Unofficial Partner Podcast

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.So the new £900million, 10 year deal, signed recently, has a significance that goes beyond the two organisations and offers a glimpse as to how the sports economy might evolve over the next decade.What are the ripple effects of this deal, on other football clubs and other sports?Did Man Utd benefit from Adidas' recent acrimonious split with controversial hiphop star Kanye West and the costly ending of the Yeezy brand collaboration?How does this deal impact on the overall value of Man Utd?And what's the significance of the timing of the announcement, as the Glazer family consider rival offers to buy Manchester United for a fee rumoured to be in the region of £5billion.To dissect what all this means are guests Leo Thompson and Michael Broughton.Leo Thompson is Co-President of Rights Management at Two Circles and formerly of Manchester United.Michael Broughton is Co-Founder of Sports Investment Partners and part of the consortium which bid to buy Chelsea Football Club last year. For more on the Adidas Man Utd deal and its ramifications, read this week's Unofficial Partner newsletter, under the heading of Yeezy Does It. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

The Pirates vs The Premier League is a new, standalone podcast documentary series, in to the illicit world of illegal sports streaming. It's the first project to emerge from Unofficial Partner Productions, led by Matt Cutler, former SportBusiness Editor and Two Circles communications director, who has joined UP to lead on this new venture, with a brief to create interesting stuff for business and broader sports audiences. In this conversation, Matt joins Richard to talk pirates, criminals, football fans and Amazon Firesticks. This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University London.ISH and Loughborough University recently launched the new Leadership in Sport Master’s course, running from Autumn 2023.Uniquely, the course has been designed for executives working in the sports industry as well as athletes seeking specialised education to support their professional development. The masters course fits alongside busy jobs and busy lives. It’s ideal for people seeking to develop their impact and effectiveness in leading and managing. individuals, teams, and organisations. The mission of ISH – which is led by the former England Cricket Selector, professional cricketer and. author, Ed Smith – is to nurture and inspire sport’s current and future leaders around the world.  Students on the MA Leadership in Sport programme will join an amazing ecosystem of sports experts – Loughborough University has been ranked the #1 university for sports-related subjects for the past 7 years. So the world’s top sports university is working in tandem with a unique sports network at ISH. The new intake starts in October 2023 and applications are currently open. Find out more at. www.sportshumanities.org Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

What's the role of a National Governing Body for sport in 2023? Is the NGB business model relevant or sustainable? These are questions running through this episode of The Squeezed Middle, our series created in collaboration with PTI Digital, the technology and strategy consultancy.Our focus is on the hugely popular sport of cycling, which at an elite level has been one of the great British success stories over the past two decades, creating a cast of superstar athletes and a haul of Olympic gold medals. But what was the impact of that success? And what does it tells us about how sport is run and the relationship between the two sides of the NGB's job, which is high performance and mass participation.Jon Dutton was appointed CEO of British Cycling in April this year, having held the same role at the 2022 Rugby League World Cup. Previous to that Dutton held senior roles across sport including the 2014 Tour de France Grand Depart, PGA European Tour and UEFA, and is a Board member of the 2023 UCI Cycling World Championships held in Glasgow this month.Joining the conversation is Ben Wells, CEO of PTI Digital. The first episode of The Squeezed Middle was published last month and is available across Apple, Spotify and all podcast apps.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland FC and author of The Homecoming: The Lionesses and Beyond, Sarah Batters, of P&G and more recently Southampton FC and Charlotte Thomson, head of women's football at Copa90.The Work:Les Bleues - OrangeWatch Women’s Sports - Johnnie WalkerWhat The Football - NikePlay Until They Can't Look Away - AdidasGoal of the Century - HyundaiVar Tid Nu (Our Time Now) - Adidas SwedenUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

The Buy Side is our regular conversation with brand side marketers about sport and sponsorship.This week's guest is Eike Doerte Burgel, Global Head of Olympic & Paralympic Programme at German based insurance giant, Allianz.Joining the podcast are regular Buy Side collaborators, Sally Hancock and Shaun Whatling.This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University London.ISH and Loughborough University recently launched the new Leadership in Sport Master’s course, running from Autumn 2023.Uniquely, the course has been designed for executives working in the sports industry as well as athletes seeking specialised education to support their professional development. The masters course fits alongside busy jobs and busy lives. It’s ideal for people seeking to develop their impact and effectiveness in leading and managing. individuals, teams, and organisations. The mission of ISH – which is led by the former England Cricket Selector, professional cricketer and. author, Ed Smith – is to nurture and inspire sport’s current and future leaders around the world.  Students on the MA Leadership in Sport programme will join an amazing ecosystem of sports experts – Loughborough University has been ranked the #1 university for sports-related subjects for the past 7 years. So the world’s top sports university is working in tandem with a unique sports network at ISH. The new intake starts in October 2023 and applications are currently open. Find out more at. www.sportshumanities.org Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

The Big Idea is our series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.Our guest is David Proudlock, Chief Strategy Officer at Crispin Porter Bogusky London.The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards. The blurb says that Cannes celebrates 'creativity, effectiveness and innovation in the global advertising, marketing and communication industries'. An award in the sport category has become much sought after by sports marketing agencies and their clients.But what sort of work is getting rewarded with a gong, and what does that mean for the relationship between sport and the creative industry today.The full list of awarded work is available here. The creative referenced in this podcast includes:Grand PrixDREAMCASTER MICHELOB ULTRAPEDIDOSYA WORLD CUP DELIVERYGoldSHOUT, TELEFONICALEA KIMBERLY CLARK THE FORGOTTEN TEAM MEOSilverNike FC Presents the FootballverseAIRTEL 175 REPLAYEDTHE EXILED TEAM BRAHMA BEER ADIDAS X SPEEDPORTAL RICK & MORTYSECOND OPPORTUNITY LEAGUE CORONALAS DIABLILLAS MAJOR LEAGUE BASEBALLBLACK COACHES TELEFÓNICAWe also mention this Orange Women's World Cup ad, which is not a Cannes winner but is getting a bit of traction recently.This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University LonUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

A few months ago Unofficial Partner was invited to join The RugbyDAO WhatsApp group. As of today, the group consists of 232 people from across the sport, made up of some famous ex players, administrators of governing bodies, club owners and coaches, grassroots activists and other interested parties from around the world.It felt like a good time to ask, what is RugbyDAO? Why does it exist, and what does it say about the state of the rugby business, that its founder Nick Riggall felt he needed to create it? This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough University London.ISH and Loughborough University recently launched the new Leadership in Sport Master’s course, running from Autumn 2023.Uniquely, the course has been designed for executives working in the sports industry as well as athletes seeking specialised education to support their professional development. The masters course fits alongside busy jobs and busy lives. It’s ideal for people seeking to develop their impact and effectiveness in leading and managing. individuals, teams, and organisations. The mission of ISH – which is led by the former England Cricket Selector, professional cricketer and. author, Ed Smith – is to nurture and inspire sport’s current and future leaders around the world.  Students on the MA Leadership in Sport programme will join an amazing ecosystem of sports experts – Loughborough University has been ranked the #1 university for sports-related subjects for the past 7 years. So the world’s top sports university is working in tandem with a unique sports network at ISH. The new intake starts in October 2023 and applications are currently open. Find out more at. www.sportshumanities.org Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Today’s guest are Mervyn King and Ed Smith.Lord Mervyn King, Baron King of Lothbury, was formerly Governor of the Bank of England and is an Expert Lecturer at the Institute of Sports Humanities (ISH). Ed Smith is an author, journalist and former National Selector for England cricket. As a professional cricketer, he played for Kent, Middlesex & England and is the Founder of ISH.The conversation builds on the themes of Mervyn’s book, Radical Uncertainty: Decision Making for an Unknowable Future. The recording took place at Ed’s house in Kent.ISH’s Leadership in Sport Masters is currently open for applications – if you want to be part of the next cohort or to find out more, visit sportshumanities.orgUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

What is a football club? Bohemian FC (Bohs) has a different answer to that question than most. The story of the Dublin team is an antidote to the usual diet of Super League ambitions, big money transfers and private equity buy outs that populate much of the football business conversation today. Bohemians compete in the Premier Division of the League of Ireland, and are the oldest League of Ireland club in continuous existence.  This conversation demonstrates that other stories are possible. That a football club can stand for something and remain commercially successful, in fact build a new, fresh narrative that broadens the definition of what sponsors can achieve via a football partnership.Our guests are Daniel Lambert and Harry McCann.Daniel is Chief Operating Officer of Bohemian FC.Harry is in charge of consumer relations and PR at Dublin Bus, the largest public transport provider in Ireland.I'm joined by regular Buy Side co-host Shaun Whatling. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Unofficial Partner and DAZN Present…The Billion Dollar Women’s Football Brainstorm.An invited audience and VIP guests build the future of women’s football, live on stage at DAZN's London headquarters.What if...we create: The IPL of Women's Club Football.A closed league of the best players from around the world.Angel City, Barcelona, Arsenal and new teams that don't yet exist.Outside of FIFA and UEFA control.Limited 'NFL-type' season. Funded by enormous amounts of money, think Sovereign Wealth, Private Equity and gullible billionaires.A disruption to the status quo. What decisions would we make?What would be the real world implications of those decisions?And ultimately, would you put your money where your mouth is?Are you in or out?This was the question put to a room of guests from across sport.On stage contributors:Alison Lomax, Managing Director, YouTube UK and IrelandJo Tongue, CEO, Tongue Tied ManagementMarc Watson, Chief Commercial Officer, DAZNRowena Samarasinhe, Managing Director, GENSportMaggie Murphy, CEO, Lewes FCSarah Batters, Director of Marketing and Partnerships, Southampton FCBen Blanco, Global Sponsorship Lead, HeinekenKevin Smit, Sports Partnerships, TeamViewerCharlotte Thomson, Head of Women's Football, COPA90Laura Weston, Trustee, Women's Sport TrustDave Roberts, X-Cel Broadcast, former FIFA+Nic Coward, Partner, Portas Consulting, former Premier League, UK Athletics Alex Balfour, Founder, Generate DigitalSean Jefferson, Founder, SportValue, former Manchester UnitedMichael Broughton, Co-Founder, Sports Investment PartnersUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.