

two & a half gamers
Lancaric.me
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
Episodes
Mentioned books

Feb 12, 2024 • 49min
Gamesforum Live Special w/ Adam & Gus: Rewarded play, AI in game development. Are UA managers lazy?
Guests Jakub Remia and Fe discuss topics such as rewarded play in gaming, the shift in the gaming industry towards gameplay and mechanics, genre limitations and game development challenges, AI in game development with Nightshade, AI development and swapping, and competing with a game with 15,000 levels.

Feb 5, 2024 • 1h 10min
Brawl Stars to the Moon? A monetization deepdive! GameMakers x 2.5 gamers crossover
Experienced game developer, Jakub Remia, discusses the performance and monetization of Brawl Stars including the Brawl Pass, hypercharges, and ad tech. They also explore game modes, user acquisition, recent spikes in revenue, and long-term outlooks. The podcast covers influencer growth, revenue trends, progression orientation, and the recent spike in Brawl Stars.

Jan 29, 2024 • 49min
PGC Live Special w/ John Wright: Hybrid casual is a stepping stone! Quality over quantity
This podcast discusses the importance of hybrid-casual games as a stepping stone in game development, the role of milestones and KPIs, the decreasing relevance of D1, and the value of learning from spending money. It also provides 3 tips on how to find Jesus, and highlights the different areas of expertise of the panelists.

Jan 22, 2024 • 1h 9min
3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
Guest: Jakub Remia - User Acquisition, Game Design, and Ad monetization professional.
Topics: Finding creative inspiration, incorporating mini games in ads, iterating on creative winners, challenges in ad monetization, optimizing ad revenue, event-driven ad placements, reviewing games on the radar.
Takeaways: Some games on the radar are experiencing steady growth and stable revenue, while others are declining.

Jan 19, 2024 • 57min
Special: Investing in Mobile Games w/ Ignacio Monereo. When to approach VC?
Ignacio Monereo, a partner at Boost Capital, shares his career journey from working at Google and Facebook to becoming a venture capitalist. He discusses the requirements and skills needed for a VC role, the due diligence process, deal flow strategies, and the challenges of closing deals and deploying capital. Nacho also emphasizes his preference for investing in mobile games and how gaming principles can be applied to other industries. The conversation covers pitching a game to a VC, considering bootstrapping, and factors VCs consider when funding a game.

Jan 18, 2024 • 22min
Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds
In this emergency episode, Matej, Felix, and Jakub discuss the recent Apple versus Epic legal battle and the implications for app developers. They explore Apple's new guidelines allowing in-app purchases to include links to external websites but with a 27% commission fee. The hosts delve into the challenges and potential workarounds for developers, including the scare screen and user experience issues. They also discuss the impact of the DMA regulation and the possibility of alternative app stores. The episode concludes with a call for creativity and innovative solutions in navigating Apple's policies.

Jan 15, 2024 • 1h 10min
Pocket Champs live review: Exceptional growth, Clever game design, Ads playbook w/Arthur Michel (94)
Guest Arthur Michel shares insights on Pocket Champs, discussing game design, core gameplay mechanics, progression systems, matchmaking, and key features. They also delve into improvements and challenges in progression systems, interstitial ads, rewarded placements, ad revenue, and experimenting with ad integration. The chapter explores visual styles, hyper casual mechanics in game ads, gate design, and building and growing a game.

Jan 12, 2024 • 55min
Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover
Joseph Kim, Matej Lancaric, and Summer Liu discuss the profitability of Monopoly Go, exploring the controversy and lack of a widely accepted definition. The conversation covers data analysis, marketing strategies, CPIs, and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.

Jan 8, 2024 • 1h 6min
Hybrid casual Tower War: The evolution of core gameplay, growth & creatives, admon excellense (#93)
Game industry expert Jakub Remia joins the panel to discuss the evolution of core gameplay in Tower War, monetization strategies and hidden features, different approaches to ad placements, experimentation with visual styles, and the analysis of game revenues and downloads in the mobile gaming industry.

Jan 1, 2024 • 55min
The Hunt for hybrid casual, Captain Hook of Creatives, Google Apocalypse (#92)
Guest Jakub Remia and the panelists discuss various topics in this gaming podcast, including the revolution in ad monetization by Google, the hunt for the biggest hybrid casual game, the best hook in advertising using the game Hero Wars as an example, a discussion on a TikTok meme and 'Kingdom Guard' game, merge games and lack of secrets, and frustration with a particular event and upcoming speaking engagements.


