The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Aug 22, 2024 • 36min
Jason Nyhus - President and GM of Shopware
Jason Nyhus, the President and General Manager of Shopware, adds his page to the Marketing Playbook. Hear how to find the white space opportunity, why you should care deeply about what your customers care about, how to find a job that fits your personality, Jason's passions for sports and marketing, and the role the Mall of America played in his career. Connect with Jason on LinkedIn
Aug 8, 2024 • 39min
Grace Fooden Correy - Beauty and Fashion Brand Executive
Grace Fooden Correy, the Beauty and Fashion Brand Executive, adds her page to the Marketing Playbook. Hear why titles do not always matter, how to understand the numbers and metrics that drive the business, why you shouldn't be afraid to start your own business, what Grace learned from fellow founders across her career, and what she loves about mentoring. Connect with Grace on LinkedIn and on Instagram @ThisIsAgingWithGrace
Jul 24, 2024 • 41min
David Wish - Founder of Inspired Digital and the Commerce Syndicate
David Wish, the Founder of Inspired Digital and the Commerce Syndicate, adds his page to the Marketing Playbook. Hear how to have tough conversations with clients, think across channels, build and maintain a network, what David learned switching from the agency side to the brand side, and his best career advice. Connect with David on LinkedIn and at GetInspired.Digital and CommerceSyndicate.com
Jul 11, 2024 • 38min
Djalal Lougouev - Co-Founder and CSO of Ometria
Djalal Lougouev, the Co-Founder and Chief Strategy Officer of Ometria, adds his page to the Marketing Playbook. Hear how to understand your customers, how to find and retain top talent, why you need to demonstrate a new tool's ROI (Return on Investment), the different cultures Djalal experienced growing up, and how he found inspiration in an infamous video game. Connect with Djalal on LinkedIn
Jun 27, 2024 • 22min
Episode 100 Special
Welcome to the Episode 100 Special of The Marketing Playbook with Mark Friedman! Thank you for making this podcast possible. In this special episode, you'll hear the 3 most common themes from the game-winning plays in each of the first 100 episodes - with highlights from special guests: how to network effectively, how to pivot throughout your career, and how to understand the metrics. Subscribe to The Marketing Playbook with Mark Friedman on your favorite podcast platform, and connect with Mark on LinkedIn
Jun 13, 2024 • 39min
Michelle Wahler - Co-Founder of Beyond Yoga
Michelle Wahler, the Co-Founder and Former Chief Executive Officer of Beyond Yoga, adds her page to the Marketing Playbook. Hear why it's all about the product, how to slow down, when to ask for help, why she ended up selling the company to Levi Strauss & Co., and how to become business partners with your significant other. Connect with Michelle on LinkedIn
May 30, 2024 • 38min
Michelle Cutter - VP of eCommerce at REI
Michelle Cutter, the Vice President of eCommerce at REI, adds her page to the Marketing Playbook. Hear how to know your customer, why you should consider working for founder-led brands, how to take a step back to move forward, what Michelle learned from Kate Spade and Tory Burch, and lessons from her parents and that log cabin growing up. Connect with Michelle on LinkedIn
May 16, 2024 • 34min
Viveka von Rosen - Founder of Beyond the Dream Board
Viveka von Rosen, the Founder of Beyond the Dream Board, adds her page to the Marketing Playbook. Hear how to do what you were put on this earth to do, confront your fears, pivot your career, embrace the liminal zone, and her hobbies of hang gliding and scuba diving. Connect with Viveka on LinkedIn
May 2, 2024 • 42min
Doug Weich and Shirley Gao - Retail AI Council
Doug Weich, the Founder and CEO of Sophelle and Connecter for the Retail AI Council, and Shirley Gao, the Chief Digital and Information Officer of PacSun and member of the Executive Leadership Committee of the Retail AI Council, add their page to the Marketing Playbook. Hear how to embrace AI (Artificial Intelligence), follow your passions, watch out for shiny object syndrome, Doug's family ties to BJ's Wholesale Club, and Shirley's favorite use cases for AI. Connect with Doug and Shirley on LinkedIn and at RetailAiCouncil.com
Apr 18, 2024 • 39min
Nadina Guglielmetti - Chief Customer Officer of The Vitamin Shoppe
Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through the clutter in an election year, how Nadina's international background has helped throughout her career, and what she learned from creating a relationship advice app. Connect with Nadina on LinkedIn
