StreamTime Sports

On this episode of the SportsPro StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by the UFC’s vice president of marketing and digital marketing, Kristen Banks. She shares her insights on the challenges and best practices when it comes to customer acquisition. Talking points: How to build a marketing strategy for your OTT platform? - (4:50) What’s more important – first or third party data? – (10:47) How has the conversion funnel evolved in customer acquisition? - (20:46) What are the most important metrics? - (32:47) How important is the price point in marketing? – (45:35)

StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Robbie Lyle, the founder and CEO of both AFTV and Global Fan Network. Lyle shares the story of AFTV’s rise, the role of user generated content on YouTube and social media, as well as the changing landscape in media consumption.  Talking points: Who are AFTV? – (3:07) When did Robbie know AFTV would be a success? – (12:40) What advantage does AFTV have on traditional broadcasters? - (27:33) How AFTV can benefit brands and advertisers? - (34:36) How should sports properties engage with fans? - (43:00) Why is sports consumption leaning towards non-live content? - (48:00)

For this edition of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Sanjog Gupta, head of sports, Disney Star. Gupta provides an in-depth look into the evolving Indian marketplace and the incredible growth of the IPL. What is the scale of the Indian sports industry? - (4:50) How has the Indian marketplace evolved over the last decade? - (18:44) How do regional sports networks in India compare to the US? - (26:48) How Disney Star scaled its subscriber base and tech capabilities? - (30:40) How does the IPL impact the broader Disney Star strategy? (37:42) What were the considerations around decisions such as not pursuing the IPL digital rights and the strategic role of free-to-air? (45:06) What are the opportunities for international sports properties looking to enter India? - (56:50)

Alan Wolk, industry analyst credited with coining the term FAST, gives a fast-paced primer on free ad-supported streaming channels. He defines FAST vs on-demand, explains how advertising and the FAST flywheel work, and explores why sports and niche content are especially well suited to this model. He also covers distribution gatekeepers, measurement headaches, and how FAST is evolving toward higher-quality, ad-supported TV-scale offerings.

On this episode of the StreamTime Podcast the BBC's longstanding director of sports, Barbara Slater, gives insights into how the free to air broadcaster is approaching the changing sports media landscape. Talking points: • How can the BBC compete with pay-TV's media rights budgets? • What role does the BBC play amplifying pivotal sporting moments as a media aggregator?  • Why the BBC's role as a free to air broadcaster is as important as ever?

On this this episode of the StreamTime Podcast co-host Nick Meacham and Chris Stone break down the latest new stories and developments coming from the sports broadcast industry. Talking points: • Fifa threatens a European blackout of the Women’s World Cup - (4:55) • Sky Sports, the EFL, and the UK 3pm blackout - (10:37) • ESPN’s direct-to-consumer announcement - (19:11) • Amazon’s new ecommerce streaming technology - (25:39) • DAZN and DraftKings launch FAST Channels - (28:26) • Barstool grabs exclusive streaming deal with the Korn Ferry Tour - (36:09) • Buzzer moves to B2B - (40:37) • Sky Deutschland, YouTube, and Formula One free-to-air streaming - (43:34)

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by David Guinan,  chief digital officer at the Cowboy Channel. Guinan outlines how the platform  reached more than 100,000 paying subscribers within four years, as well as the growing pains of an emerging media business. • Viacom to Nigerian Insurgents, to the Cowboy Channel – (5:30) • Challenges of building a new platform and turning failure into success - (26:20) • How the Cowboy Channel competes with premium rights properties - (42:43) • Streaming is hard, no matter who you are – (54:19) • The challenges of migrating tech stacks - (57:33)

On this episode of the StreamTime Podcast, co-hosts Nick Meacham and Chris Stone share learnings from this year’s SportsPro Live, including  exclusive conversations with executives from newly promoted Wrexham AFC, Manchester United, the NFL, Premier League, and many more. Talking points:  • How sports has changed over the last ten years - (3:31)  • NEW ERA and growth of women in sports – (13:20)  • Insights from Wrexham AFC – (21:21)  • Which will be worth more in TEN years? NFL v Premier League - (31:15)  • The role of technology in sports today - (47 :11)  • Ten year predictions – (1:00:57)

On this week's episode of the StreamTime Podcast hosts Nick Meacham and Chris Stone are joined by Premier League Production's (PLP) managing director, Nick Morgan, to get a behind-the-scenes insight into how the world’s most popular soccer property is delivered to fans around the world. Talking points: • Intro - (2:01) • What is the relationship between the Premier League and PLP?  - (4:44) • How much goes into producing a Premier League match? - (7:42) • How does PLP compare to Olympic Broadcast Services(OBS)? - (10:30) • What does a matchday look like? - (18:44) • How to test innovation without disruption - (25:05) • What are the biggest concerns delivering a quality broadcast? - (30:48) • Rapid fire question: 9:16, 3pm blackout rule, Premier League DTC content (46:43)

On this week's episode of the StreamTime podcast hosts, Nick Meacham and Chris Stone, share some of their bold predictions for 2023 alongside guests Steve McCaskill and Marion Ranchet.  • Bengals heartbreak and Fight Club - (0:15) • SportsPro Ignition - (7:38) • 2023 Bold Predictions - (12:19) • Netflix will partner with DAZN - (16:56) • The UK 3pm black rule will end - (19:34) • We have reached subscription fatigue - (24:09) • Viaplay will supplant Eurosport across pan-Europe - (27:30) • The NBA will offer a streaming only package for bidders - (31:47) • Apple or Roku will create a Spotify moment in sports - (36:00) • Lean in experiences will fall short of expectation - (39:54)