Remodeling Mastery by Mark Richardson
Mark Richardson
The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Episodes
Mentioned books
May 7, 2021 • 13min
Go Go Times
Go Go Times by Mark Richardson
Apr 23, 2021 • 19min
Avoid The Mistakes
Avoid The Mistakes by Mark Richardson
Apr 9, 2021 • 19min
Whats Changed and Whats Next
Whats Changed and Whats Next by Mark Richardson
Mar 26, 2021 • 19min
An Interview With Kermit Baker
An Interview With Kermit Baker by Mark Richardson
Mar 5, 2021 • 30min
AssessingYourTeam With Jeff Miller
AssessingYourTeam With Jeff Miller by Mark Richardson
Feb 19, 2021 • 34min
Conversation With Thought Leader Michael Anschel
Conversation With Thought Leader Michael Anschel by Mark Richardson
Feb 5, 2021 • 15min
Post COVID
Post COVID by Mark Richardson
Jan 22, 2021 • 38min
Incorporating Finance with Dave Anderson
Incorporating Finance with Dave Anderson by Mark Richardson
Jan 8, 2021 • 34min
Owner's Exit Strategy + Interview With David Lupberger
Owner's Exit Strategy + Interview With David Lupberger by Mark Richardson
Dec 23, 2020 • 35min
Going Virtual & Interview with Dave Smith (Founder of Smithouse Construction)
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Part 1. Going Virtual
We’ve always known that it’s going to be an all-virtual world. Not right now, but soon--maybe in another few years. The COVID-19 pandemic has changed this expectation, however. It forced everything into going virtual. According to Mark, many remodelers have been pulled into virtual and Zoom selling, and those who embraced the process have seen many good returns.
“There are a lot of benefits,” says Mark. “And one of the benefits is the number of leads that you can do in a particular month. Based on my analysis, you can literally double the number of sales that you’re able to do, if--in fact--you can become really proficient at it.” He shares some handy tips to help you make more effective at going virtual:
1. Having an established sales process is even more crucial when going virtual.
2. In a virtual interaction, aesthetics should be taken into account because of certain limitations.
3. Company presentation should be focused on more. Make sure you’re using the right videos, portfolio, and graphics to tell your company’s story.
4. Keep your visuals consistent.
5. Set the right pace and cadence in a virtual interaction.
6. Practice how you set the agenda.
Once you embrace going virtual and become better at it, adapting to the current situation and taking your business to the next level is more worry-free.
Part 2. Interview with Dave Smith, Founder of Smithouse Construction
In the second part of our podcast, Mark interviews Dave Smith, founder of Smithouse Construction, a design build firm near the Baltimore area. Dave has made virtual meetings and Zoom selling an integral part of his business process. “We started dabbling with Google Hangouts, and just started having some remote meetings internally…and virtual meetings with clients,” says Dave.
He eventually settled on using Zoom as his platform for virtual meetings and sales. “It’s been a game-changer in terms of how quickly we can respond to leads that are coming in…We’re having more leads than we’ve had before.” Tune in as Mark and Dave talk more on how you can seamlessly--and effectively--integrate virtual and Zoom selling into your business.
