

The Bottom-Up Revolution
Strong Towns
The Bottom-Up Revolution features the stories of the Strong Towns movement in action. Hosted by Tiffany Owens Reed and Norm Van Eeden Petersman, it's all about how regular people have stepped up to make their communities more economically resilient, and how others can implement these ideas in their own places. We’ll talk about taking concrete action steps, connecting with fellow advocates to build power, and surviving the bumps along the way—all in the pursuit of creating stronger towns. Each episode features a Strong Towns advocate who is making positive change in their community.
Episodes
Mentioned books

Mar 26, 2026 • 50min
Restarting a Strong Towns Local Conversation
Josh Olson, co-coordinator of Strong Towns Madison and author of the Counting Cranes blog, is active in local housing and street-safety advocacy. He recounts reviving a recurring local conversation with steady habits. The chat highlights projects like safer-streets trials, Parking Day, crash-analysis studios, and grassroots tactics for quick municipal wins.

Mar 23, 2026 • 20min
From ADUs To Improv Chicago Builds Stronger Streets
Chicago organizers Ellen Steinke and Dr. Chloe Groome walk through the fight to re-legalize ADUs, fix single-family zoning, and head off a looming transit fiscal cliff. They recount the campaign to save transit funding, including a sketch-driven show that turned insider debates about the Road Fund into something regular Chicagoans could act on. The episode follows their blend of detailed policy work, neighborhood organizing, and improv-rooted comedy.
ADDITIONAL SHOW NOTES
Vote for Chicago in the Strongest Town Contest!
Strong Towns Chicago (Site)
Strong Towns Chicago (Instagram)
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here.
This podcast is made possible by Strong Towns members. Thank you!

Mar 23, 2026 • 19min
Inside West Allis's Playbook for Stronger Local Economies
Steve Schaer and Patrick Schloss share how landlocked, eleven‑square‑mile West Allis, Wisconsin has become one of metro Milwaukee’s most business‑friendly cities by growing from within after major factory closures. They trace the community’s path from brownfields and aging corridors to adaptive reuse, new housing, and lively main streets filled with independent shops, coffee houses, and breweries. Along the way, they highlight zoning shifts, creative financing tools, arts events, transportation academies, and on‑the‑ground outreach that together have changed the city’s trajectory.
ADDITIONAL SHOW NOTES
Vote for West Allis in the Strongest Town Contest!
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here.
This podcast is made possible by Strong Towns members. Thank you!

Mar 23, 2026 • 17min
From Parklets To Pilots, Sheboygan Reclaims Its Streets
Brian Kelly and Braden Schmidt went from curious residents to leaders helping redesign streets, modernize zoning, and unlock safer, more affordable neighborhoods in Sheboygan, Wisconsin. In this conversation, they share how modest first steps—showing up to meetings, testing a parklet, repurposing old materials—grow into city‑wide change. Their story traces the path from tentative beginnings to a community that’s learning, iterating, and steadily becoming stronger.
ADDITIONAL SHOW NOTES
Vote for Sheboygan in the Strongest Town Contest!
Sheboygan Active Transportation (Instagram)
Sheboygan Active Transportation (Facebook)
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here.
This podcast is made possible by Strong Towns members. Thank you!

Mar 23, 2026 • 18min
How Madison Turned Small Experiments Into Safer Streets
After repeated crashes into a beloved coffee shop, residents in Madison, Wisconsin pushed for a fast, inexpensive lane change instead of another long, consultant‑driven process. Josh Olson explains how neighbors gathered speed data, won a two‑month trial, and helped make the change permanent. Along the way, he shares how that work fed into broader safety goals, housing reforms, and a shift from “why don’t we” to “how can we.”
ADDITIONAL SHOW NOTES
Vote for Madison in the Strongest Town Contest!
Strong Towns Madison (Site)
Strong Towns Madison(Instagram)
Madison Property Tax Value Per Acre (Site)
Counting Cranes (Substack)
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here.
This podcast is made possible by Strong Towns members. Thank you!

Mar 19, 2026 • 55min
Building Community With The Neighbors You Already Have
Graham McBain, founder of Hey Neighbor and creator of a 10-step block party program, shares how he turned a street of houses into a living neighborhood. He recounts knocking on doors, Lawn Olympics, and handing event ownership to neighbors. Stories include kids roaming freely, planning parties, and scaling local connections into lasting community.

Mar 17, 2026 • 21min
How Vibrant Lafayette Organizes Parents for Safer Streets
Most parents worry about safer routes to school but can’t track every plan or attend every meeting. In Lafayette, Kirk Wandy and Brian Parsons help lead Vibrant Lafayette in doing the legwork—digging into projects like the School Street path, meeting with staff, and then giving busy families clear, targeted ways to show up when it matters most.
ADDITIONAL SHOW NOTES
Vibrant Lafayette (Site)
Vibrant Lafayette (Instagram)
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here.
This podcast is made possible by Strong Towns members. Thank you!

Mar 12, 2026 • 41min
Starting Where You Stand: The Great Raleigh Cleanup Story
Instead of waiting for permission or a grand plan, Preston Ross III started picking up trash on his own block—and kept going. Learn how that simple habit evolved into a nonprofit, a workforce program for unhoused neighbors, and a practical playbook for taking action in your town.
ADDITIONAL SHOW NOTES
Local Recommendations:
A Place At The Table
Tapyard Raleigh
Lake Johson
North Carolina Museum of Art
The Great Raleigh Cleanup (site)
The Great Raleigh Cleanup (Instagram)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!
This podcast is made possible by Strong Towns members. Thank you!

Mar 10, 2026 • 20min
What Jasper Teaches Us About Beating Mega Projects
Mark Nowotarski, a civic advocate from Jasper, Indiana who led local organizing against the Mid‑States Corridor. He recounts six years of grassroots resistance to a proposed 54‑mile, $3.4 billion highway. Short scenes cover yard signs, town halls, polling, local impacts on roads and emergency access, and how persistence and alliances shifted power against a mega-project.

Mar 5, 2026 • 51min
Building Culture Around Beauty, Craft, And Daily Life
In an era of quick, generic construction, Austin Tunnell makes the case for caring about beauty and craft. He shares lessons from masonry, small‑scale development, and his own projects on creating places people actually enjoy using every day.
ADDITIONAL SHOW NOTES
Local Recommendations:
Wheeler District
Clarity Coffee
Taco Nation
Akai Sushi
The Building Culture Podcast (site)
Building Culture (site)
Townsend Project (site)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!
This podcast is made possible by Strong Towns members. Thank you!


