Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?

One of the most talked about areas of HR and Recruiting is People Analytics. But why is it such a popular trend and, in practical terms, what does People Analytics actually even mean? I can think of no one better qualified to answer these questions than David Green, Global Director of People Analytics Solutions at IBM and one of the world’s leading commentators on this topic. I’m delighted to have David as my guest on the show this week. In the interview we discuss:     •    David’s definition of People Analytics     •    The difference between analytics and reporting     •    Specific use cases of People Analytics across the talent lifecycle     •    Why recruiting is such a good fit for People Analytics     •    Predicting the future with Predictive Analytics     •    Internal and external data sources     •    AI and why we should believe some of the hype David also shares his views on using analytics to improve the employee experience and gives us his predictions for the future of this space P.S. My new book “Exceptional Talent” is available now. You can buy copies here directly from Kogan Page the publisher and if you use discount code FHRET20 you’ll get 20% off. If you want to subscribe to the Exceptional Talent mailing list to be kept updated on addition content and workshops we will be developing you can do that here www.exceptionaltalent.io Subscribe to this podcast in iTunes

A bit of a special episode this week. As regular listeners will know, “Exceptional Talent” the book I’ve co-authored with Mervyn Dinnen has just been published. With so many of the themes covered in the book crossing over with those that get covered on the podcast I thought it would make sense to give you a deep dive into the book’s content. My guest this week to help me do this is, of course, my co-author Mervyn. Topics we discuss:     •    What is the book about and why did we write it     •    Our definition of Exceptional Talent and the Talent Journey     •    Getting Talent Attention     •    Recruitment and Marketing     •    Art vs Science in the reinvention of Assessment     •    Continuous Onboarding     •    HR as Talent Producers     •    Developing The Employee Experience     •    Engagement and Retention     •    The implications of more technology in the workplace You can buy the book here directly from Kogan Page and if you use discount code FHRET20 you’ll get 20% off. If you want to subscribe to the Exceptional Talent mailing list to be kept updated on addition content and workshops we will be developing you can do that here www.exceptionaltalent.io Subscribe to this podcast in iTunes

This week sees a first for the show, rather than me just interviewing one guest, in this episode I’m interviewing two. I recently headed down to Pepsico’s UK offices in Reading to have a conversation with Kevin Hough, their Head of Talent Acquisition for the UK and Ireland, and Dan Fitzpatrick, Talent Acquisition Lead for PepsiCo Global Concentrate Solutions. We covered a lot of ground in our discussion and it was great to hear Kevin and Dan talk about some of the everyday realities of in house recruitment within a large corporate. In the interview we discuss:     •    PepsiCo’s recruiting challenges     •    Anticipating STEM recruitment needs     •    How Talent Acquisition is changing as a discipline     •    Is recruiting the same as marketing?     •    The changing skill set of the in house recruiter     •    Rethinking relationships with recruitment agencies     •    The role of technology Kevin and Dan also give us their views on the likely future for talent acquisition. Subscribe to this podcast in iTunes

The future of job boards has been an ongoing debate in our industry for years. A debate that has been dominated by predictions of their demise. These predictions have so far proved to be erroneous. But what is their future? Who to better to ask than my guest this week Peter Weddle. Peter is the CEO of TA Tech, the trade association for the global talent acquisition technology industry. He has been a close observer of the job board market since its inception in the 1990s and has some great insights to share. In the interview we discuss: Peter’s history in the industry and some of the changes he has seen Why talent acquisition vendors are looking at solution stacking and building partnerships and alliances The potential of programmatic advertising and what recruiting can learn from mistakes made in e-commerce advertising The challenge of transitioning from duration based advertising to performance based advertising Other ways that Job Boards are changing. Peter also shares his views on the future and gives us details of several unique events being run by TA Tech during 2017 Subscribe to this podcast in iTunes

Time for something completely different. One of my favorite industry podcasts is Hiring On All Cylinders produced by the lovely people at Entelo. This week, in the interests of friendly podcast co-operation, I’m doing a podcast exchange with them. I’m interviewed in the latest episode of Hiring On All Cylinders, talking about my new book and everything I’ve learned from interviewing all my wonderful podcast guests. Meanwhile on this week’s Recruiting Future Podcast my guest is Jill Witty, VP of Talent and Operations at Entelo. Jill has helped the company scale up from 7 employees to a 120 employees and has some fascinating insights into the modern world of Talent Acquisition. In the interview we discuss:     •    Innovative recruiting approaches     •    Diversifying talent pools at the top of the funnel     •    Establishing a compelling and competitive employer brand     •    Values based recruiting that focuses on culture add rather than culture fit Jill also gives us her take on the future of talent acquisition technology and in particular the potential role of artificial intelligence in recruiting. Subscribe to this podcast in iTunes

Over the last few  weeks a number of guests on the podcast have mentioned that they have been included in Glassdoor’s Best Places To Work list and I’m sure many of you are interested in finding out more about what this actually means. My guest this week is Lisa Holden , Employer Communications Manager at Glassdoor. I spoke to Lisa to find out how the Best Places To Work list is put together and also to understand more about the growing correlation between employee voice and employer brand. In the interview we discuss:     •    The origins of Best Places To Work     •    Debunking some common myths     •    What are the common traits that propel employers up the list     •    Why the relationship between employee voice and employer brand is so important     •    The vital importance of transparency Lisa also talks us through some of the more surprising inclusions in the list and gives us her thoughts on future trends Subscribe to this podcast on iTunes ANNOUNCEMENT: You can now download a dedicated Recruiting Future Podcast app for your smart phone or tablet. Just search for “Recruiting Future” in the Apple or Google Play app stores.

Over the last few years, we have seen the development of a new type of recruiting technology, the recruitment marketing platform. Designed to make Talent Attraction more strategic and bring marketing technologies and techniques to recruiters, these platforms are certainly making an impact but I sense that there is still a lot of confusion surrounding them. My guest this week is Madeline Laurano, principal analyst and co-founder of Aptitude Research Partners. Madeline has recently authored a market report on recruitment marketing platforms which is designed to give potential buyers much needed insight into this emerging space. In the interview we discuss:     •    What recruitment marketing platforms are and what they are not     •    The changes in Talent Acquisition that are driving the market for this type of technology     •    The key features and capabilities of recruitment marketing platforms.     •    The value and results clients are seeing from using these platforms     •    What buyers should be looking for when selecting a recruitment marketing platform Madeline also gives us her view on the likely future of this market in terms of partnerships and consolidation. Subscribe to this podcast in iTunes

One of the things I’ve learned from interviewing people for the podcast is that very often the most effective recruiting innovations come from the recruiting teams at tech start-ups who have successfully scaled. This is normally as a result of the size of the recruiting challenges they tend to face and the speed at which they must overcome them. My guest this week is Anna Lambert, Director of Talent Acquisition at Shopify. Shopify is a great example of a tech company that has scaled massively and Anna has some great insights on recruiting innovation to share. In the interview we discus:     •    How to maintain quality of hire as you grow     •    The life story approach to recruiting     •    Interview shadowing     •    Effective strategies to overcome human unconscious bias     •    The critical importance of employer brand Anna also talks about the advantages of her non-recruiting background and gives her view on the outlook for the future. Shopify are currently looking for new recruiters to join their team, more details are available on their careers site Subscribe to this podcast in iTunes

I’ve noticed that there is an increasing amount of discussion about the use of personas as a tool for sourcing and recruitment marketing. However I also suspect that is still not a great deal of understanding about what personas actually are and just how useful they can be. I can think of no better person to shed some light on this top than John Vlastelica from Recruiting Toolbox. John returns for a second visit to the show after his incredibly popular interview last year on hiring managers In this interview we discuss: What are personas, how can they be used and what are their advantages The key components of a persona and how you go about creating them How personas can be used to build pipelines in a way that massively accelerate time to hire Using personas to help shape the recruiting sell by defining magnet people and magnet projects John also give his thoughts on the future role of technology in this area and explains why he wants to see more employers using these  persona based methodologies. Subscribe to this podcast in iTunes

Employer Branding and Content Marketing are two phrases that are being used more and more frequently these days. But what do they actually mean? How do they work together and why should employers be investing time and money into them? My guest this week is someone who knows the answer to all of these questions, James Ellis from Bex Consultants. James is an Employer Brand and Content Marketing specialist who has some really interesting insights into these topics. In the interview we discuss:     •    The definition of an Employer Brand     •    How employers can use re-framing to influence the perception of their brand     •    How Content Marketing can be used for Employer Brand activation     •    Brand patterns and story telling     •    The evolution of content formats James also talks us through the employers who he thinks are doing this well and give his advice for companies who are just getting started on this journey Subscribe to this podcast in iTunes Click here to pre-order “Exceptional Talent”