eComFuel Podcast

Oftentimes, a large portion of an entrepreneur's wealth comes from the exit, and in this episode, I'm sitting down with Joe Valley to get geeky about the highs and lows of selling businesses. Joe is not only the author of The EXITpreneur's Playbook and a long-time business broker with Quiet Light Brokerage, but he has also helped a lot of ECF members exit their own businesses. Listen in as we dive into the art of buying and selling from Joe's perspective, having handled hundreds of transactions over his career, including how you can set up your business to sell for top dollar right from the beginning. We also talk about where the market is right now in terms of buying and selling eCommerce stores, as well as some of the specifics surrounding FBA businesses, addbacks, and what the perfect-sized business really is. You can find show notes and more information by clicking here: https://bit.ly/2VxNj6A Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

We all know there are two things that are certain in life: death and taxes. I'm excited to have my accountant, Mario Lucibello, join me today to talk about saving on taxes and tax strategies specific for entrepreneurs and business owners. We also chatted about something I wasn't expecting that really opened my eyes to how we view and think about our money. Listen in as we dive into how to save on your taxes in many different circumstances, including some of the best ways to sell assets without losing your profit to taxes. You'll learn why you might want to consider paying yourself more through your payroll, why having an accountant who understands your unique situation is the best way to save money, and the psychology behind how we think about our money. Mario has seen the finances of hundreds of entrepreneurs over the years, and he has a really interesting perspective on wealth and well-being that you won't want to miss. You can find show notes and more information by clicking here: https://bit.ly/3jfFFpb Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

You probably spend anywhere from 6 to 10 hours every day sitting in front of your computer screen, and your ability to use that machine well dictates not only how productive you are, but how well your business does. But how often do we really sit and think about how well our computer is set up, how well it's optimized, and how efficient we are at using it? In this short and sweet episode, I'm sharing my tips for mastering your computer so you can shave time off your work week and get more done in less time. Something as simple as leveling up your computer skills can have massive implications on your productivity and business success, so make sure you don't miss this episode! You can find show notes and more information by clicking here: https://bit.ly/3iBW5aO Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Cressida Granger is the owner of Mathmos.com, a name you might actually remember as being the original creator and inventor of the famed lava lamp. She is a more recent member of the ECF community, and I wanted to get her on to talk about her story and her business because it is so incredibly interesting. Listen in as Cressida shares how she manufactured a back-of-the-napkin deal for the iconic lava lamp brand, what happened when people found out that her patent on the lava lamp had expired, and why the business chose to move away from wholesale. We also discuss the Brexit challenges that have become part of the territory of shipping from Britain, as well as why Mathmos is making the move to a new e-commerce platform (and which one it is). You can find show notes and more information by clicking here: https://bit.ly/3rjd2ep Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Building an amazing life is just as important as building a thriving e-commerce store, and today we're talking about something that has made a huge impact in my life: splitting time between two different places. I was hesitant about doing an episode on this topic for a long time, but I decided to share for three reasons: the impact it has had, the questions I get asked about it, and the challenges that sometimes come along with it. So in this episode, I'm joined by two friends who also split their time, Danny and Pete, and we're talking about how to make living in two places work. You'll learn why they chose the cities they did, how to build a community, how to make it work when you have kids, and—of course—how to structure your finances to make it feasible. If you've ever dreamed of living in a new place and wonder what that could possibly look like, this is an episode you don't want to miss! You can find show notes and more information by clicking here: https://bit.ly/3e5zIJx Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

I have long been a huge advocate for testing your pricing. Why? Because if you have never tested, there is potentially money you are leaving on the table. So in this episode, we're taking the discussion a step further and talking about split testing your pricing with the founders of IntelliGems, an analytics and optimization platform for mobile developers to run A/B tests and ultimately drive monetization. Adam Kitain and Drew Marconi both have a lot of experience with product pricing and split testing, and they're in the trenches helping e-commerce store owners test pricing. Listen in as we discuss how to test your prices—with the goal of raising those prices to increase profitability—including some not-so-obvious ways that you can test without actually changing your prices. We're also diving into the science behind price testing, how to optimize your testing, and ways that you can DIY price testing and mitigate any potential customer service risk. You can find show notes and more information by clicking here: https://bit.ly/2Vir0kI Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Today we're picking things back up with Tal Moore, and this time, we're covering all things investments—the good, the bad, and the high-returning. In case you missed the last episode, Tal is a born entrepreneur and founder of Franklin's Popcorn, Softy Wipes, and Guardline Security. He believes that the key to financial freedom is found in your passive income opportunities. Listen in as we dive into some of the best and worst investments that Tal has made over the years and discuss why he prefers to invest in what others may consider unorthodox ventures. You'll learn his number one secret to getting above-average returns and the three rules of investing that he lives (and invests) by. You can find show notes and more information by clicking here: https://bit.ly/2UjAcEO Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Tal Moore discovered his knack for business at the ripe young age of 12 years old. Selling gumballs to his friends ultimately led him to launch Gumballs.com, one of the largest online vending machine retailers. Tal is also the founder of many other businesses, including Franklin's Popcorn, Guardline Security, and Softy Wipes. He has given so much to the ECF community over the years and I'm excited to have him here. Listen in as Tal shares his story through entrepreneurship, including how he managed to have the conviction to turn down a sales offer for Guardline, the personal toll it took on him, and how he decided to stay the course with the business. We also talk about how the downturn in his business actually turned out to be a blessing in disguise when the pandemic hit, as well as how COVID played a role in the subsequent upturn. This is part one of a two-part episode, so make sure to check out the next episode to hear more from Tal! You can find show notes and more information by clicking here: https://bit.ly/3gNJm5n Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

If you're running a business, you undoubtedly have a million and one things vying for your time: family, health, religion, your business, and your friends. What most often gets pushed aside are friendships, which is especially true for entrepreneurs who tend to jam-pack their lives with as much as they can possibly fit in it—and then add some more on top of that for good measure! That's why in this episode, I'm talking about how to cultivate friendships as an entrepreneur. Friendships are not just good for us as social beings, but they're also good for our overall physical and mental health, so I'll be giving you my thoughts on friendships, how they have worked in my life, and how I've been intentional with them. I also talk about how I've been able to nurture my friendships despite the craziness that is entrepreneurial life. You can find show notes and more information by clicking here: https://bit.ly/3zfcCct Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Josh Zhang is the Founder and CEO of Gainfluence.com, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. In this episode, we talk about where the influencer market is going (particularly after the pandemic), the best use of a $50,000 marketing spend in 2021, and why it's more important than ever to look at what is converting customers in real-time when it comes to advertising. We also talk about some of the more under-utilized platforms that are not only giving creators more control, but also allowing them to have a bigger piece of the viewer pie. You can find show notes and more information by clicking here: https://bit.ly/3p8ITNH Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.