The Smart Marketer Podcast

Pep Hufen, CEO of SmartMarketer and paid advertising strategist, shares how Axon/AppLovin opens new paid-traffic channels beyond Meta. He explains platform scale, gamer psychology, the three-part ad experience, creative requirements, attribution differences, setup and optimization windows, and practical scaling and testing strategies.

Denis Paskalev, Director of Advertising and Meta ads expert, guides advertisers on modern Meta strategies. He discusses why there is no single perfect campaign structure. He covers creative testing methods, CBO vs ABO tradeoffs, and why one ad can monopolize spend. He explains vertical vs horizontal scaling and how to increase budgets without breaking campaigns.

Episode Description In this episode of the Smart Marketer Podcast, we're sharing the first lesson from our free mini class: Learn to Run Meta Ads the 2026 Way. If you've been running Meta ads recently, you've probably felt the shift. With Meta's new AI driven system often referred to as Andromeda, the platform has fundamentally changed how ads are delivered, optimized, and scaled. Smart Marketer CEO Molly Pittman breaks down what is actually happening inside the platform, why many advertisers believe Meta ads are "broken," and what it really takes to win with paid traffic in 2026. "This is a new opportunity, and we should be grateful every single day that we have this at our fingertips, that we are able to just open a laptop and grow a business." – Molly Pittman You Will Learn • Why many advertisers believe Meta ads are broken and what is really happening • What Meta's Andromeda system actually is and how it changes ad delivery • The five keys to winning with Meta ads in 2026 • Why creative is now a cost multiplier for ad performance • The difference between the old way and the new way of running Meta campaigns • Why strong inputs like creative, copy, and offers matter more than tactics • The numbers every advertiser must know to scale profitably • How the role of media buyers is evolving into paid performance strategists Links & Resources • Free Meta Ads Mini Class – https://smartmarketer.com/meta-ads-mini-class-v3/ • Smart Paid Traffic Live – https://smartmarketer.com/spt-live/#join • Smart Marketer – https://smartmarketer.com• Smart Marketer Agency – https://smartmarketer.com/agency • Omnisend – https://smartmarketer.com/omnisend (Use code SMART for 50% off your first 3 months) Time Stamps 00:00:15 – Introduction: Inside the 2026 Meta Ads Mini Class 00:01:16 – Ezra Firestone on Omnisend and Email/SMS Growth 00:02:31 – Welcome to the Andromeda Playbook 00:06:21 – Molly's Journey into Digital Marketing 00:11:45 – Smart Marketer's Experience Managing Hundreds of Millions in Ad Spend 00:15:39 – The Goal of This Meta Ads Mini Class 00:24:41 – Why Many Marketers Think Meta Ads Are Broken 00:27:06 – What Meta's Andromeda System Actually Is 00:29:17 – How Meta's Retrieval and Ranking Systems Work 00:33:54 – How Meta Groups Ads into Clusters 00:37:08 – The Five Keys to Success with Meta Ads in 2026 00:40:30 – Why Creative Is Now a Cost Multiplier 00:44:38 – The Old Way vs the New Way of Running Meta Campaigns 00:49:59 – Mastering Your Numbers to Scale Profitably 00:56:05 – Why Marketing Fundamentals Still Win 01:03:27 – How the Role of Media Buyers Is Changing 01:05:36 – Why Meta Is Still the Most Powerful Ad Platform 01:10:36 – Why Agencies and Freelancers Are Still Essential 01:14:52 – Expanding Beyond Meta to Other Paid Traffic Platforms 01:20:38 – The Future of Digital Advertising 01:22:45 – What's Coming Next in the Mini Class Your Engagement Matters! Thank you for tuning in to the Smart Marketer Podcast. Your support helps us continue sharing actionable insights for marketers and entrepreneurs around the world. If you enjoyed this episode: ⭐ Leave a 5 star review on Apple Podcasts 📲 Share this episode with a fellow marketer or entrepreneur 📢 Tag us on social media and use #WeOutHere Have feedback or questions? 📧 Email us at support@smartmarketer.com Serve the world unselfishly and profit

Ezra Firestone, e-commerce entrepreneur who builds multiple eight-figure brands and runs Smart Marketer and Zipify, shares his merchandising calendar training. He explains why email and SMS should drive 30–40% of revenue. He covers major campaigns vs micro-offers, product launches (even for restocks), SMS timing, AOV-boosting bundles and proven email layouts.

Episode 264: The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands Episode Description There's a new advertising channel with over a billion daily users and most eCommerce brands haven't tested it yet. In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down why AppLovin's Axon Ads platform is becoming one of the fastest growing acquisition channels for DTC brands. Opened to eCommerce in 2024, this mobile gaming network is already helping brands scale from a few hundred dollars a day to thousands, sometimes in a matter of weeks. Pep explains what makes Axon different from Meta and TikTok, why mobile gaming audiences convert differently, how the AI optimization works, and exactly how to structure your first campaigns. "Here's the reality. Every advertising platform has a window of opportunity in the beginning where it's wide open and Axon is in that spot right now." – Pep Hufen If you're always looking for the next scalable growth channel before it gets crowded, this episode is for you. You Will Learn Why AppLovin has "over a billion daily users" and why the audience "skews towards women in their thirties and forties." How Axon delivers "35 seconds of undivided attention." Why "80% of the conversions happen within one hour after someone clicks on your ads." The three things that make this platform different: "the ad format, the user psychology and the AI technology behind it." When to choose ROAS vs. cost per purchase (CPP). Why you should "launch it and don't touch it for seven days." How to scale budgets "30 to 40% every two to three days." The three levers to pull when performance drops: "creative, the offer or the landing page." Why "creative is your biggest lever." Links & Resources Smart Marketer – https://smartmarketer.com/Smart Marketer Agency – https://smartmarketeragency.com/ Omnisend – https://smartmarketer.com/omnisend Use code SMART for 50% off your first three months Timestamps 00:16 – Introduction: "The biggest new advertising opportunity since the early days of Facebook ads." 02:19 – "There's a new advertising platform with over a billion daily users…" 03:13 – Why Mobile Games Are Bigger Than You Think 04:05 – Who the Audience Really Is 04:57 – Scaling from "300 a day to 3000 a day in about 30 days" 05:59 – "35 seconds of undivided attention" 08:19 – Why Most Clicks Happen on the End Card 09:09 – User Psychology: Relaxed vs. Doom Scrolling 11:00 – How to Set Up Your First Campaign 12:41 – ROAS vs. CPP 15:48 – Optimization Window Strategy 16:33 – Budget Setup and the 7 Day Rule 18:49 – Creative Set Structure 21:13 – Reading Performance and Attribution 22:42 – Scaling Budgets "30 to 40% every two to three days" 24:09 – When It's Not Working: "Creative is your biggest lever." 24:56 – Why the Window Is Open Right Now YOUR ENGAGEMENT MATTERS! Thank you so much for listening to the Smart Marketer Podcast. If you enjoyed what we shared today, please help us by subscribing to the show. Not only will you be notified when we have new content, it also helps get the show out to many more people. Leave a 5-star review on Apple Podcasts and share this episode with a fellow marketer who's looking for the next scalable growth channel. Serve the World Unselfishly and Profit.

Episode Description Shopify just released a feature that most brands have not noticed yet, but it could completely change how eCommerce stores grow, monetize traffic, and increase conversion rates. In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down Shopify's new Product Network, a system that lets your store sell other brands' products directly inside your own site without inventory, fulfillment, or losing the customer relationship. "This isn't an ad network. Shopify is building an ecosystem flywheel." - Pep Hufen If you run a Shopify store or work with brands that do, this is a must-listen. You Will Learn How Shopify's Product Network actually works and why it is not an affiliate program How to monetize lost intent when shoppers search for products you do not carry Why this feature can increase conversion rate, average order value, and ROAS without more ad spend How Shopify is positioning itself as the anti-Amazon Why collaborative commerce beats marketplaces for brand owners What early adopters can do now to gain a compounding advantage Links & Resources Smart Marketer: https://www.smartmarketer.com/ Smart Marketer on Instagram: https://www.instagram.com/smartmarketerig Smart Marketer Agency: https://smartmarketeragency.com/ Prefer video? Watch Pep Hufen explain Shopify's Product Network: https://www.youtube.com/watch?v=LAvm3eu-B0Q Omnisend (Smart Marketer Exclusive Offer): https://smartmarketer.com/omnisend Use code SMART for 50 percent off your first three months Timestamps (Chapters) 00:00:17 Introduction and why Shopify's update matters 00:01:21 What this change means for Shopify brands 00:01:32 Sponsor message and Omnisend recommendation 00:02:35 What Shopify's Product Network is and what it is not 00:03:19 How selling products you do not carry works 00:04:06 Why this is not an ad network 00:05:00 Shopify's real goal and fixing eCommerce leakage 00:05:53 Turning lost intent into new revenue 00:06:43 Increasing the value of every paid click 00:07:36 Why Amazon cannot replicate this model 00:08:27 The three flywheel loops powering the Product Network 00:09:16 What this changes for your catalog strategy 00:10:03 Why customer ownership stays with the host store 00:10:56 Why early movers will capture the biggest advantage 00:11:06 Final thoughts and closing Your Engagement Matters Thank you for listening to the Smart Marketer Podcast. If you enjoyed this episode, please leave a five-star review on Apple Podcasts, share the episode with a fellow Shopify brand owner, and tag us on social using #SmartMarketerPodcast. Serve the World Unselfishly and Profit.

Episode Description Most advertisers think Meta ads fail because of creative, targeting, or algorithm changes. That's not the real reason. In this episode, Pep Hufen breaks down what's actually driving ad performance beneath the surface, ancient brain programs that have been hardwired into human psychology for over two million years. You'll learn how evolution, emotion, and identity shape buying decisions in under 400 milliseconds, and how to use this insight to build ads that feel predictable, scalable, and profitable. "Success isn't random. It's structural. It's psychological. And now it's predictable." -Pep Hufen You Will Learn (Key Takeaways) • The 8 evolutionary drivers that influence every buying decision • Why features and benefits don't sell, but survival, status, and belonging do • How ancient survival programs turn into modern emotional buying triggers • The identity based consumption model behind premium brands • Why Meta users decide to buy in under 400 milliseconds • A 7 layer framework to diagnose exactly why your ads aren't scaling • How to match messaging to the correct awareness level • Why creative amplifies psychology but cannot replace it • How friction silently kills conversion rates and how to remove it Links & Resources • Smart Marketer – https://www.smartmarketer.com/ • Smart Marketer on Instagram – https://www.instagram.com/smartmarketerig • Prefer video? Watch Pep Hufen explain the full psychology behind scalable Meta ads here: https://www.youtube.com/watch?v=5Kgm6NHDFEk • Omnisend (Smart Marketer Exclusive Offer) – https://smartmarketer.com/omnisend Use code SMART for 50 percent off your first 3 months Timestamps (Chapters) 00:00:14 – Why Most Meta Ads Fail (And What Advertisers Miss) 00:01:20 – Omnisend: The Email and SMS Platform Smart Marketer Trusts 00:02:24 – The Real Reason Facebook Ads Stop Working 00:03:07 – Why Ads Cannot Fix a Broken Offer 00:03:57 – The 8 Ancient Survival Drivers Behind Every Purchase 00:05:45 – How Evolution Turns Into Emotional Buying Triggers 00:06:45 – Identity Based Consumption Explained 00:07:35 – The 3 Identity Layers That Drive Sales 00:08:22 – How Meta Ads Trigger Decisions in 400 Milliseconds 00:09:15 – Why Logic Loses to Emotion on Social Platforms 00:09:45 – The 7 Layer Meta Ad Framework Overview 00:10:00 – Case Study: SweetFlex Repositioning for Scale 00:10:50 – Awareness Levels and Messaging Misses 00:12:27 – Why Creative Amplifies Psychology 00:13:15 – Why Sleep Supplements Sell and Magnesium Doesn't 00:14:04 – The Formula Behind Predictable Meta Scaling 00:14:51 – "Success isn't random. It's structural. It's psychological. And now it's predictable." 00:15:40 – Final Takeaway: Making Meta Predictable Again Call to Action (CTA) Your support keeps the Smart Marketer Podcast growing. If this episode changed how you think about Meta ads: Leave a 5 star review on Apple Podcasts Share this episode and tag us using #WeOutHere Questions or feedback? Email support@smartmarketer.com Serve the World Unselfishly and Profit.

Predictions for 2026 marketing trends with a focus on AI-powered tools and emerging ad channels. A push for vulnerability and long-form, unpolished storytelling as a competitive edge. Practical ideas for niching launches, cutting operational costs, and preparing for AI search and ChatGPT-style ads.

Cutting-edge Meta ad shifts for 2026 and why creative now drives costs. The idea that better creative can halve your ad spend. New campaign structures, Advantage+ and Andromeda updates reshaping targeting. Practical testing tactics like weekly cadence, seven-day vs one-day click choices, and how to test without killing winners.

Parker Hilton, Co-founder of GigaLabs and an expert in branding for crypto enthusiasts, joins the discussion about product launches. He shares insights on how GigaLabs turned a brand idea into a reality in just eight weeks. The conversation highlights the importance of strong branding and understanding the audience, particularly the 'degen' crypto crowd. From visual branding to engaging customer experiences, the team emphasizes that launching a product successfully requires more than just a great product—it’s all about integration and emotional connection.