The Unofficial TikTok Shop Podcast with Jordan West

Send us a textSelling digital products alongside your physical products on Shopify is a killer business strategy. Fulfillment costs are next to nothing, but the value that digital products deliver to your customers can be incredible. In this episode, Jordan West interviews A Bar Above Co-founder Julia Tunstall. She talks about how her company got started, how the pandemic helped their business and all about their experience selling digital products. Listen and learn in this episode!Key takeaways from this episode:The main reason that Julia and Chris started on Amazon first was because of Amazon FBA, and that they wouldn’t need to be packing their own boxes.They launched their own brand in 2018 when they saw that they had built an incredible community around their product and the brand recognition had grown over time.They started selling courses on their website and it opened a lot of doors for them.The margins on a course are 100%. You’ve got to pay transaction fees on the platforms you’re using but aside from that, fulfillment is free and automatic.Courses are also great for Black Friday. You can give discounts on your courses and it costs you almost nothing, but they deliver a lot of value to your customers.Right now, influencers on TikTok are A Bar Above’s biggest marketing initiative, bringing in 30% of attributed sales.Their secret to scaling is understanding when it’s time to delegate. Get great people and get out of their way.Recommended Tool: Asana https://app.asana.com/Recommended Audiobook: Getting Things Done by David Allenhttps://gettingthingsdone.com/https://gettingthingsdone.com/books/HomeSwapper: https://www.homeswapper.co.uk/Today’s GuestJulia Tunstall is a Co-founder at A Bar Above, a barware brand that sells all of the tools needed to make high-end cocktails for home bars. They are also an education company that spends time and effort teaching people how to make great cocktails.Connect and learn more about Julia and A Bar Above here:LinkedIn: https://www.linkedin.com/in/jctunstall/Website: https://abarabove.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textPaying for the wrong kind of traffic on Google will absolutely kill your conversions. In this episode, Jordan West talks all about negative keywords, and how to avoid wasting your hard-earned money on keywords guaranteed to not convert. Listen up and learn from this episode!Key takeaways from this episode:By using negative keywords, we’re telling Google that we don’t want to bid on these specific keywords. There are a lot of keywords that we don’t want to show up for, that we might accidentally if not specifically stating otherwise. One of the ways that Google ranks SEO is time spent on a page and amount of pages visited. If you’re showing up for irrelevant search terms, you’re not giving value.Some of the keyword searches we do not want to show up for:Amazon. We do not want to show up for anything to do with ‘Amazon’. If somebody is typing ‘Amazon’, they want to shop on Amazon. App. Unless you have an app.Article. You don’t want to show up when somebody is typing ‘article’ because they are not at the bottom of the funnel, and their search has very little buying intent.Here are a few additional keywords you want to ensure you don’t show up for:Benefit/s, blog/s, books, blow-outs, cheap, cheapest, clear-outs (unless you’re running some clear-outs website), closeout, code, coupon code, deal-of-the-week, deal-of-the-day, deals, discount, discount codes, price shoppers, negative reviews, good reviews, comparisons, Amazon reviews, Advice.As an eCommerce brand, we also don’t want to show up for location-based searches, unless you have retail locations on that location.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Twitter: https://twitter.com/jordantwestecomGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textA bunch of mini-wins adds up to a big win. It’s about improving over time and having a systematic approach to solving the problems in running your brand.In this episode, Jordan West interviews Brendan Bannister of Natura Labs. He talks about the different trends that are happening right now in ecom. He also shares a take on how 99% of eCommerce brands are potentially heading toward bankruptcy if they do not fix some core issues. He shares what these core issues are and how to fix them.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODER&D has a systematic way of understanding why your systems are working or not working and a scientific way to solve your problems.Brands are playing a very tough game and you have to understand the complexities of the game that you’re playing to play it well.Do not focus on shiny objects. Slow down and focus on solving the micro problems that your brand is having.The creative and the messaging are like the bottom of the pyramid that feeds the rest of the brand.It's a bunch of mini-wins that add up to a big win. It's about improving over time.Sometimes an overabundance of some data may be telling you something wrong or giving you the wrong insights to start turning ads off.Brands that are heading towards bankruptcy don't have any strict strategy in what they do, while companies that are doing good are focused strictly on longevity.Recommended App:Motion App https://www.usemotion.com/Varos https://www.varos.com/Recommended Book:Discipline is Destiny by Ryan Holiday https://www.goodreads.com/en/book/show/60018575Today’s Guest:Brendan Bannister is the CEO and founder of a new research and development organization for eCommerce called Natura Labs. They help brands solve problems and execute as fast as they possibly can.Connect and learn more about Brendan Bannister and Natura Labs here: Website: https://www.naturalabs.io/Twitter: https://twitter.com/naturalabs_ioLinkedIn: https://www.linkedin.com/company/almost-86/Twitter:  https://twitter.com/seeyounvrLinkedIn: https://www.linkedin.com/in/brendanbannister/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textBeing consistent with SEO tactics, even if you don’t see immediate results, is a massive mover to getting long-term organic sales and ranking #1 for valuable search terms.In this episode, Jordan West sits down with SEO expert Joshua George. They talk all about eCommerce SEO and the 5 biggest mistakes brands make on their sites.Listen up and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE5 Biggest Mistakes eCommerce Sites are Making:Not leveraging collection pages. Collection pages are 95% of the time going to be your big money drivers.Having no blog. The more blogs you put out there, the more topical relevance your site is building.Neglecting link building. The more backlinks you have, the more websites are vouching for your content.Not adding internal links. Make sure your blog posts are linking to each other and always linking back to your relevant collection page.Keyword cannibalization. This is when two different pages on your website are competing for the same keywords. We don’t want blog posts ranking for keywords with buyer intent. It’s not a smart move to use AI purely to write all your content. Use it as a guide to come up with more ideas.If you’re wondering how effective your link is, ask yourself how hard it is for competitors to replicate that link.Be consistent when it comes to SEO even if you’re not seeing the results. It’s a long-term strategy that generates crazy results once you start ranking.Recommended App:AHrefs https://ahrefs.com/Recommended Podcast:Jay Shetty Podcast https://jayshetty.me/podcast/Today’s Guest:Joshua George runs a prestigious SEO agency in London called ClickSLice. He has the primary focus on helping eCommerce stores generate more traffic and revenue for their websites.Connect and learn more about Joshua George and ClickSLice here: Website:  https://www.clickslice.co.uk/Twitter:  https://twitter.com/_JoshuaSEOFree Mini SEO Audit:https://calendly.com/clickslice/cs-seo-discovery-call?month=2023-02 Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textIt is crucial to be well-prepared before a sales launch to get the absolute most out of it.In this episode, Jordan West walks you through the exact checklist he’s using with his brands to run incredible sales and launches.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESitting at a desk isn't always the best way to get the most creative ideas.There are a ton of things you need to do before a sale or a launch. Ask yourself these questions: (1) Have you clarified what your sale is for? (2) Is it a new product? (3) Is it a holiday? (4) Do you have a coupon code set up for it? (5)Does your code have a definitive start and end date? Four weeks before the launch, start thinking about what you need to do to be ready. Make sure to schedule some of your reminders and warnings.Make sure you're creating and gathering all the assets you need. It's going to give you more room to breathe.Two weeks before the sale, create paid ads and conversion campaigns. Three days before the sale, make sure inventory is good and that you’ve warned customers.If it's a big sale, telling customers too far in advance is not recommended because it’ll cannibalize your sales. Give them at least a week to a week and a half warning to get them excited about it. You can have a pre-landing page where people can sign up to get updates.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Twitter: https://twitter.com/jordantwestecomGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textWe’re going through the winter of eCommerce and brands everywhere are struggling. Nevertheless, brands willing to figure out how to bootstrap through hard times are finding opportunities to scale.In this episode, Jordan West interviews Taylor Holiday of Common Thread Collective. They talk about the state of eCommerce right now, the attributes of brands that are succeeding right now, and the surprising best channel performance.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEService providers’ number one job is education.Even if you have a brand reputation, there's still the reality that trust = consistency x time. You have to spend more time educating why you're doing what you're doing.We're in a tunnel, there's a light at the end, but we've got some challenging times ahead. At the end of that, there's going to be more resiliency, more innovation, and better businesses.Moving way too slowly and conservatively when you can capture a ton more market value can be your biggest mistake.There's still nothing close to Meta ads. It’s still so disproportionately the best primary value capture opportunity for every business. Google is always going to be the king of demand capture.Diversification is the siren's song of death. There is an opportunity cost to every dollar that you take out of Facebook and put into an alternative channel. That opportunity cost is damaging. The fundamental inhibitor to most businesses' growth is the lack of financial understanding.Recommended App:Statlas.io https://statlas.io/Recommended Book:Competitive Strategy by Michael Porterhttps://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487 Today’s Guest:Taylor Holiday is an athlete and is now the CEO of Common Thread Collective. They are an eCommerce growth agency that helps brands that have a clear sense of who they are, do a great job in building their brands, and are looking for growth strategy.Connect and learn more about Taylor and Common Thread Collective here: Website:  https://www.commonthreadco.com LinkedIn:  https://www.linkedin.com/in/taylor-holiday-a169b322 Twitter:  https://www.twitter.com/taylorholiday Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textAre you thinking of dipping your toes into the Amazon waters? You need to know the right foundations to begin with and the pitfalls to avoid to have a greater chance of success.In this episode, Amazon Expert Betsy McGinn talks about all of the pitfalls she’s seen with DTC brands jumping over to Amazon and shares some valuable tips on how you can avoid these mistakes and the things you should know before making the move. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEHaving a parallel DTC and Amazon Strategy at the same time is the best way to go for a lot of different reasons. Both of them work so well together.Getting your account set up correctly is where people struggle at the very beginning. It can take months to activate your account correctly. When done incorrectly, it could lead to Amazon shutting down your account. If somebody goes to your page and it looks mediocre, they're probably going to go somewhere else where it looks better.The only things that are indexed in search are the product title and 5 bullet points. These are the most important two things you should do.Discounting is not the best tactic on Amazon.What tends to work on Amazon is coupons. They can work as great acquisition tools. Amazon shoppers expect a fair price but surveys show that the top reason why people go to Amazon is for selection, free delivery, and the speed of delivery. They expect fair prices but they don't go specifically for the price. Don't let a series of tactical decisions substitute for a well-crafted strategy.Recommended App:Helium 10 https://www.helium10.com/ Jungle Scout https://www.junglescout.com/ Recommended Podcast:How I Built This? with Guy Raz https://wondery.com/shows/how-i-built-this/ Recommended Book:The Amazon Roadmap https://www.amazon.com/Amazon-Roadmap-Innovative-Brands-Reinventing/dp/194964202X Today’s Guest:Betsy McGinn is an Amazon Expert. She had been working for 16 years in eCommerce with consumer product brands.Connect and learn more about Betsy McGinn here: Website: https://www.mcginnecomm.com LinkedIn: https://www.linkedin.com/in/betsy-mcginn Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textCreate awesome content and Tiktok will do the rest!In this third of the three Best of 2022 series episodes, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with videos about your products and base them on what’s trending on the platform.TikTok's algorithm is smart enough to know what your content is and show it to the right audience.Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content. Mix up your videos with some comedy trends on TikTok.Try to post daily or 5-6 days a week.People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.Gaming the system is creating awesome content.When you see an opportunity to scale, go for it.Today’s Guest:John Roman is the CEO of Battlbox.BattlBox provides subscriptions for outdoor survival gear packages. Connect and learn more about  John Roman and Battlbox here:LinkedIn: https://www.linkedin.com/in/john-romanBlog: https://www.onlinequeso.comWebsite: https://www.battlbox.comGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textThe cost of advertising is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck.In this second of three ‘Best of 2022’ episodes, Jordan chats with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022. Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECosts go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.Getting creative with longer copy ads gets people more engaged at lower costs.TikTok is the fastest-growing platform in the world that is still developing rapidly. Triller, a competitor of Tiktok, is also an opportunity for content creators.Repurpose content from Tiktok.Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.Google search brings great traffic.Find good people and give them the infrastructure they need to be successful.Every time you double your numbers, the way you operate has to change or you won't be able to scale to the next level.Anyone can figure out how to get working ads going, but the confidence to spend is very important.Recommended Apps: LanderLab https://www.landerlab.ioEight Sleep https://www.eightsleep.comRecommended Audiobooks:Gym Launch Secrets by Alex Hormozi https://www.gymlaunchsecrets.comCan’t Hurt Me by David Goggins https://www.davidgoggins.comAtomic Habits by James Clear https://www.jamesclear.com/atomic-habitsToday’s Guest:Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business. Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:Website: https://www.7figureentp.comYouTube: https://www.youtube.com/7FigureEntrepreneurPodcastInstagram: https://www.instagram.com/7figureentpGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textWhat works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.In this first of three Best of 2022 series episodes, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.Join us and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODESome of the most successful companies in the e-commerce space are marketing-driven companies.Paid media is a great way to start getting more eyes on your site.You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.When making ads on Tiktok, use their tags, sounds, and filters.The most important thing in making TikTok content is to make the first two seconds a huge attention grabber.Younger generations have already adopted TikTok and now older generations are starting to adopt TikTok.TikTok content, being short and sweet, suits people's short attention spans.Use Triple Whale to track attribution since TikTok's attribution is lacking. The more numbers that you can track, the more that you can plan for your future.Build a community and listen to your customers.Today’s Guest:Chad Ross is the Founder and CEO of Dorsal BraceletsDorsal Bracelets A lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.Connect and learn more about Chad and Dorsal Bracelets here:Website: https://www.dorsalbracelets.comTwitter: https://www.twitter.com/chadross_Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.