Life Coach Business Building School with Debbie Shadid

Debbie Shadid, Business Growth Coach for Life Coaches
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Apr 2, 2026 • 12min

EP 330 - How Workshops Get You Coaching Clients - Part 4/5 Marketing Series

What if instead of trying to convince someone to hire you… you could simply show them what you do?In Part 4 of this 5-part free marketing series, I’m breaking down one of the most powerful (and underused) ways to grow your coaching business: workshops and speaking.Because when people experience you, everything changes.If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.In this episode, I’ll show you how to use workshops and speaking to build trust faster, connect with more people, and turn those connections into clients.You’ll walk away knowing:• why workshops and speaking are one of the fastest ways to build trust and get clients• how to use simple trainings (even with just a few people) to grow your business• how to showcase your expertise without feeling like you’re “selling”• why this is one of the most efficient ways to connect with multiple potential clients at onceWorkshops are not about being perfect.They’re about creating a space where people can experience you and your work.Because when someone spends time learning from you, they stop wondering if you can help them and start thinking about how they can work with you.This series is designed to simplify your marketing and help you focus on what actually works so you can build a business that feels aligned and sustainable.Over the past two decades:Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.When you consistently put yourself in front of people and teach what you know, your confidence grows, your authority builds, and your results begin to compound.Follow along for the final episode, and tell me in the comments what’s been most helpful so far.Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Life Coach Business Building School Podcast:https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Private podcast series: https://coaching.debbieshadid.com/privateLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Apr 1, 2026 • 12min

EP 329 - If Social Media Feels Like a Full-Time Job… Do This Instead - Part 3/5 Marketing Series

If social media feels like a full-time job… you’re not alone and you might just be using it the wrong way.In Part 3 of this 5-part free marketing series, I’m breaking down how to simplify social media so it actually works for your coaching business without overwhelm, burnout, or feeling like you have to constantly perform.If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.In this episode, we’re reframing what social media is really for.Not for going viral.Not for chasing likes.But for visibility and connection.You’ll walk away knowing:• what social media is actually meant to do in your coaching business• how to show up consistently without overcomplicating your content• why your message matters more than your posts being perfect• how to use social media to build trust and attract the right clientsSocial media is not about performing.It’s about being seen and building relationships over time.Because when you simplify your message and show up consistently, the right people start to find you and connect with what you’re saying.This series is designed to help you strip away what isn’t working and focus on simple strategies that actually grow your business.Over the past two decades:Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.When you commit to simple, consistent action, your confidence builds, your visibility increases, and your results begin to compound.Follow along for the rest of the series, and tell me in the comments what’s landing for you so far.Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Life Coach Business Building School Podcast:https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Private podcast series: https://coaching.debbieshadid.com/private Let’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 31, 2026 • 12min

EP 328 - Email Marketing Basics for Coaches - Part 2/5 Marketing Series

If social media feels like a lot… this might be a simpler way to grow your business.In Part 2 of this 5-part free marketing series, I’m breaking down why email marketing is one of the most important (and most misunderstood) tools in your coaching business.Because so many coaches think email is just a newsletter… or something they’ll “get to later.”But the truth is, email is where real relationships are built and where clients actually decide to work with you.If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women build simple, profitable coaching businesses without relying on tech overwhelm, paid ads, or complicated funnels.In this episode, I’ll help you see email differently.Not as something technical or overwhelming…But as a simple, powerful way to stay connected and grow your business.You’ll walk away knowing:• why email is more powerful than social media for building trust and getting clients• how to use email as a relationship-building tool (not just a newsletter)• how to follow up in a way that feels natural and actually converts• what most coaches are missing when it comes to nurturing and inviting people to work with themEmail is not about sending more.It’s about staying connected in a more meaningful way.Because when someone gives you their email, they’re choosing to hear from you and when you show up consistently, your business becomes much more predictable.This series is designed to simplify your marketing and show you what actually works, so you can stop overcomplicating your business and start seeing real results.Over the past two decades:Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.When you commit to simple strategies like this, your confidence grows, your audience trusts you, and your results begin to compound.Follow along for the rest of the series, and tell me in the comments what’s landing for you so far.Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Life Coach Business Building School Podcast:https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Private podcast series: https://coaching.debbieshadid.com/privateLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 30, 2026 • 11min

EP 327 - The Simplest Way to Get Coaching Clients - Part 1/5 Marketing Series

What if the fastest way to get your next coaching client required zero tech, zero ads, and zero complicated strategy?This episode kicks off a 5-part series where I’m breaking down the exact free marketing strategies I teach inside my framework, because too many coaches are stuck thinking they need more tools, more content, or more complexity to grow.You don’t.If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, and build profitable, boutique-style businesses doing work they love.In this first episode, we’re starting with one of the most overlooked (and most powerful) strategies: networking.Not the formal, awkward kind.The kind you’re already doing every single day.You’ll walk away knowing:• what networking actually is (and what it is NOT)• how to get coaching clients without ads, funnels, or complicated systems• how to turn everyday conversations into real business opportunities• why this is the fastest way to start building momentum in your coaching businessThis series is designed to simplify everything.Because when you strip away the noise and focus on what actually works, your business becomes easier to grow and a lot more sustainable.Over the past two decades:Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.When you commit to simple, consistent actions like this, your network expands, your confidence grows, and your results begin to compound.Follow along for the rest of the series, and tell me in the comments what’s landing for you so far.Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Life Coach Business Building School Podcast:https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Private podcast series: https://coaching.debbieshadid.com/privateLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 25, 2026 • 12min

EP 326 - 10 Things I Quit Doing in 2026 (That Changed My Business)

If you want to grow your coaching business in 2026, it may not come from doing more. It may come from quitting the habits that are quietly holding you back.If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach, and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.In this episode, I walk you through the exact habits I quit that changed everything in my business so you can start identifying what’s keeping your coaching business stuck and finally begin building real momentum.You’ll walk away knowing:• the habits that are keeping your coaching business stuck without you realizing it• how to grow a coaching business in 2026 by doing less of what isn’t working• what to stop doing if you want to get coaching clients more consistently• how to create a business that feels aligned, sustainable, and actually growsThis isn’t about doing more.It’s about letting go of what no longer serves you so you can make space for what actually works.Over the past two decades:Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.When you commit to the process and give your business the structure it deserves, the results begin to compound and success becomes inevitable.If you need guidance I’m here for you. I’ll tell you what to do and then show you how to do it as you follow my proven, simple step-by-step process.Apply to Work with Debbie Shadid: https://debbieshadid.com/applyDebbie’s Free Business Blueprint Call:https://www.debbieshadid.com/scheduleLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 23, 2026 • 19min

EP 325 - Watch This If You Want to Build a Boutique Coaching Business After 50

Build a boutique coaching business after 50 with a clear roadmap, real structure, and a plan to get coaching clients in a way that truly fits your life.If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach, and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.In this episode, I walk you through how to build a boutique coaching business after 50 step by step so you can begin creating real momentum and finally understand how to get coaching clients, even if you are over 50, in a way that feels natural and sustainable.You’ll walk away knowing: • how to build a boutique coaching business with structure and clarity • the coaching business roadmap that leads to long-term success • how to get coaching clients after 50 through simple, repeatable actions • how to create a business that supports your schedule, your lifestyle, and your goalsThis isn’t about building a huge, overwhelming business.It’s about building the right business. One that you actually enjoy showing up for and that grows with you over time.Over the past two decades:Helped thousands of women start and grow profitable boutique-style coaching businesses with integrity and clarity.When you commit to the process and give your business the structure it deserves, the results begin to compound and success becomes inevitable. If you need guidance I’m here for you. I’ll tell you what to do and then show you how to do it as you follow my proven, simple step-by-step process.Apply to Work with Debbie Shadid: https://debbieshadid.com/applyLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 18, 2026 • 17min

EP 324 - How To Build a Coaching Brand That Makes You Look Like a Pro in 2026

You only have a split second to make a first impression.When someone lands on your Instagram, your website, or your Zoom screen, they instantly decide whether you look like a professional coach or someone who’s just getting started.Debbie Shadid has helped over 10,000 women build profitable businesses, and one of the biggest shifts she sees happens when a coach finally creates a brand she truly loves.Her confidence goes up.People take her seriously.And her coaching business finally starts to feel real.In this episode, Debbie breaks down exactly what branding really means for coaches over 50 and how to create a brand that builds confidence, authority, and trust.In this episode you’ll learn: • Why branding goes much deeper than logos, fonts, and colors • How a professional brand can boost your confidence before you feel ready • What “business curb appeal” means and why it matters • The vision board exercise that helps you discover your perfect brand colors • Simple ways to elevate your Zoom presence, headshots, social media, and email signature • Why building your brand around your name is almost always the right move • How to start showing up as the brand of your business immediatelyYou don’t need to be fancy.You just need to be consistent.Once you build a brand that truly reflects who you are, you’ll never want to change it.Start building a coaching business you’re proud of:https://www.debbieshadid.com/scheduleLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 16, 2026 • 1h 9min

EP 323 - How Women Over 50 Can Build Their Coaching Brand in 2026

Many coaches think branding means choosing a logo, colors, and fonts.But your brand is much deeper than that.If you don’t know who I am, I’m Debbie Shadid. I’ve helped over 10,000 women build profitable coaching businesses, and one of the most important foundations of that success is building a strong personal brand.In this episode, I break down what branding really means for coaches and how to create a brand that attracts clients, builds trust, and separates you from everyone else online.Your brand is not just how things look. It is how people experience you, how they describe you when you are not in the room, and why they choose to trust you over someone else.If you want to build a coaching business that stands out in a crowded market, this training will help you design your brand intentionally instead of guessing your way through it. Here’s what you’ll learn in this episode:• Why your brand is NOT your logo (and what it actually is)• The four pillars of a powerful coaching brand• How to design your reputation on purpose• Why your story and perspective are your biggest competitive advantage• How to choose visuals, colors, and style that align with your future successful self• The role of messaging and why most coaches struggle to explain what they do• How a strong brand builds trust before anyone even books a callYour brand is the only thing in your business that cannot be copied.When you get clear on who you are, what you stand for, and how you show up, marketing becomes easier and clients start to recognize you as the expert in your niche.Ready to build a coaching brand that attracts the right clients?Start with my free Business Assessment:https://www.debbieshadid.com/scheduleTired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.Spots are limited and enrollment closes soon.Let’s connect → DebbieShadid.com/scheduleLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 11, 2026 • 17min

EP 322 - How to choose your coaching niche in 2026

Some coaches spend two or three years still 'working on their niche.' If that sounds familiar, this episode will change everything. Here's How to choose your coaching nicheI've helped over 10,000 coaches build profitable businesses, and the number one thing that unlocks everything? A niche rooted in your own story.In this episode, I'm sharing what nobody told you about choosing a coaching niche and why for women over 50, it is actually easier than you think. Here's what I cover:What's really keeping you stuck on your niche (it's not what you think)Why niching down actually gives you more freedom, not lessThree real client examples that show exactly how to find a niche rooted in your lived experienceThe "fluffy niche" trap that kills urgency and costs you clientsThree questions to ask yourself before committing to any nicheWhy women over 50 have a unique advantage when it comes to picking the right nicheYour niche should not be a guess. It is rooted in your story, and once you find it, everything in your business gets easier.Ready to find your niche and start building? Start with my free Business Assessment at https://www.debbieshadid.com/scheduleLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 
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Mar 9, 2026 • 50min

EP 321 - The Ultimate Plan to Build an Online Coaching Business 2026 (Step-By-Step Roadmap)

If you’re building an online coaching business in 2026, you need more than random strategies - you need a clear plan. In this episode, Debbie Shadid walks through the complete online coaching business plan for 2026, including the exact steps coaches need to follow to build a profitable and sustainable business.Instead of piecing together advice from different experts, this training explains the full roadmap for starting and growing an online coaching business, in the correct order so each step builds on the next. Debbie shares the 12 key elements of a successful coaching business, including choosing the right niche, developing authentic branding, clarifying your message, designing a coaching offer, pricing your services, building your email list, and marketing your coaching business effectively.If you’re feeling stuck, overwhelmed, or unsure what to focus on next, this episode will help you identify the gaps and create a clear plan to move forward.In this episode, you'll learn:- How to create an online coaching business plan for 2026- The first step every successful coaching business starts with- Why many coaching businesses struggle to get clients- How to design a profitable coaching offer- The marketing strategy that works for new coaches- How to grow your coaching business without paid ads- The full roadmap to building a profitable coaching businessWhether you’re just starting your coaching business or trying to grow the one you already have, this episode will help you build a clear strategy for 2026.Ready to build your coaching business the right way? Book a Business Growth Conversation with Debbie: https://debbieshadid.com/apply If this training was helpful, share it with a coach who needs to hear it. And don't forget to subscribe so you never miss a new episode.Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.Spots are limited and enrollment closes soon.Let’s connect → DebbieShadid.com/scheduleLet’s connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 

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