The Marketing Agency Leadership Podcast

Eric Heller, founder of Marketplace Ignition (Atlanta, GA) exposes how Amazon changes how brands "speak" to customers, the reason for the phenomenal growth of digital brands, and the algorithms that determine what you see when you search Amazon for a product. Eric raises the question, "What is the value of a dollar spent on Amazon?" and explains how that dollar can affect brick-and-mortar (off-Amazon) brand-selection decisions

Kraig Guffey, Founder and Strategic Director of Atlanta-based Syrup Marketing, provides insights into successful merge and company growth strategies for firms working with smaller clients. He suggests that merges can be effected most effectively when companies have compatible leadership and cultures, are of similar size, and serve the same or similar customers with complementary, adjacent client needs. He notes that a good merge can result in explosive growth, which is better accommodated through process, rather than through adding staff. Other critical factors for managed and sustainable growth include defining the market your company will serve, right-sizing the business to serve that chosen market, and identifying companies qualified to meet the needs of potential clients who fall outside of your chosen market. Kraig highly recommends EOS (Entrepreneurial Operating System) Traction for streamlining small business processes. https://www.eosworldwide.com/ Kraig can be reached at: Syrup Marketing's Website: syrupmarketing.com Email: Kraig@syrupmarketing.com

Simms Jenkins, Founder and CEO of BrightWave Marketing, talks about how email, once considered passé in marketing circles, has morphed into a powerful tool for reaching a company's targeted "warm" audience, enhancing user experience, facilitating cross-channel synchronization, providing measurable results, and boosting bottom-line ROI. Simms is the author of The Truth about Email Marketing, which is available on Amazon at: https://www.amazon.com/Truth-About-Email-Marketing/dp/0789737949 For over 15 years, BrightWave enables relationships between brands and customers by synchronizing eCRM strategy with critical customer points of impact. We get data and how to use it to ensure the best customer experience for your subscribers. Expect the very best with the leading email, eCRM and cross-channel agency BrightWave Marketing website: https://www.brightwave.com/ Email event of the year! EIQ, the Intelligent Email Gathering, Thursday, April 19, 2018 from 8 a.m. to 9:00 p.m. at Loews Hotel, 1065 Peachtree Street NE, Atlanta, GA 30309 https://www.EiQgathering.com/

Jake Tanner, of Digital Hyve (Syracuse, New York) explains how Big, Hairy, Audacious Goal-setting, clearly-defined core values, local-market-focused concierge marketing, and enlightened leadership coaching set up his full service digital marketing agency for three-year "hockey-stick" growth in a mid-sized college town. digitalhyve.com

Brandon Pindulic, founder of OpGen Media, a full-funnel, performance-based demand generation agency, addresses how to boost sales through deep funnel sales-process management strategies, including process design, prospect-to-closing lead nurturing activities, and full sales-cycle marketing campaign implementation. For our listeners, OpGen Media is generously offering 2 wonderful and useful free resources: Their eBook, "How to Run a Successful B2B Content Syndication Campaign" For any B2B company that is looking to increase their lead flow, improve their marketing operations setup (any of major MA platforms), or wants to figure out why their paid leads are not converting, email brandon@opgenmedia.com any one of the 3 subject lines below: Review my lead flow Review my marketing ops Why are my paid lead sources not converting? Within 48 hours, an OpGen Media team member will get back to you, review your lead flow, marketing ops setup or your paid lead sources and nurturing process to provide 1-3 tactical recommendations on how to improve the above. In addition, Brandon is willing to commit to a 20 minute follow up phone call with anyone who is interested with his team to ensure you're able to execute on his team's recommendations. https://www.opgenmedia.com/

Jeff Hilimire, co-founder and CEO of Dragon Army (Atlanta, GA), a mobile and innovation company that works with large companies to navigate emerging marketing channels, talks about the impact a company philosophy can have on its employees, its clients, and the larger world. Jeff defines the purpose of his company as: "to inspire happiness," and his personal vision as: "to make this world a better place." He aspires to build "a company that has heart and does more for its team members and employees than any other company." The result of his unique brand of leadership: Dragon Army has tripled in the last year. Jeff Hilimire also founded 48in48 (48in48.org), an initiative that mobilizes marketing professionals to build 48 websites for 48 nonprofits in 48 hours. He blogs about entrepreneurship, leadership, and doing good at jeffhilimire.com. The company website is: dragonarmy.com/

Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.) breaktheweb.org seoservicesnewyork.org jason@breaktheweb.org jasonberkowitz.com

Adam Roe, Managing Partner of FortyFour, discusses the increasingly important role of "all things digital" in building robust e-commerce infrastructures, creating targeted campaigns, leveraging today's dynamic marketing platforms, and using analytics to "open up the throttle." FortyFour designs and builds e-commerce and content management platforms that strengthen businesses. They create campaigns and content that move people. They develop strategies and experiences that elevate brands and engage consumers. adam@fortyfour.com fortyfour.com