The Story Power Marketing Show

Tom Ruwitch
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Sep 27, 2023 • 33min

How To Create Books and Courses that Stand Out (with Richard Hagen)

Richard’s experience of publishing is rooted in the reality of dealing with people's trauma, hopes, fears, expectations, and desire for change. He was introduced to the publishing world in his previous role as a member of a Catholic religious order when he was an ordained priest working throughout the UK, South Africa, and New York State running events. The publishing company the order ran was the largest Catholic publishing house in the UK and is where Richard cut his teeth first in writing and then in editorial and, eventually, occasional crisis management roles.Though he’s stepped away from the church bubble, he still has the same mission to create transformation, empowerment, and flourishing. Publishing, and his own publishing company, are his new arena for this.Along the way, Richard has been a preacher, counselor, author, writer, coach, project manager, and teacher. He’s retrained as a primary school teacher and worked full-time as a teacher when starting the publishing business. He brings an eclectic set of skills and approaches to any publishing project and is passionate about protecting folk from the superficial snake-oil sellers who promise magical results even if you create a low-quality book or course.DISCUSSED IN THIS EPISODE:~Why Most Business Writers are Unengaging and How to Avoid Being Boring~How to Avoid Obsession with Information and Why You Should~Stepping Back From Your Agenda to Find the Value in Your Book~What Writing a Book Takes and How to Do It Well~The 5 Elements of Effective Writing~How to Approach the Modern Publishing ProcessFULL EPISODE VIDEO:https://vimeo.com/873295795CONNECT WITH RICHARDDiscover how Richard and his team can help you write, publish, or explore options as a speaker, coach, or consultant at Immersive Publishing (www.immersive.pub).Website: https://immersive.pubSocial Media: https://www.linkedin.com/in/rahagen/
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Sep 20, 2023 • 38min

How to Put Your Business on Autopilot and Watch Your Profits Soar (with Katrina Sawa)

Katrina Sawa is an award-winning international speaker and business coach known as the Jumpstart Your Biz Coach because she literally kicks her clients and their businesses into high gear -- fast. She is the creator of the Jumpstart Your Marketing & Sales System and a 12x International best-selling author with 20 books including Jumpstart Your New Business Now and Love Yourself Successful.She’s been featured on the Oprah and Friends XMRadioNetwork, ABC, and many more TV, radio shows, and podcasts. Katrina built the foundation for a highly successful coaching business 21 years ago on nothing but networking and follow-up. She loves to inspire and educate other entrepreneurs on how to create a strategy to develop, market, and monetize a consistent moneymaking business doing what you love.In 2018 Katrina founded Jumpstart Publishing to save money on publishing her own books and now helps 30+ authors every year become best sellers by being in various anthologies including her own Jumpstart Your _____ (blank) series.Katrina lives in Northern California with her husband Jason and stepdaughter Riley where she enjoys entertaining, cooking, wine tasting, and hosting her live events all year long to help others jumpstart their businesses, marketing, life, and more!DISCUSSED IN THIS EPISODE~Putting Your Business on Autopilot~The Right Way to Automate - Think About Systems!~How to Effectively Repurpose Content~The Do’s and Don’ts of Delegating~What it Takes to Get Your Book Published and Why You ShouldFULL EPISODE VIDEOhttps://vimeo.com/865514535CONNECT WITH KATRINAWebsite: https://www.jumpstartyourbiznow.comFree Training: https://www.JumpstartYourBizNow.com/freetrainingsPublishing Website: https://JumpstartPublishing.netBlog: https://www.JumpstartYourBizNow.com/blogUpcoming Events: http://www.JumpstartEvents.netBook Store: http://www.JumpstartBookStore.comSpeaker page: https://www.JumpstartYourBizNow.com/speakingSocial Media: FacebookFacebook - Jumpstart Your Biz NowYouTubeTwitterLinkedInPinterestInstagram
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Sep 13, 2023 • 27min

17 Ways to Gain Leads and Grow Your Business Using Events (with Shay Wheat)

Shay Wheat is a visionary entrepreneur & the CEO of Grace and Ease Productions, which supports entrepreneurs with event-based marketing and sales strategies. With her team of Certified Event Producers™, they produce impactful in-person and live-virtual events to help entrepreneurs build authority, credibility, and visibility while rapidly scaling businesses, saving time and money.DISCUSSED IN THIS EPISODE~17 Ways to Gain Leads NOW Using Events~Common Mistakes to Avoid When Growing Your Audience FAST With Events~The Right Offer for a Lead Generation Event~What to Look for in a Speaking Offer, and What to Avoid~The Principles for Organizing a Successful Event~The 5 Phases of Event Leverage and How to Use ThemFULL EPISODE VIDEO:https://vimeo.com/863062141CONNECT WITH SHAYWebsite: https://www.GraceandEaseProductions.comFree Gift: http://fivephases.info/Social Media:Facebookhttps://www.facebook.com/shay.wheathttps://facebook.com/GraceAndEaseProductionshttps://www.facebook.com/groups/CreatePowerfulEvents/Instagramhttp://instagram.com/shaywheat/http://instagram.com/graceandeaseproductions/LinkedInhttp://linkedin.com/in/shaywheat/https://www.linkedin.com/company/graceandeaseproductions/
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Sep 6, 2023 • 38min

Why Some Leaders Trip Over Themselves and How Not To (with Dan Rockwell)

Dan Rockwell is the author of the highly recognized “Leadership Freak” blog and co-author of "The Vagrant: The Inner Journey of Leadership: A Parable." His concise and practical articles are read in every country on the planet. Inc. Magazine recognized Dan as a Top 50 Leadership Expert in the English-speaking world and a Top 100 Speaker. The American Management Association lists Dan as a Top 30 Leader in Business.DISCUSSED IN THIS EPISODE~How to Win at Business by Showing up to Give Rather Than to Get~Getting Results Through Relationships~The Importance of Having a Unique Point of View as a Leader and a Marketer~The Power of Relating to People Through Story~The Importance of Self-Awareness For Being a Great Leader~Why Self-Reflection is a Group Activity, and How You Can Avoid Deceiving YourselfFULL EPISODE VIDEO:https://vimeo.com/846082621CONNECT WITH DANWebsite: https://leadershipfreak.blog/Book: The Vagrant: The Inner Journey of Leadership: A ParableSocial Media: TwitterLinkedIn
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Aug 30, 2023 • 30min

How to Connect to Your Inner Child to Be a More Creative and Successful Marketer (with Lorraine Ball)

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion and help small business owners succeed.Today, as a successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, "More than a Few Words," she brings creative ideas, practical tips, and decades of real-world experience to every conversation.In her spare time, she loves to travel and take photos. You can see her photos at lorraineball.comDISCUSSED IN THIS EPISODE~How to Reconnect With Your Inner Child to Spark Creativity in Your Marketing, Business, and Life.~Why Travel Unlocks Creative Potential, and How to Travel Everyday~How to Discover Your Own Unique Creative Style (and Why Everyone Has One)~Lorraine’s Journey Through Corporate America to Creative EntrepreneurshipFULL EPISODE VIDEOhttps://vimeo.com/858924748CONNECT WITH LORRAINEWebsite: https://morethanafewwords.comBook - More than a Few Written Words: A Collection of Essays for Business OwnersSocial Media: TwitterMTFW Podcast TwitterLinkedInYouTubeInstagramFacebook
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Aug 23, 2023 • 41min

How to Ask for What You Want – Without Being a Pushy Pest (with Maryanne Dersch)

Can you imagine asking for anything, including money, with ease and confidence? How great would it be to have a community excited to donate so you can thrive in any circumstance? Maryanne Dersch helps nonprofit leaders master the art of influence so they can ask for and receive all they want, need, and deserve without feeling rejected, ineffective, or pushy.She spent thirty years helping nonprofit organizations communicate more effectively. From those experiences, she authored Courageous Communication: Why Codependence is Making Your Nonprofit Brand Boring and What To Do About It. She hosts The Influential Nonprofit podcast and the annual Donor Attraction Forum virtual event.She’s known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.DISCUSSED IN THIS EPISODE~How to Get Over That Yucky Pitch Feeling by Understanding What Your Job Really Is~Deprogramming Your Misunderstandings About Sales to Unleash Your Philanthropic Heart~What “Influence” Really Means~How to Overcome Frustration in Relationships~How to Unleash the Power of StorytellingFULL EPISODE VIDEOhttps://vimeo.com/856659832CONNECT WITH MARYANNEWebsite: https://www.courageouscommunication.com/Her Course: Up Level Your InfluenceSocial Media: FacebookLinkedInYouTube
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Aug 17, 2023 • 45min

How to Attract Strangers and Convert them Into High Paying Customers (with Craig Andrews)

Craig is the Principal Ally and founder of the agency allies4me, which uses a proven sales method that mimics the stages of courtship. When done right, a First-Time Offer is like a coffee date that accelerates high-ticket sales.DISCUSSED IN THIS EPISODE~How to Create Irresistible First-Time Offers to Accelerate High-Ticket Sales~A Personal Near-Death ExperienceThat Illustrates the Life and Death Value of First-Time Offers~The Pitfalls of Hitting the AI "Easy Button"~How to Stand Out by Building Prospect Personas the Right Way~ How to Build Trust Rapidly in a Short Period of Time Without Scammy Tactics~The Importance of Building Long-Lasting Trust, and How to do it in This EconomyFULL EPISODE VIDEOhttps://vimeo.com/852638716CONNECT WITH CRAIGWebsite: https://allies4me.comFree Gift: https://allies4me.com/storypowerSocial Media: LinkedInFacebookTwitter
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Aug 9, 2023 • 39min

How to Go from Unknown to THE Sought-After Expert (with Ann Carden)

Ann has more than forty-one years of business, marketing, and sales experience with over thirty years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two.She has been coaching and consulting for the past eleven years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over fifty different types of businesses to further their success.DISCUSSED IN THIS EPISODE~How to Build a Powerful Expert Authority Brand~Why You Should Embrace a Mindset Geared for Making Impact, and What That Means~How to Change Your Investing Mindset by Viewing Money as a Tool~The Real Question You Should Ask When Pursuing Your DreamsFULL EPISODE VIDEOhttps://vimeo.com/853123659THE RAISE YOUR BAR SUMMIT:https://www.summitraiseyourbar.com/registrationCONNECT WITH ANNWebsite: https://annlcarden.com/Ann’s Expert In You Podcast: Podcast: Expert in You with Ann Carden (annlcarden.com)Book: EXPERT IN YOU: Build a Lucrative and Impactful Coaching & Consulting Business from Your Xpertisehttps://www.amazon.com/EXPERT-YOU-Lucrative-Impactful-Consulting-ebook/dp/B0836DSMLLSocial Media: LinkedIn:https://www.linkedin.com/in/anncarden-business-consultant-coach/YouTubeFacebookTwitterInstagram
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Aug 2, 2023 • 47min

How to Go From Busy to Balanced (with Charis Santillie)

Charis Santillie is a Life Balance Coach and host of the Charis Your Life® podcast. She is also a speaker, Certified Fearless Living® Coach, Certified Fearless Trainer, and Positive Intelligence® Trainer and has been an entrepreneur for over twenty years.Charis has a remarkable personal back story that I want her to share with you so that you understand what led her into coaching.DISCUSSED IN THIS EPISODE~The Powerful Story That Led Her Into Coaching~The Secret to Coaching~The Mysterious Power You Wield Without Even Knowing It~Dealing With a Fear of Disappointment~How to be a Great Provider by Being a Client First~How to use Storytelling to Stand Out in the WorldFULL EPISODE VIDEOhttps://vimeo.com/850827782CONNECT WITH CHARIShttps://charisyourlife.com/videoThis is a free on-demand video where I spill 3 secrets for "How to Live Life on Your Own Terms & Timeline." Create the life you REALLY want, without the nagging guilt, fear of judgment, or sacrificing your health and peace of mind!Website: https://charisyourlife.comSocial Media: InstagramFacebookLinkedInTikTok
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Jul 26, 2023 • 29min

How to Tune Up Your Business Like a Formula 1 Race Car (with Paul Teasdale)

Paul has worked with some of the world’s largest and most successful businesses, helping them understand, shape, and deliver meaningful performance. From managing production teams to operations consulting, improvement facilitation, banking, and F1, he has a passion for working collaboratively with clients to achieve their performance goals, driven by a firm belief that performance starts with people (when supported by the right processes and technologies). He has a reputation for being a straight-talker who distills complex procedures into simple, understandable pieces. Paul helps clarify the what, why, and how of the changes you need to make to drive high-performing teams.DISCUSSED IN THIS EPISODE~How to communicate like a Formula 1 team – some of the key lessons from a high-performing team environment that you can apply to your own communication performance~Why you should put data last on the to-do list, and how this helps~Lessons from the high-performance world of F1 that anyone can apply~How sausages changed banking – why bringing what you’ve learned from a completely different industry can help people move forwardFULL EPISODE VIDEOhttps://vimeo.com/848984912CONNECT WITH PAULWebsite: https://paulteasdale.co.uk/Podcast: The Helping People Perform PodcastSocial Media: LinkedInInstagram

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