Dig In

Hyatt Hotels is revolutionizing hospitality with the 'Culture Lives Here' program, celebrating Black Joy and city cultures. They discuss blending technology into marketing strategies, predicting the future of travel habits, and exploring personal passions in brand personalities. The admiration for innovation and impact in marketing, inspired by travel experiences, rounds out this engaging conversation.

This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father’s Soda Pop. Lucienne takes us through the journey starting with the importance of learning from past experiences in bringing the product back to market, her insights on the balance between innovation and staying true to the core of the business through thoughtful and strategic innovation, and how consumer feedback, preferences, and the process of  ideation and testing underscores the consumer-centric approach in developing and launching a product. 

Join Jess as she delves into the dynamic world of digital transformation with Betsey Chung, a seasoned leader in global marketing and digital strategy. They explore Betsey's journey from CFO to CMO and her insights gained from top organizations. They discuss the importance of vision in driving customer experience, the power of personalized solutions, and the importance of advocating for teams. They also talk about understanding consumer needs, personal interests, and share their admiration for the Four Seasons brand.

On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? 

Jess sits down with Michael Nevski, Director of Global Insights at Visa. They discuss the creation and impact of Visa’s Spending Momentum Index (SMI), overcoming barriers, and the changing landscape of insights in the industry. They also talk about brands connecting with consumers and share personal experiences of impulse buying.

In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850. 

What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverages at Danone, who speaks in depth about the power of earned media and brand building. Taking on one of the most unique partnerships, Danone's brand STōK Cold Brew, have partnered with Wrexham AFC to skyrocket their brand to the limelight, emphasizing the importance of aligning with cultural movements and storytelling that resonates beyond conventional advertising. 

On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They discuss the new Taco Bell and Kraft Heinz retail partnership (keep your eyes peeled at your local grocery store), how companies are evolving to Gen-Z consumers, and how to make marketing ideas come to life without spending big. 

How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?In today's episode of Dig In, Jess Gaedeke dives into these questions through through an engaging and insightful conversation with Sarah Dibblee, Brand Team Lead at Kenvue for Zarbee's. Having recently entered the Canadian market this past summer, Jess and Sarah explore the intricacies involved in launching Zarbee's, a children's medicine company, in Canada.

Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft, shares insights into market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making.