PocketGamer.biz Podcast

According to Ray Gregory (Founder/CEO) and Noah Rosenfield (CMO) of One Ton, the more solutions in a game, the better. Peggy Anne Salz journeyed to the cowboy-hat-clad pair at PGC London 2023 to learn how they are lassoing in a new era of puzzle games. In One Ton's beta game, Addagrams, players are encouraged to make different anagrams than their fellow users—a 180 from traditional word puzzles with only one solution. Ray explains, "[You can play] different words yet [have] the same score. So it's all what you see and how that reflects on your personality." There is no wrong answer at One Ton Games when you build community and personality directly into a game. CHAPTER TIMESTAMPS 00:00 - The "One-Ton Man" and personalized Addagrams 02:29 - Entertaining without being competitive 03:40 - Beta testing around the world * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

What if you could predict what players need, personalize pricing and generate more revenue in the process? This is the sweet spot where Assetario is staking its turf, and enabling publishers to predict LTV with high certainty. Peggy Anne Salz meets with Assetario’s CEO, Matej Novak, to learn more about the B2B machine learning engineer that partners with gaming leaders like Century Games to raise their LTV by 30%. Matej reveals how Assetario utilizes first-party, cost, and anonymized metadata to deliver never-seen-before, customizable campaign and revenue predictions. CHAPTER TIMESTAMPS 00:00 - Assetario: the B2B ChatGPT  02:15 - Machine learning for live ops, global spending, and UA 05:26 - Personalized pricing 07:07- Combining data in ways human marketers struggle to 10:50 - A customizable AI service 13:28 - Branching into subscription apps * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Want to improve your user experience, develop relationships with major brands, and significantly increase your ARPDAU? Odeeo has got you covered. Peggy Anne Salz chatted with Odeeo Co-Founder and CEO Amit Monheit at PGC London 2023 about how the company's audio ads delivered 5-15% incremental ARPDAU uplifts to studios Superfine (previously Gamejam Co) and TapNation. Amit says in-game audio advertising is ideal for mobile gaming, allowing players more control over their ad experience while increasing brand awareness. He thinks this ad category will be "huge within the next three or four years," so get on board now! CHAPTER TIMESTAMPS 00:00 - Jingles for games? 03:52 - Increased ARPAU and brands' dedication to games 06:32 - Working with B2C and D2C brands in mobile games * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Someone get Ezra Regev and Isacc Goldenberg a crystal ball because they are on fire predicting the marketing future. The co-founders of PlayBatch chat with Peggy Anne Salz in this episode to explain how their hybrid-casual games studio foresaw Apple’s privacy changes and built their game and company structure accordingly. PlayBatch’s latest game, University of Magic, combines a larger merge game with several smaller hyper-casual games—each with a custom product page. The pair share how this setup optimises attribution and merges F2P and P2E for an improved player experience. Ezra and Isacc encourage developers to build with privacy policies in mind instead of responding to them after publishing.  CHAPTER TIMESTAMPS 00:00 - Anticipating marketing changes with games within a game 03:32 - Work with the new data structure instead of going around it 06:15 - Marketing and product teams as one * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

With probabilistic matching coming to a close soon, marketers must start testing ad campaigns focusing on contextual signals and first-party data. Our co-host, Peggy Anne Salz, reunites with Philip Gontier, Chief Revenue Officer at Smadex and the “Godfather” of mobile advertising, in this episode to learn how the DSP is leading the charge in privacy-centric advertising and landing 500 million daily impressions for their clients. Peggy and Philip also discuss the metric benefits of CTV and how Smadex is already planning optimization campaigns for SKAdNetwork 4.0.  CHAPTER TIMESTAMPS 00:00 - Smadex testing in SKAN 4.0 03:38 - Looking outside the DSP box with CTV 05:54 - What game publishers are missing * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Our host Peggy Anne Salz brings us another on-the-ground interview this episode as she chats with Playstack’s CMO, Harriet Hughes. The two get honest about the decision to work with a publisher and how developers can find the right one. Harriet says that a publisher’s job is not to take over the game but to make the community as excited for release day as the developers are. She shares how Playstack helped a two-brother studio and a single developer grow their creations into critically acclaimed games with hundreds of players and why free casual games might fade away. CHAPTER TIMESTAMPS 00:00 - What does a successful developer-publisher relationship look like? 03:33 - Good publishing=good community-driven marketing 05:44 - Let developers develop! 08:21 - Is subscription gaming on the rise? * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Creative is king, and Luis Leon is here to tell you how to deliver killer content on a budget. Peggy Anne Salz is on the ground in this episode with Luis, Head of Creative Business Development at Creadits, a production platform for performance marketers. Luis says Creadits is a "creative partner, not a creative agency." The company strategizes with studios, advising them on what is working now in gaming ads. Luis also shares a hack on how to do more with less while A/B testing. CHAPTER TIMESTAMPS 00:00 - A creative partner, not a creative agency 01:08 - Doing more with less 02:55 - Creadit's best creative and the company's future with UGC * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

2023 is the year to perfect your live ops, and Leanplum is here to help. This mobile marketing platform simplifies multichannel campaigns to increase customer engagement and surpass revenue goals. Peggy Anne Salz linked up with Yeshas Nakshathri, Head of Partnerships at Leanplum, to discover how the platform helps renowned companies like Big Fish Games and MobilityWare exceed their expected revenue by 300% for a single live op event. Yeshas also shares how to integrate hyper-personalization and data feedback to reduce churn and bring back past users. CHAPTER TIMESTAMPS 00:00- Leanplum reinventing live-ops 02:59 - Hyperpersonalization the right way 05:35 - What can the data tell you? * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event 

We're going back to basics in this episode. This week we chatted with Thomas Jonasson, Head of Publishing at Gold Town Games, about how his small Sweedish studio perfects quality game design and development. Throughout the episode, Jonasson shares a psychology trick that helped boost the company’s live ops, resulting in a 20-70% game revenue lift; what developers can learn from e-commerce; and how to look deeper into trends to truly understand your customers' desires and what your studio can add to the conversation. * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Despite a market valuation of nearly two billion dollars worldwide, many people still view gaming as a pastime with little social or cultural value. Tiltify is here to change that belief. In this episode, we meet Tom Downie, UK Charity Manager of Tiltify, a livestream and digital fundraising platform, who says the games industry is actually a community-centric space bursting with people who do good. Tom explains that studios who have fundraised in the past are discouraged from hosting events often because of obstacles like navigating taxation and physically delivering the money to charities. With Tiltify, fundraising becomes a part of gameplay and sends cash to verified organizations in real-time. For example, developers can offer exclusive DLC whose profits go immediately to the charity of choice, giving them a chance to connect with their community and the greater corporate responsibility. With Tiltify, Tom says, “Suddenly, they’re not “gamers” or people addicted to their screens any more. They’re philanthropists, and they’re amazingly generous people in our community who get together to support something that we all care about.” * * * * * * * * * * * * * * * ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event