The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Sep 15, 2022 • 41min
Erik Lautier - Director at AlixPartners
Erik Lautier, a Director at AlixPartners, adds his page to the Marketing Playbook. Hear how to reduce friction for customers, leverage your personal experiences to build your career, think through options and establish a game plan, Erik's previous career as a professional actor and opera singer, and life in the South of France. Connect with Erik on LinkedIn and Facebook
Aug 25, 2022 • 40min
Karilyn Anderson - Group VP, Digital Marketing and CRM at SPARC Group
Karilyn Anderson, the Group Vice President, Digital Marketing and CRM at SPARC Group, adds her page to the Marketing Playbook. Hear how to create tactics to retain customers, why you should work for a company that's ambitious and innovative, how to leverage networking and tackle something new, how Karilyn switched from finance and accounting to marketing, and what she learned in the early days of Facebook. Connect with Karilyn on LinkedIn
Aug 11, 2022 • 43min
Max Branstetter - Founder and Podcast Producer at MaxPodcasting
Max Branstetter, the Founder and Podcast Producer at MaxPodcasting, adds his page to the Marketing Playbook. Hear how to take time to prepare and plan, cultivate relationships, explore interests and start creating content, Max's top podcasting tips, and his personal favorite episodes of the Wild Business Growth Podcast. Connect with Max at MaxPodcasting.com
Jul 28, 2022 • 45min
Scott Hilton - CEO of Wonder
Scott Hilton, the Chief Executive Officer of Wonder, adds his page to the Marketing Playbook. Hear how to capitalize on opportunities, aggressively seek out customer feedback, push yourself to take some reasonable risks, what it's like working with Marc Lore, and what he learned from his family clothing stores. Connect with Scott at Wonder.com and LinkedIn
Jul 7, 2022 • 38min
Kyle Widrick - Founder and CEO of Win Brands Group
Kyle Widrick, the Founder and Chief Executive Officer of Win Brands Group, adds his page to the Marketing Playbook. Hear how to plan for the future, establish a playbook up front, invest in people, the various jobs Kyle had as a teen, and what he learned from Chris Burch. Connect with Kyle at WinBG.com and social media @KyleWidrick
Jun 16, 2022 • 42min
Bill Adler - Co-Founder, CEO, and President of True Fit
Bill Adler, the Co-Founder, Chief Executive Officer, and President of True Fit, adds his page to the Marketing Playbook. Hear how to be clear about the problem you're trying to solve, stay disciplined and focused on your core product and competency, measure your ROI in a clear and concise manner, what Bill learned working at Timberland, and his advice for early-stage entrepreneurs. Connect with Bill at TrueFit.com
Jun 2, 2022 • 42min
William Harris - Founder and CEO of Elumynt
William Harris, the Founder and Chief Executive Officer of Elumynt, adds his page to the Marketing Playbook. Hear how to maintain a reasonable work-life balance, identify key metrics and measures, make time for compelling content, William's thoughts on TikTok advertising, and his previous career as a nurse. Connect with William on LinkedIn @WMHarris and Twitter @WMHarris101
May 19, 2022 • 41min
Alan Kraft - Founder and Chief Revenue Officer of Media Horizons
Alan Kraft, the Founder and Chief Revenue Officer of Media Horizons, adds his page to the Marketing Playbook. Hear how to be flexible and evolve, disconnect from your business, test new marketing channels, how Alan started Media Horizons in 1988, and his trips to 9 Super Bowls. Connect with Alan on LinkedIn
Apr 28, 2022 • 40min
Rob Smith - CEO and Founder of The Phluid Project
Rob Smith, the Chief Executive Officer and Founder of The Phluid Project, adds his page to the Marketing Playbook. Hear how to be thoughtful about the role you're looking for, get ahead of change, continue to evolve, how retailers should market to Gen Z, and what Rob learned during his sabbatical. Connect with Rob at ThePhluidProject.com, Instagram @RobGarrettSmith, and LinkedIn
Apr 14, 2022 • 39min
Cindy Marshall - Founder and CEO of SHINE Strategy
Cindy Marshall, the Founder and Chief Executive Officer of SHINE Strategy, adds her page to the Marketing Playbook. Hear how to block out some thinking time, leverage your business superpower, stay current, what Cindy learned about customer service in her first job, and the powerful story behind her new book. Connect with Cindy on LinkedIn and Shine-Strategy.com
