The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Oct 5, 2023 • 36min
Maryssa Miller - Chief Product Officer of Mint House
Maryssa Miller, the Chief Product Officer of Mint House, adds her page to the Marketing Playbook. Hear why your skills are more important than the vertical you're in, whether to get a graduate degree, how to understand what goes into the other side's decisions, why Maryssa has always enjoyed reading and learning, and the story of her entrepreneur mother and rocket scientist father. Connect with Maryssa on LinkedIn
Sep 21, 2023 • 31min
Gary Vaynerchuk - Chairman of VaynerX
Gary Vaynerchuk, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia, and Serial Entrepreneur, adds his page to the Marketing Playbook. Hear how to focus on what's good, be accountable for the things you do and don't do, learn valuable lessons from your experiences, Gary's journey towards buying the New York Jets, and the lessons he learned from an early age thanks to selling trading cards and growing his family wine business. Connect with Gary on social media @GaryVee
Sep 7, 2023 • 43min
Jenna Posner - Chief Digital Officer of Solo Brands
Jenna Posner, the Chief Digital Officer of Solo Brands, adds her page to the Marketing Playbook. Hear how to advocate for yourself, invest in brand awareness, understand how buyers and sellers make their decisions, Jenna's thoughts on AI (artificial intelligence) in retail, and her professional rugby career. Connect with Jenna on LinkedIn
Aug 10, 2023 • 32min
Chad Stark - CEO of STARK
Chad Stark, the Chief Executive Officer of STARK, Co-Founder of Ashley Stark Home, and President of The House of Scalamandré, adds his page to the Marketing Playbook. Hear how to lead with authenticity and empathy, learn from your mistakes and failures, create a business roadmap, Chad's approach to running his 3rd-generation family business, and what he learned from DJing in college. Connect with Chad on LinkedIn
Jul 27, 2023 • 43min
Bill Bass - CMO of FULLBEAUTY Brands
Bill Bass, the Chief Marketing Officer of FULLBEAUTY Brands, adds his page to the Marketing Playbook. Hear the use cases for generative AI, how to avoid the shiny objects and stay focused on what really matters, create your cabinet of trusted peers, Bill's lessons from the early days of the Internet, and stories from his time as an Army pilot and paratrooper. Connect with Bill on LinkedIn
Jul 13, 2023 • 39min
Vanessa Cartwright - CEO (NA) of Astound Commerce
Vanessa Cartwright, the Chief Executive Officer (North America) of Astound Commerce, adds her page to the Marketing Playbook. Hear why you shouldn't hide behind email, how to be clear about your goals, hire for work ethic, empathy, and compassion, how to deal with tough clients, and Vanessa's approach to a left brain-right brain skill set. Connect with Vanessa on LinkedIn
Jun 15, 2023 • 39min
Carlos Dunlap-Beard - VP, Business Development & Loyalty Strategy at ebbo
Carlos Dunlap-Beard, the VP, Business Development & Loyalty Strategy at ebbo, adds his page to the Marketing Playbook. Hear how to be prepared, ask your customers what they want, make sure someone owns your loyalty program, the brands with the best loyalty programs, and how Carlos became a Maker's Mark Ambassador. Connect with Carlos on LinkedIn and Twitter @CarlosDunlap
Jun 1, 2023 • 37min
Ken Pilot - Retail Tech Executive, Founder, Advisor, and Investor
Ken Pilot, the Retail Tech Executive, Founder, Advisor, and Investor, adds his page to the Marketing Playbook. Hear how to create your own opportunities, leverage wholesale, create your investment thesis, Ken's take on the retail climate today, and his hilarious childhood take on the Rorschach test. Connect with Ken on LinkedIn
May 18, 2023 • 35min
Amy Carr - Chief Marketing and Digital Officer of ThirdLove
Amy Carr, the Chief Marketing and Digital Officer of ThirdLove, adds her page to the Marketing Playbook. Hear why you should have regular conversations with noncompetitive companies, get back to the office and interact with colleagues, incorporate direct mail into your media mix, what Amy learned growing up on a dairy farm, and her lessons on marketing and loyalty from Gap, Sephora, and more. Connect with Amy on Instagram @AmyRGCarr and LinkedIn
May 4, 2023 • 34min
Michael Relich - Co-CEO of PacSun
Michael Relich, the Co-Chief Executive Officer of PacSun, adds his page to the Marketing Playbook. Hear how to prioritize profitable projects, fail fast, question what you're doing, stories from the early days of eCommerce, and Michael's motorcycle collection. Connect with Michael on LinkedIn
