Wealthy and Well-Known Podcast
Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
Episodes
Mentioned books
Apr 7, 2026 • 53min
The Truth About PR No One Tells You (And Why It Matters More Than Ever) with Danielle Finck
Danielle Finck, a PR and communications expert who builds purpose-driven strategies, shares how reputation and relationships power modern publicity. She discusses earned media vs paid, AI’s influence, author visibility beyond book sales, choosing channels like podcasts or Substack, and practical steps for DIY PR and journalist outreach.
Mar 31, 2026 • 35min
Quit Now! If You Won't Invest in Your Dream…
A blunt wake-up call about commitment and purpose. Talks about normalizing discouragement and the brain’s survival wiring. Challenges listeners to choose forward motion over reverting to old habits. Explores reframing goals as character growth and distinguishing hobbies from true callings. Offers practical consistency tools and a metaphor for unconditional commitment.
Mar 24, 2026 • 48min
More Money, More Problems? How Entrepreneurs Prevent Burnout
They dig into why CEO life feels overwhelming and how growing complexity—money and people—adds new stress. The conversation covers shifting from doing everything to making executive decisions and carving out weekly thinking time. Practical routines like walking meetings, daily faith-based journaling, and strong movement and nutrition habits get attention. They also discuss structuring weeks to stop reacting and create space for strategy.
Mar 18, 2026 • 54min
YouTube in 2026: How Smart Business Owners Turn Content Into a Business Asset
Sean Cannell, YouTube strategist and author behind Think Media and YouTube Secrets, shares how savvy business owners treat YouTube as a long-term content library. Short sentences: why older videos keep working. Why long-form attention builds trust. How planning, titles, and thumbnails become leverage for lasting business value.
8 snips
Mar 10, 2026 • 52min
Follower Rich, Dollar Broke? The 4-Step Trust Funnel That Actually Converts
They argue why big followings often fail to become real revenue and expose the trust gap creators miss. A 1-1-1-1 trust framework is laid out to turn attention into paying conversations. Live trainings and human experiences are highlighted as higher-converting than evergreen funnels. Testimonials and case studies beat media clout for credibility. Practical tips on pricing, funnel mapping, and when to stop giving everything away are discussed.
6 snips
Mar 3, 2026 • 36min
Why You're Losing (It's Not a Strategy Problem)
They unpack the hidden belief patterns that quietly sabotage personal brands and businesses. They contrast amateurs and professionals, stressing fundamentals and relentless practice. They tackle imposter syndrome, comparison, and fear of investing in growth. They share tactical fixes for freezing on camera and a seven-day mindset reset to rewrite limiting narratives.
13 snips
Feb 24, 2026 • 53min
Reclaiming Your Health with NYT Bestselling Author Ben Azadi
Ben Azadi, founder of Keto Camp and NYT bestselling author on metabolic freedom, shares his journey from major weight loss to uncovering how symptoms signal deeper issues. He discusses inflammation, hormones, intermittent fasting, simple movement habits, reducing toxins, and reshaping self-image. Short, actionable conversations on reclaiming energy, clarity, and bodily design.
Feb 17, 2026 • 44min
From Rainmaker to Revenue Machine: How to Build a Sales Team That Wins Without You
Founders should not outsource sales early and must document the conversion process first. The conversation covers when to stop taking sales calls and how to phase in a team without becoming the bottleneck. They emphasize recording calls and using AI to extract repeatable scripts. Sales is framed as a company-wide mindset, with clear yes or no outcomes and step-by-step training for reliable revenue.
Feb 10, 2026 • 44min
Credibility vs. Virality: Why Trust Builds Businesses and Trends Don't
They argue that chasing viral trends is a poor substitute for building long-term trust. Topics include why attention is cheap while credibility endures, how copycat viral content fails to create authority, and the unglamorous fundamentals that actually grow brands. They also discuss offline reputation, vulnerability as a credibility booster, and the formula linking results, reach, and reputation.
Feb 3, 2026 • 52min
Faith, Focus, and the Power of Being Known: Lessons from a $1.5B Real Estate Leader - Dana Gentry
Dana Gentry, a real estate leader overseeing $1.5B in annual transactions and author focused on faith-driven leadership. She discusses building a powerful personal brand, hyper-local niching to dominate markets, investing in mentorship and routines, and how faith and intentional living shaped her comeback from anxiety and addiction.
