Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?

Employer Branding, it's a been a topic we've mentioned in passing a lot on the show this year, but unusually we haven't done a deep dive into it for a quite a while. So what are the current trends in employer branding, how are the events of this dystopian year shaping what employers are doing and what should employer brand strategies for the future look like?My guest this week is the perfect person to answer all of these questions. David Thompson is a highly experienced employer brand consultant and the founder of Employer Branding Made Easy. Keep listening to hear his thoughts on the present state and future direction of employer branding.In the interview, we discuss:   ▪   Employer brand trends that are being accelerated by the pandemic   ▪   Three key areas where employer brand is now having an impact   ▪   The importance of great stories and how to tell them   ▪   Keeping employees engaged by strengthening emotional ties   ▪   Managing reputation   ▪   Where should employer brand sit within organisations?   ▪   Do we overcomplicate employer brand?   ▪   How should employers be shaping their employer brand strategies for the future?Subscribe to this podcast in Apple Podcasts

The changing relationship between talent acquisition and talent management is something we've been talking about a lot in 2020. With accelerated digital transformation causing a skill crisis for many employers, the role of learning across the talent acquisition journey is increasingly important. Upskilling recruiters and hiring managers is an obvious part of this, but what about the potential for employers to use digital learning systems to upskill talent pools of potential hires.To explore this in more detail, my guest this week is Peter Gold, Manager of Recruiting Solutions EMEA for Cornerstone On Demand. Cornerstone is doing some pioneering work in this area, and with over 30 years of experience in recruiting, Peter has a lot of insights to share.In the interview, we discuss:   ▪   Recruiting resilience   ▪   The changing relationship between skills and talent acquisition   ▪   Skills matching and gap analysis via machine learning   ▪   Upskilling talent pools   ▪   Moving to a buy and build model of talent acquisition   ▪   Providing learning content on a limited budget   ▪   Hiring Heroes   ▪   Predictions for the future of talent acquisitionSubscribe to this podcast in Apple Podcasts

The world of work has changed more this year than any of us could have ever imagined back in January. However in the all the discussion around working from home the future of flexible working we are often not taking into account the radical changes that technology and Artificial Intelligence will bring to jobs and the workplace over the next few years.The implications for talent acquisition and talent management are enormous as companies will need to continuously find and develop new skills as well as managing the evolving relationship between humans and ever more intelligent machines.My guest this week is Amanda Fajak, Executive Director at Walking The Talk. Walking the Talk have recently published some research on employers cultural readiness for the transformations AI will drive, and Amanda has some interesting insights, and actionable advice to shareIn the interview, we discuss:   ▪   What changes is AI driving for companies and workplaces?   ▪   Digitization versus Digital Transformation   ▪   The dangers of compartmentalization   ▪   Relationship between humans and AI   ▪   What role should an employer play in someone's career?   ▪   Transforming and shaping skills   ▪   Why talent acquisition needs to play catch up   ▪   The importance of caring and the implications for leadership    Download the report - “Is your culture Digital & AI-ready?”   Subscribe to this podcast in Apple Podcasts

In my opinion, one of the most significant changes we are likely to see in Talent Acquisition next year is a rethinking of recruitment marketing. Programmatic advertising, career site systems and a sophisticated foundation of data and analytics are all going to part of this change.So what should talent acquisition leaders be considering in their recruitment marketing strategies and what changes in talent markets are marketing data currently showing us?My guest this week is Chris Forman, CEO of Appcast. Appcast has access to a vast dataset that gives them a unique view of global recruitment marketing efficacy, and Chris has some incredibly valuable insights to share.In our conversation, we discuss:   •   Definitions of programmatic advertising   •   What is the data telling us about current labour market trends?   •   The new focus of the war for talent   •   What does effective recruitment marketing look like   •   The number one signal of recruitment marketing success   •   How employers can increase their application conversion rates   •   Short-form and native apply assisted applications.   •   Evolving content strategies   •   Language, diversity and inclusion   •   Authentic, impactful video   •   What do the next 18 months have in store for talent acquisition?Subscribe to this podcast in Apple Podcasts

2020 has seen more focus than ever before on diversity, equity and inclusion. Despite this though many employers are still struggling to make tangible progress in these areas. So why are diversity strategies failing and how should companies be changing their thinking.To help answer this question based on her considerable experience and expertise in organisational diversity, my guest this week is Michelle Silverthorn, CEO of Inclusion Nation and author of the book "Authentic Diversity".In the interview, we discuss:   •   Michelle's backstory and the reasons she wrote her book   •   Why the old rules of diversity don't work    •   The problems with "just making the business case."   •   Talking about race   •   Being comprehensive with diversity data   •   The importance of prioritising, establishing goals and taking bold actions   •   Vital accountability   •   Inclusivity and allowing differences to shine   •   Michelle's very powerful personal story about empathy and communitySubscribe to this podcast in Apple Podcasts

Over the last few weeks, the show has been focusing on the long term strategic changes talent acquisition leaders are making to ensure their teams are fit for purpose in 2021, and this will continue to be the theme of the podcast moving forward. However, I wanted to take a quick break from it in this episode and focus on some very practical advice.Lockdowns and remote working mean that video communications are now playing a hugely increased role in all of our lives. So how can you make sure you are presenting yourself in the best light (quite literally) and what elements of personal video production could you adopt to make sure you are effect when presenting to colleagues, candidates or customers.My guest this week is the king of professional do it yourself video production, Stephen O’Donnell. Many of you will know Stephen from the video content he creates and the excellent advice he shares. Whether you are looking to stand out on a Zoom call, use video to promote your vacancies or deliver a memorable presentation at a virtual conference, there are insights here for everyone.In the interview, we discuss:   •   Why invest time and money in personal video production?   •   The basics: cameras, sound and lighting   •   The difference in skills between presenting on stage and presenting on video   •   Using graphics and multi-camera setups   •   Standing out and having presence.   •   Harnessing video to improve quality of hire   •   Benefits and opportunities from live streaming   •   The future of face to face eventsSubscribe to this podcast in Apple Podcasts

Remote working, flexible working and distributed working were all big topics last year in a debate that has jumped forward ten years during 2020. So what does the future of work now look like? How will remote working develop as we move forward and how can employers build culture and a sense of belonging with a distributed workforce.My guest this week is Tami Rosen a Senior HR Executive with leadership expertise at startups and Fortune 100 companies, including Atlassian, Apple, and Goldman Sachs. Tami recently took an instrumental role in developing a framework for the future of work called "TEAM Anywhere" and has a vast amount of knowledge to share on remote and distributed working.In the interview, we discuss:   •   Why a company's people strategy is its business strategy   •   Being people-centric, not office-centric   •   The continuum of distributed working   •   Balance work and life remotely   •   Opening up global talent pools   •   The importance of collaborative moment for connection and belonging   •   Building culture in a distributed workforce   •   Asynchronous working   •   The need for better tools   •   Hopes for the futureSubscribe to this podcast in Apple Podcasts

Talent Acquisition has changed dramatically this year, and many employers are now finding that their TA tech stacks are not fit for purpose moving forward. However, in such an economically uncertain environment, unlocking the investment required to update technologies is a real challenge.So what can talent acquisition leaders do to build compelling business cases for investment to develop their technology strategies for the future?My guest this week is Tony de Graaf, Hiring Success Director EMEA at SmartRecruiters. As well as working on the technology vendor side of the industry, Tony has himself been a Talent acquisition leader and has some very valuable insights to share on building internal business cases for recruiting technology investment. In the interview, we discuss:   •   The current state of the market   •   What are talent acquisition leaders focusing on for 2021   •   The need for investment when the willingness to invest is low   •   Building business cases around transformation   •   Savings and business outcomes   •   Technology, sourcing, people and efficiency   •   Identifying hidden costs and making savings via tech stack consolidation   •   Converting process optimisation in cost savings   •   Why time to hire and cost per hire are not appropriate metrics to track   •   What with talent acquisition look like in 2 yearsSubscribe to this podcast in Apple Podcasts

In previous episodes of the show, we've talked about the reinvention of talent acquisition and what it takes to be world-class. Behind any significant reinvention lies a transformation process of people, practices and purpose. So how are employers approaching recruiting transformation and what is the best way to ensure success.My guest this week is Diane Circo, Head of Talent Acquisition at Siemens US. Siemens has been executing a significant transformation in talent acquisition, and Diane has valuable insights to share about co-creation, innovation and technology.In the interview, we discuss:   •   The drivers behind recruiting transformation at Siemens   •   Automating repetitive and transactional work   •   Design thinking in delivery excellence   •   Opportunity and urgency in 2020   •   Using technology to reimagine the hiring manager process   •   The importance of a robust well-segmented tech stack   •   Why candidate experience is now critical   •   Innovations and the futureSubscribe to this podcast in Apple podcasts

As we move towards 2021, it's increasingly evident that a paradigm shift is taking place in talent acquisition. Forced remote hiring has added rocket fuel to technology adoption, and the deep recession is driving new strategic thinking around purpose, people and process. So what does world class talent acquisition now look like and what kind of competitive advantages does it bring.My guest this week is Harry Osle, Principal and CHRO at The Hackett Group. The Hackett Group is a strategic consultancy which benchmarks best practice within enterprises, and Harry has some unique research-driven insights to share on talent acquisition and the future of work.In the interview, we discuss:   •   How the pandemic has put HR front and centre   •   Workplace, Workspace and Workmates   •   Productivity in the new world of work   •   The impact on Talent Acquisition   •   Increased digitalisation and digital transformation   •   Why world class companies are able to spend less on a per hire basis   •   Driving value by keeping hires longer   •   Practical advice on how to be world class at talent acquisitionSubscribe to this podcast in Apple Podcasts