

The Brand is Female
The Brand is Female
Hosted by Eva Hartling, The Brand is Female Podcast delves into the narratives of women entrepreneurs, leaders, and trailblazers redefining limits within their respective fields. Our featured guests unveil their unique business odysseys and personal encounters with each episode, igniting inspiration for fellow women as they navigate their journeys toward advancement and achievement. Presented by TD Women in Enterprise.
Episodes
Mentioned books

Sep 26, 2022 • 31min
Part 1: Supporting Sexual and Reproductive Health and Rights | Dr. Diane Francoeur, Dr. Ashley Waddington & Frederique Chabot
Today, we’re airing a special episode of The Brand is Female podcast as September 26th marks World Contraception Day.In part 1 of this episode, host Eva Hartling speaks with three experts regarding contraception, sexual education and unplanned pregnancies in Canada. You will hear from Dr. Diane Francoeur, Ob/Gyn and General Director at The Society of Obstetricians and Gynaecologists of Canada, Dr. Ashley Waddington, Family Planning Specialist and Assistant Professor of Ob/Gyn at Queen’s University, and Frederique Chabot, Director of Health Promotion at Action Canada for Sexual Health and Rights. In Canada, half of pregnancies are still reported as unplanned, and one woman out of six does not use contraception. Unplanned pregnancies can have a lasting impact on women’s lives, and here at TBIF, we support women being able to make a choice. ........This episode is brought to you by The Society of Obstetricians and Gynaecologists of Canada. Visit sexandu.ca and itsaplan.ca for information about sexual and reproductive health.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Sep 13, 2022 • 37min
Rachelle Demosthene | President and Owner, Le Pouvoir Des Fleurs | Carving Out a New Career Path Successfully
This week on the podcast, host Eva Hartling speaks with Rachelle Demosthene, President and Owner at Pouvoir Des Fleurs. Rachelle left a cushy corporate job to take over the reins of her favourite Montreal-based flower shop called “Le Pouvoir des Fleurs,” which translates into “Flowers’ Power.” A few years later, her business is thriving and she is now looking at expanding. We talk about how simple it can be to follow one’s dream of a new career path, but also how much hard work it actually requires to make a career transition successful.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Sep 6, 2022 • 33min
Margot Denommé | Children’s Book Author and Criminal Lawyer | Writing Stories to Reinforce Confidence
This week on the podcast, we talk about the impact negative self-image can have on our lives, especially where children, and young women are concerned. Host Eva Hartling speaks with Margot Denommé, a criminal lawyer with over 20 years of experience. During her time in court, she witnessed firsthand the devastating effects of poor choices made by young people with low self-esteem. As a mother of two girls, Margot was struck by the unrealistic and distorted images of “beauty” perpetuated by social media which inspired her to write children's stories that bolster confidence by teaching children to be strong, kind, inclusive, and unique. Margot now brings this content directly to schools and community groups throughout Canada and the US.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Aug 30, 2022 • 31min
Isabelle Ménard | Region Head, Quebec and Atlantic for Private Wealth Management, TD | Supporting Women in Investment Management
This week, on the podcast, host Eva Hartling speaks with Isabelle Menard, TD’s Region Head, Quebec and Atlantic for Private Wealth Management. We talk about women and financial literacy when it comes to building and managing wealth, as well as the reality of being a woman executive in the banking industry. Isabelle has built a successful career over the past two decades, at TD and other institutions, and her and her team are dedicated to always support women better when it comes to managing their investment. Isabelle is a champion for women within and outside her organization, including through her participation in the exclusive International Women's Forum. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Aug 23, 2022 • 42min
Catherine Choi | Founder, SoYoung | Believing in Our Own Worth and Overcoming Self-Limiting Beliefs
This week, on the podcast, host Eva Hartling speaks with Catherine Choi, Founder of SoYoung.In this episode, we talk about how lessons from our own personal growth journey can transpire into business, and the importance of believing in our own worth despite challenges.Over 20 years ago, Catherine Choi overcame a drug addiction. This experience is what propelled her to launch SoYoung, a thoughtfully-made lifestyle goods company with the mission to make personal wellness sustainable. After living many years believing she was not capable, with an overwhelming feeling of unworthiness, Catherine set out to prove to herself she could tap into her own potential and pursue a greater vision. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Aug 16, 2022 • 36min
Alicia Rose | Senior Manager, Strategy and Social Impact, TD | How to Integrate Values, Culture and Giving Back in Business
This week, on the podcast, host Eva Hartling speaks with Alicia Rose, Senior Manager in Strategy and Social Impact at TD. We talk about aligning purpose, passion and one’s life work, as well as the best way for business owners to integrate values, culture and giving back to their business activities. Alicia Rose calls herself an INtrapreneur. She has had a lifelong passion for social impact, working with organizations such as Business and Arts, Pathways to Education, and Harbourfront Centre. She spent over 15 years in the nonprofit sector before joining TD Bank Group in 2018. Today in her role as Senior Manager, Strategy and Social Impact, Global Corporate Citizenship, she oversees the TD United Way Employee Giving Campaign and the TD Ready Challenge which is a North American innovation fund providing $10M of grants to charitable organizations. She has served on boards such as Literature for Life, School for Social Entrepreneurs Ontario and currently sits on the board of Soulpepper Theatre Company and JAYU, an organization that tells human rights stories through the arts.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Aug 9, 2022 • 26min
Tiffani Young | Founder, Natural Butter Bar Cosmetics | Launching All-Natural Line of Hair Products and Soaps
This week, on the podcast, host Eva Hartling speaks with Tiffani Young, Founder of Natural Butter Bar Cosmetics. The brand was created from Tiffani’s own personal hair journey and out of a desire to help people learn how to use high quality natural ingredients in their self-care hair routine. What started as a homemade product soon turned into a thriving business. Today, Tiffani’s line has grown to include products for both hair and skin all made from ethically-sourced and fair trade ingredients. Tiffani is now partnered with Dalhousie University for the launch of an all-natural new line of hair products and soaps. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Aug 2, 2022 • 32min
Tiffany Callender | CEO, The Federation of African Canadian Economics | Supporting Black Female Founders
This week, on the podcast, host Eva Hartling speaks with Tiffany Callender, the CEO of FACE, a national Black-led non-profit organization focused on providing resources and information to the Black community across Canada with the aim of accelerating wealth creation for Canadians of African descent.In partnership with the Canadian Government, FACE created a Black Entrepreneurship Loan Fund to help Black business owners with access to capital investments, working capital, or additional business resources for expansion, including a focus on supporting Black female founders.Tiffany Callender has spent her 16 year career developing and implementing programs to support Montreal’s Black community; as well, she has presented recommendations for policy change to public institutions, including as a signatory for Montreal’s consultation on racism and systemic discrimination; and Quebec’s commission on the overrepresentation of Black children in the Youth Protection. She regularly presents sensitivity and equity training to private institutions. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Jul 26, 2022 • 39min
Kim Tarlo & Cait Patrick | Co-Founders, Darling Mimosa | Celebrating Everyday Life and Optimism
This week, on the podcast, host Eva Hartling speaks with Kim Tarlo and Cait Patrick, the co-founders of Darling Mimosa. Kim is an award-winning marketer and creative director with over 15 years experience leading brand work in Canada, US, and UK. She is also the Executive Creative Director and Partner at Mint, a creative agency in Toronto. Cait Patrick is an entrepreneur and co-founder of Homestead Bakery Inc., an award- winning bakery, roastery, and cafe. The two partnered to create the Darling Beverage Company which now offers one of the only women-owned alcohol beverage found at the LCBO. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Jul 19, 2022 • 31min
Sonia Virk | Co-Founder and Partner, Virk Viyas & Associate Lawyers | Carving Her Own Path
This week, on the podcast, host Eva Hartling speaks with Sonia Virk, co-founder and partner of Virk Viyas & Associate Lawyers. Sonia was born in India and lost her mother when she was four-years-old. She and her three siblings were raised by their dad and she went to boarding school starting at age 5. Sonia obtained her first law degree in India and after deciding to immigrate to Canada, she pursued her second law degree. After some time spent working in a number of law firms, Sonia realized she wanted to launch her own. In this conversation, you’ll hear about the path she has carved for herself, including her work on a number of boards and non-profits, and how she chooses to speak up in the face of sexism and racism.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale


