Remodeling Mastery by Mark Richardson
Mark Richardson
The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Episodes
Mentioned books

Dec 1, 2017 • 33min
Self-Generated Leads - 10 Simple Steps to Create a Business Culture That Inspires Referrals
Thank you for tuning into Mark G. Richardson's podcast series, Remodeling Mastery! Today's episode is #76 and is brought to you by Surefire Local.
IN THIS EPISODE:
- Learn what baking cookies and getting referrals have in common
- A 10 Step process to create a "self-generated lead" culture within an organization
According to Mark, businesses that see the highest degree of success will have the ability to create self-generated leads. These are referrals from past & current clients. Now, where many fail in getting referrals is due to a lack of culture. Some don't know how to empower their sales people and others don't have the processes in place within the organization.
Creating a culture that inspires referrals takes time and patience. When it comes to self-generated lead activities, you'll need to change the habits, the patterns, and the mindset of your team's thinking if you're going to be successful.
That's where Mark's 10 Simple Steps to Create a Business Culture that Inspires Referrals comes into play! Listen & learn the 10 steps and how to implement them within your organization.
WRITE THESE DOWN:
- Success is achieved when you stay focused, committed and invest the right capital
- Be patient and know that you likely won't see full returns until 6 to 9 months into the process
- Try not to judge individuals within the organization on how they embrace change as each will have their own work style
SAVE YOUR SEAT FOR MARK'S WEBINAR: http://sfsoc.us/2nk1MAS

Oct 24, 2017 • 19min
People
"People are your greatest assets," says Mark G. Richardson.
In Mark's book "Fit to Grow", he developed 12 themes that allow a business to grow. One of those themes revolves around people - the employees that are doing the work day in and day out that contributes to your success.
In this episode, Mark talks through the various stages from hiring to training and building relationships with your employees that enable them to grow within the company and become leaders.

Oct 17, 2017 • 20min
Questions
Are you asking the right questions? In this episode, Mark G. Richardson talks through the 10 questions every business owner should ask themselves to find solutions to better manage their business and anticipate future challenges.

Sep 21, 2017 • 22min
Tesla
What does test driving a Tesla have to do with remodeling? More than you might think, according to Mark G. Richardson. Enjoy his story of the Tesla buying experience he had, and how it translates to the remodeling industry when as it relates to providing your clients a world-class client experience.
We all have 24 hours in a day. How you choose to spend your limited time defines your success. Join Mark as he walks you through a process with strategies, techniques, and tools to achieve time mastery. RSVP: https://surefiresocial.lpages.co/webinar-mark-richardson-september-2017/

Sep 20, 2017 • 20min
Control Your Day
We are all given 24 hours in a given day...how we choose to spend those hours defines our success. In this podcast, Mark G. Richardson walks through a time mastery process, complete with strategies, techniques, and tools that'll help you to control your day.

Aug 24, 2017 • 24min
Power of 3
Power of 3 by Mark Richardson

Jul 25, 2017 • 20min
Remodeling Business Misconceptions
In this episode, Mark Richardson talks through the top 10 misconceptions in the remodeling industry. These misconceptions are often what is holding back a business from just getting by to being highly successful. As a business owner and remodeling professional, it's time to wipe away these common misconceptions!

Jul 12, 2017 • 19min
Stress
In this episode, Mark Richardson discusses stress and the root causes of why business owners are more stressed today than ever before. He reveals 5 proven techniques to reducing stress, and how remodeling contractors can apply them to better manage stress in their own lives and businesses.

Jun 23, 2017 • 26min
Top Selling Mistakes
In this episode, Mark Richardson lists the 10 mistakes remodeling contractors make most often as it relates to selling; and walks through steps to avoid them.

Jun 22, 2017 • 18min
World Class Client Experience
The remodeling industry has always been driven by relationships and personal referrals. However, in today's society, it's never been easier for people to go online and write a review of a business. This dymanic shift makes it extremely important to deliver world-class client experiences. In this episode, Mark Richardson shares what remodeling contractors can do - from the start date to completion and every day in between - to provide their clients with the best possible experience.


