The Smart Marketer Agency, https://smartmarketeragency.com/ TIME STAMPS 01:00 Let's Dive In: Everybody Starts Somewhere 02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen 05:33 First, Let's talk about your Product. 09:24 The best advice regarding sales pages, product pages, pre-sale articles 11:25 How to set up your Ad account 14:23 Where to start with your Creatives 15:34 A few notes about Ad Copy 17:15 What to do when you launch your 32 Ads 18:23 Look at these metrics 22:25 In Summary