

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Mar 6, 2020 • 4min
Friday Fundamentals: Ep 66: The 3 Qualities of a Modern Leader
On this episode of Friday Fundamentals, we chat with Stephanie Blair on the 3 qualities of a modern leader.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Mar 3, 2020 • 40min
99. Overcoming Imposter Syndrome and Flourishing at Work w/ Stephanie Blair
This week on the Sales Hacker podcast, we speak with Stephanie Blair, Founder and CEO of Know and Flourish. Stephanie founded her executive coaching and consultancy company focused on grooming and growing innovative talent within sales centric and growth focused teams. as an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and before that, the New York Daily News.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 28, 2020 • 7min
Friday Fundamentals: Ep 65: Why Product-Led Growth is Sales Supportive
On this episode of Friday Fundamentals, we talk about why product-led growth is not actually anti-sales, and how you can start moving your strategy in this direction.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 25, 2020 • 46min
98. Focus on Product-Led Growth w/ Blake Bartlett
This week on the Sales Hacker podcast, we speak with Blake Bartlett, Partner at OpenView. Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. He's been a VC since 2007, and prior to OpenView was at Battery Ventures, where he invested in companies like Glassdoor, Wayfair, and Optimizely. What You’ll Learn Product-led growth means focusing on the end-user VCs differentiate by recognizing that they’re basically auditioning for the board A key mistake of startups is a lack of focus VPs of sales/marketing need to be flexible and willing to reinvent themselves The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 21, 2020 • 4min
Friday Fundamentals: Ep 64: How AI Impacts The Future of Work
On this episode of Friday Fundamentals, we talk about how Artificial Intelligence can do the heavy lifting with our quantitative, analytical, and repetitive work so that we can be more creative in our day-to-day operations.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 18, 2020 • 42min
97. How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez
This week on the Sales Hacker podcast, we speak with Tameka Vasquez, AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. She’s also a professor of Marketing Management at St. John’s University, and a public speaker who’s participated in conferences and thought leadership events all over the world. She was the 2018 recipient of the Innovators and Disruptors Award sponsored by New York On Tech and NBCUniversal, and she was the 2019 nominee for the Rising Star Award for Women in AI sponsored by VentureBeat. Today we have a big picture discussion on how trends (digitization, the internet, technology, etc.) are intersecting in terms of disrupting the overall economy globally.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 14, 2020 • 8min
Friday Fundamentals: Ep 63: The Best Way To Run an Interview
On this episode of Friday Fundamentals, we're talking about the strategic questions to ask that will focus on your candidate's values - not just their skills.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 11, 2020 • 52min
96. The 4 Levers of Sales Velocity w/ Pete Crosby
This week on the Sales Hacker podcast, we speak with Pete Crosby, Chief Revenue Officer at Ometria. Prior to Ometria, Pete has been growing SaaS revenue teams for almost 20 years. He’s run revenues at the Viadeo from Series A to IPO, and most recently took Triptease from $2 million to $10 million in a successful Series B in just 18 months. He's one of the three founding members of the London Revenue Collective. Today we’re talking about the management track, employee motivation, and the levers of sales velocity. What You’ll Learn Why not every top-performing SDR is cut out for management — & who is 2 Frameworks for motivating your employees The 4 levers of sales velocity & why this number baffles the board Book recommendations & shoutouts galore The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 7, 2020 • 7min
Friday Fundamentals: Ep 62: The Difference Between Strategy and Execution
On this episode of Friday Fundamentals, we give you some practical and actionable steps that you can take to translate your strategy into a successful outcome.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Feb 4, 2020 • 44min
95. How to Nail Your 1-on-1s w/ Matt Cameron
This week on the Sales Hacker podcast, we speak with Matt Cameron, Founder and Managing Partner of SaaSy Sales Management. Matt is a New Zealander by birth, an Australian by accent, and adopted American. He's worked at Salesforce and Yammer, acquired by Microsoft, before founding SaaSy. SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. What You’ll Learn Getting your one on ones right by asking these 5 questions Lessons Matt learned from kickboxing that apply to business Founders should move to the region where they want to expand into Advice about goal-setting for people who are new in their career journey The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.


