

Wealthy and Well-Known Podcast
Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
Episodes
Mentioned books

Sep 29, 2023 • 16min
Use Your Existing Customer Base to Double Your Business | Nikki Nash Episode Recap
The interview with Nikki Nash was truly insightful, as she provided fantastic tips for doubling your business in 12-18 months, including 5 Must-Haves for 7-Figure business owners, so be sure to go back and check out our interview with Nikki. In this special recap episode, AJ takes us through three key concepts to take full advantage of your existing clients. To find out how you can grow your business by selling new programs and services to existing clients, focusing on retaining your current clients, and generating referrals from your existing client base, be sure to start listening now!

Sep 26, 2023 • 44min
Rethink Your Business Development Strategy to Grow Sales with Nikki Nash
If you are looking to grow your business, you do not want to miss this episode! Today, we dive into how you can double your business in the next 12-18 months, and we are excited to have Nikki Nash on the podcast. Nikki is the Hay House bestselling author of her new book Market Your Genius, and she's also the host of a top-rated podcast bearing the same name as her book, a renowned expert in crafting marketing strategies with a unique focus on empowering fast-growing coaching and online companies, and has a real specialty in helping drive sustainable growth. Today, we dive into the key things you should be doing to take advantage of your current and past clients, tips on having conversations early with your clients regarding their long-term retention trajectory, and unleashing the power of client referrals. Nikki then shares the 5 Top Must-Haves that 7-figure business owners must do to double their business. This episode is a golden opportunity if you're serious about expanding your business, so hit that play button now!

Sep 22, 2023 • 43min
7 Tips for Winning a Lawsuit
After an incredibly insightful conversation with Rebecca Zung about maintaining your integrity and finding practical resolutions while disengaging from a covert, overt, or malignant narcissist, we're excited to bring you this special recap episode. Today, we'll be discussing how you can position yourself for success in a lawsuit by following Rory's 7 Tips for Winning a Lawsuit. These insights have been distilled from the personal experiences and legal challenges that both Rory and AJ have encountered over the years. Tune in to uncover these valuable takeaways and ensure you're well-prepared for potential legal challenges.

Sep 19, 2023 • 46min
How to Negotiate with Narcissists with Rebecca Zung
Rebecca Zung, negotiation expert specializing in negotiating with a narcissist, shares insights on navigating tricky dynamics with narcissists. She discusses the definition of narcissism, their desire for control, and effective strategies for negotiating with them while maintaining your integrity.

Sep 15, 2023 • 18min
3 Tips to Help You Uplevel Your Instagram Game | Chelsea Peitz Episode Recap
Your most important content is the conversations you are having while engaging on your social media platform. Welcome to the recap episode of our conversation with Chelsea Peitz, all about how you can uplevel your Instagram game. Today, we share three tips you can implement to help build your brand by using Instagram as your social media platform. You'll hear about how knowing how the algorithm works can reward your efforts on Instagram, then we dive into tactical tips to optimize your findability, and finally, we go through insightful tips to create engaging short-form video content! To hear more about the 3 tips to uplevel your Instagram game, tune in now.

Sep 12, 2023 • 1h 1min
Be Better at Instagram — 5 Things You Can Do Today with Chelsea Peitz
Chelsea Peitz, a coach, author, speaker, and real estate veteran, discusses the importance of building an irresistible personal brand on social media. She demystifies the Instagram algorithm, dives into community engagement, and provides tips for optimizing your Instagram profile and bio. She also shares insightful tips for creating engaging short-form video content.

Sep 8, 2023 • 22min
What Questions to Ask to Help You Find Your Why
Resilience, grit, perseverance; why do some people have it, and others don't? What's the difference? Consider this a debrief, recap, and summary of the Influential Personal Brand Podcast episode with Bianca Olthoff! Tune in to hear 30 questions to help you find your 'why' and create success in your life. This episode is built on three key ideas; what purpose you feel called to in your life, what material things you want to have and what goals you want to achieve, and what kind of person you need to become to make your dreams into a reality. If you are clear on those three questions, you will develop more resilience, grit, and determination. Listening in, you're sure to be challenged and motivated to pave a new way forward rooted in the clarity of your 'why.' Thanks for listening!

Sep 5, 2023 • 32min
How Personal Brands can Develop More Grit and Perseverance with Bianca Olthoff
Bianca Olthoff believes that grit is not something we're born with but rather that it's something everyone can build. She is a best-selling author, lead pastor, and speaker promoting perseverance to audiences across the country. She joins us today to share her story of unlikely success, having overcome massive challenges to find purpose and passion in all her current roles. Bianca offers her definition of grit before providing listeners with a path toward becoming more resilient, based on her three easy-to-remember P's! Bianca and Rory offer biblical examples of building tenacity and reaping the rewards based on the life of Paul. We also touch on the incredible power of pausing and taking a pulse check to ensure that you are truly following your calling. Join us today for an amazingly rich and informative conversation with this inspiring guest!

Sep 1, 2023 • 10min
Do You Need an App? | Josh Hotsenpiller Episode Recap
Just because it's out there doesn't mean you need it! That is the essence of our conversation with Josh Hotsenpiller, and today on the Influential Personal Brand Podcast, we are recapping our discussion with the incredible founder and CEO of Juno. You'll hear all about our discussion and its main takeaways including the very important question you need to ask yourself when considering investing in the amazing selection of technology we have available to us today. For all this and more, tune in now!

Aug 29, 2023 • 42min
Leveraging Technology to Scale Your Business with Josh Hotsenpiller
Join us as we explore the world of AI and technology with Josh Hotsenpiller, founder and CEO of JUNO. Discover the benefits of using AI for community building and streamlining processes, and learn why embracing technology is crucial. We discuss the challenges of building custom apps and the value of listening to customers. Explore how AI can scale business operations and improve efficiency, and find out how you can leverage technology to nurture your community and scale your business!


