The Story Power Marketing Show

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, and an author and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share.DISCUSSED IN THIS EPISODE~Why You Should Discover, Not Create, Your Brand~How to Identify and Lean Into What Sets You Apart~What to Learn (and Not Learn) From How Apple Brands Itself~When to Fire a Client and How to Decide Who Should GoFULL EPISODE VIDEOhttps://vimeo.com/946119582/429c061a82CONNECT WITH BARRYWebsite: https://labov.comBook: https://barrylabov.comSocial Media: TwitterYouTubeFacebookLinkedIn

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a Masters in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals.DISCUSSED IN THIS EPISODE~Two Essential Skills Marketers Often Overlook~How to Market Our Stuff in a Way That Sticks~Why Location Matters When Learning New Information~How to Deliver Important Information at the Right TimeFULL EPISODE VIDEOhttps://vimeo.com/935361176CONNECT WITH MARKWebsite: https://see-below-for-multiple-websites.comBook: The Career Toolkit: Essential Skills for Success That No One Taught YouSocial Media: LinkedInInstagramFacebookCognosco Media InstagramCognosco Media Facebook
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Simon has created more than $2 billion in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar.  Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.DISCUSSED IN THIS EPISODE~How to Maximize the Return on Luck~Harnessing the Power of Great Salespeople~How to Beat Feeling Dirty About Sales~Why Sales Doesn’t Have to be a Lonely EndeavorFULL EPISODE VIDEO:https://vimeo.com/932387629CONNECT WITH SIMONWebsite: https://www.strategysprints.com/Book: On Amazon: Strategy Sprints: 12 Ways to Accelerate Growth for an Agile BusinessOn Apple PodcastsSocial Media: FacebookTwitterInstagramLinkedInYouTube

Entrepreneur and former CEO, Craig Cooke, shares insights on the connection between Kung Fu and business, productivity secrets, overcoming challenges, and discipline techniques. He discusses the synergy between martial arts and entrepreneurship, personalized productivity strategies, and the importance of energy work for holistic well-being.

Drewbie Wilson is a loving husband and father who pushes himself to live in excellence so he can set an example for those around him. At one point in his life, he weighed over 300lbs before getting focused on his health and losing more than 100 pounds without fad diets or weight loss drugs.From tech support in a software startup to c-suite of a multi-million dollar consulting company, he understands what it means to start at the bottom and work his way to the top.DISCUSSED IN THIS EPISODE~Why You Always Need to “Call the Damn Leads”~Ramping Up Sales Starts With Knowing Your Process~Closing Sales on Social Media Isn’t About You~If You Can’t Train a Human, You Can’t Train an AI To Do It Either~How to Engage Prospects In a Relatable WayFULL EPISODE VIDEOhttps://vimeo.com/927433687CONNECT WITH DREWBIEWebsite: https://callthedamnleads.comBook: callthedamnleads.com/freebookofferSocial Media: FacebookInstagramLinkedInYouTube

Daniel Den became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology which he and his team have used to help over 20,000 students and clients grow their businesses. Daniel teaches that different is the new better. His framework includes nine pillars for differentiating your business so that you can become a market leader or category king. For several years, Daniel traveled the world full-time with his wife and four children. They continue to travel often and now live in Florida. He's the author of the new book Ideas That Influence, which helps business owners discover their own wildly successful marketing ideas.DISCUSSED IN THIS EPISODE~The Nine Pillars of Successful Sales~Travelling Down the Two-Way Street to Find Your Perfect Market~Why Creating a Tribe Isn’t Just Fluff~A Couple Approaches to Achieving the Same (Great) Result~How to Create Ideas That Break Through the ClutterFULL EPISODE VIDEOhttps://vimeo.com/924518548CONNECT WITH DANIELWebsite: https://www.bigideasbox.comSocial Media: InstagramFacebookLinkedIn

Alan Lazaros is the CEO of the Next Level University podcast, a global top 100 podcast with over 1500 episodes, listened in 150+ countries.At 2 years old his father passed away in a car accident. At age 26, after getting into a nearly fatal car accident himself, Alan questioned everything he was doing in life.He questioned who he was and the choices he was making. He was at an all-time low, and decided to change his trajectory forever.Although he had a successful career in Corporate America, he made the hard decision to start his own business dedicated to helping others get to the Next Level in their life, love, health, and wealth.DISCUSSED IN THIS EPISODE~What “Optimizing for Success” Really Means~Why It Matters What You Measure~How to Achieve in a Quarter What Others Do in a Year~The Way Habit Tracking Can Change Your Life, and How to Stick With It~How to Celebrate Your WinsFULL EPISODE VIDEOhttps://vimeo.com/921917772/e589414df2CONNECT WITH ALANWebsite: https://www.nextleveluniverse.comBlog: https://www.nextleveluniverse.com/next-level-blog/Social Media: FacebookInstagramLinkedIn

Erin Andrea Craske boasts a 20-year career as an award-winning strategist, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.DISCUSSED IN THIS EPISODE~What is a Conscious Business Rebel?~How to Achieve Effortless Leadership~Figuring Out What Success Really Means to You~Escaping the Conventional to Embrace the Human~The Profitability Flow FrameworkFULL EPISODE VIDEO:https://vimeo.com/919540865/55715149c4CONNECT WITH ERINWebsite: https://www.erinandreacraske.comIncludes a gift of two full coaching sessions to listeners and a 50% discount on the strategy guide - All-in-One Marketing ToolboxFreebies: business surveys, marketing frameworks, quotes, and strategy guide materialsSocial Media: https://linktr.ee/eacraske

John Hewitt is a renowned American entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the United States - Jackson Hewitt and Liberty Tax. Both companies represent two of the top 100 largest retail organizations in North America.He sold Jackson Hewitt to Cendant Corporation for over $480 million and later founded Liberty Tax, which became a major player in the tax preparation industry with over 4,000 locations (at one time) in the United States and Canada.Hewitt has received numerous awards, including the Ernst & Young Entrepreneur of the Year award in 2003 and the International Franchise Association's Entrepreneur of the Year award in 2005. He is also a member of the Ernst & Young Entrepreneurship Hall of Fame and the Junior Achievement Business Hall of Fame.In addition to his success in business, John is also a philanthropist who has dedicated his time and resources to helping others, through fighting world hunger and other charitable endeavors.DISCUSSED IN THIS EPISODE~The Critical Importance of Developing and Following Systems~How You Should Really Measure Customer Service Success~The Two Key Traits of Successful Leaders~Lifelong Learning Through Embracing CriticismFULL EPISODE VIDEO:https://vimeo.com/917428612CONNECT WITH JOHNWebsite: https://www.loyaltybrands.comBook: iCompete, How My Extraordinary Strategy for Winning Can Be Yours.Social Media: Loyalty Brand links:Facebook InstagramTwitterYouTubeLinkedInJohn Hewitt links:FacebookLinkedIn

Aaron Witnish is the co-founder of contentonly.au which specialises in an extraction system that creates 30 days of content In just 90 minutes a month.Aaron s been marketing online since 2008, has built two marketing agencies, and has 15,000+ personal followers across Linkedin, Facebook, Instagram, and YouTube.He’s also been on Grant Cardone TV and hosts “The Build Your Personal Brand and Content Marketing Podcast.”DISCUSSED IN THIS EPISODE~A Streamlined Approach for Creating Quality Content~The Key to Using Email and Social Marketing in Tandem~Building Trust With Short-Form and Long-Form Content~Creating Authentic Content That's On-Brand Without Scripts or Preparation.~How to get 100s of Relevant New Content IdeasFULL EPISODE VIDEO:https://vimeo.com/916654450/b8648b8fddCONNECT WITH AARONWebsite: https://contentonly.au/Social Media: LinkedInFacebookInstagramYouTube