Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
AdQuick
Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy.Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders.Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release.New episodes every week. Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.
Episodes
Mentioned books
Mar 19, 2026 • 26min
Marissa Kraines on Building a B2B Brand People Actually Care About
In the latest episode of the Madvertising podcast, we sit down with Marissa Kraines, VP, Head of Brand Marketing at Webflow, to unpack what it really takes to build a modern B2B brand that people actually care about.Marissa brings a rare combination of enterprise rigor and creative instinct, and previously was at Salesforce, where she led global social, influencer, and content programs that drove real pipeline, not just engagement. Now at Webflow, she’s on a mission to make B2B marketing more human, humorous, and culturally relevant.We get into what that looks like in practice: from growing Webflow into a serious enterprise contender, to building campaigns like “AI Guy” that lean into world-building and storytelling rather than traditional product marketing.We also explore how to win attention in feeds dominated by memes, why brand matters even more in an AI-driven search landscape, and how to actually measure whether brand and content are driving business outcomes. Marissa shares how Webflow activates its community of creators and agencies as an extension of the marketing team, and how her own team uses AI as a creative partner—not purely a shortcut.
Mar 5, 2026 • 30min
Andrew Holland - Modern marketing insights from working in investigations
In Episode 80 of the AdQuick Madvertising podcast, we sit down with prominent UK-based marketing pro Andrew Holland to talk his journey from working in investigations to marketing, the state of modern SEO and social media, thinking in systems and more.
Feb 19, 2026 • 40min
Mitch Joel - AI, Marketing’s Future & Why Human Creativity Still Wins
In episode 79 of the AdQuick Madvertising Podcast, host Adam Singer sits down with agency founder, author, and host of Thinking with Mitch Joel, to break down the future of marketing in the age of AI. They dig into how AI is reshaping strategy and creative work, what “decoding the future” really means for brands, and why a strong human voice and consistent body of work matter more than ever.Mitch shares lessons from decades in digital marketing, from early search and social media to today’s generative AI tools, and explains why marketers who understand behavior, technology, and culture will have a massive edge. Adam and Mitch also explore email and out-of-home (OOH) as durable channels, the limits of algorithms, and how creators and strategists can stay relevant as AI eats routine “knowledge work” for breakfast.
Feb 13, 2026 • 32min
Andrew Covato - growth and measurement
This week on the Madvertising podcast, we talk to Andrew Covato. Andrew is the Founder and Managing Director of Growth by Science, a consultancy that helps marketers and ad platforms build truly scientific growth and measurement programs. With more than 15 years in AdTech and MarTech at companies like Google, Meta, Netflix, Snap, and eBay, he’s become a go-to advisor on incrementality, media mix modeling, and how to assess the real ROI of advertising in a privacy-first world.
Feb 10, 2026 • 37min
Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"
In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing.Get a copy of his book at: https://zombie-brands.com/
Jan 15, 2026 • 30min
Jenn Pedde - advocacy and community building | #76
In Episode 76 of the AdQuick Madvertising podcast, we sit down with Jenn Pedde, VP of customer advocacy at PeoplePath and adjunct professor at Syracuse University to talk employee advocacy, community building and more.
Dec 11, 2025 • 46min
Kyle Lacy - The state of marketing leadership | E75
In Episode 75 of the AdQuick Madvertising podcast, we sit down with tenured marketing exec Kyle Lacy, to talk marketing leadership, AI, creativity and more hot topics. Kyle is currently CMO at Docebo, where he's helping companies transform learning with AI.
Oct 30, 2025 • 32min
Mo Moubayed - Making DOOH more trusted | E74
In Episode 74 of the AdQuick Madvertising podcast, we sit down with Mo Moubayed, Co-Founder & Co-CEO at Veridooh to talk all things digital out of home advertising, marketing, trust, ad verification and more.
Oct 8, 2025 • 36min
Sayf Sharif - The state of analytics | E73
In Episode 73 of the AdQuick Madvertising podcast, we sit down with Sayf Sharif to talk the state of analytics, marketing attribution, and other hot topics. Sayf is founder & COO at Three Bears Data, a tenured analytics professional and has worked on all types of projects and clients.
Sep 10, 2025 • 35min
Jeremiah Owyang - The state of AI | E72
In Episode 72 of the AdQuick Madvertising podcast, we sit down with Silicon Valley investor and entrepreneur Jeremiah Owyang to talk AI, silicon valley, tech industry cycles and more. Jeremiah is General Partner, Blitzscaling Ventures as well as Founder of Llama Lounge AI events.Follow Jeremiah on LinkedIn: https://www.linkedin.com/in/jowyangSubscribe to his newsletter at:https://jowyang.beehiiv.com/
