Unofficial Partner Podcast

Wedge Issues is Unofficial Partner's business of golf series, where we take some of the big trends from across sport and apply them to golf.This is a special live episode recorded in the boardroom of the DP World Tour's headquarters at The Wentworth Club on the Friday morning of the BMW PGA Championship, the Tour's flagship event. Around the table were people representing many of the golf industry's key stakeholders from across various parts of the game, including sponsors, media, agencies and governing bodies. As you'll hear, the conversation was a broad one, looking at the commercial value and product-market fit of golf, the changing nature of media consumption, the rise of the golf YouTube creator, the lessons of the LIV Golf disruption and what the game really looks and feels like to women.You'll hear from speakers including:Jasmine, The Jazzy GolferHans Christian Meyer, CEO of JLindebergChris Bovey of 160/90Max Hamilton, Executive Commercial Director, European Tour GroupOther contributors include:Mark Cornish, KORE SoftwareNeil Armit, The R&ABen Sharpe, Callaway GolfMerrick Haydon, rEvolution agencyA big thank you goes to Guy Kinnings, Richard Bunn, James Francis and the team at the DP World Tour and to our friends at KORE Software for their support in making the event happen.This episode is sponsored by Leaders in SportLeaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

The 3 stories are:1. The race for the IOC big job - aka Bach’s overtures (this doesn’t make any sense but makes me sound like I know about classical music, which I don’t, apart from that theme from the Hovis ad). Six months ago the word on the street was that Seb Coe wasn’t running, and now he is. So, was the word wrong, or did he change his mind? Probably the former. Also, is the Samaranch name an asset or liability in the crusty world of IOC voting membership, the age profile of which makes the Tory party conference look like Coachella. Also, did you know Samaranch really likes crisps, so that’s a mark in the yes column from my pov. Why Australia are paying 100million NOT to host The Commonwealth Games- echoes of the late, great Bob Hoskins, who used to tell a story about Brian DePalma paid him a couple of hundred grand not to play Al Capone in The Untouchables. Anyhow, it’s hard to get beyond the ‘What’s the point?’ trope when the CGs is in the headlines. The messaging this week has been around Glasgow getting the games for ‘free’, but - like lunch - I suspect that major quadrennial multisport events are rarely free. Which events will get the bullet, should the event have died with the Queen, will India ever engage properly and isn’t the British Empire a bit, how do we put it, passé?Lego’s F1 deal - Cue outpouring of engaging Gen Alpha chat, with a smattering of hastily Googled facts about the environmental impact of the company’s failure to ‘transition to recycled polyethylene terephthalate (PET) from acrylonitrile butadiene styrene (ABS), which needs about 2kg of petroleum to make 1kg of plastic. ABS is used in about 80% of Lego blocks. “It’s like trying to make a bike out of wood rather than steel,” said Tim Brooks, Lego’s head of sustainability.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Earlier this year, The Football Association has became the first national governing body to mandate training on female health, with Women’s Super League and Championship clubs benefitting from a new league-wide support plan covering pregnancy, the menstrual cycle and pelvic health.The FA is working in partnership with The Well, specialists in delivering female health strategies across sport and co-founded by our guest today Baz Moffat. The Well is built on cutting-edge science, expertise and experience. Through community, resources and support for women and those who work closely with women, Baz and her co-founders are bridging the yawning knowledge and research gap that is undermining the potential of women both on and off the field of play. UP was introduced to Baz last week at the Women of Union launch event by today's other guest Preeti Shetty, director of Brentford Football Club and founder of Valeur, an online platform that gives women working in the sports industry the data, skills and networks needed to benchmark their salary and pay compensation.This episode is sponsored by Leaders in SportLeaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

The journey to creating a ten minute podcast is not a linear one. That's fancy talk for saying that rather than cut last week's half hour episode, this one went one for 45 minutes. Three stories:James Emmett reports from IMG's breathing and finance retreat.Richard Gillis on the big agency bun fight over UEFA rights.David Cushnan on the launch of Juventus Creator Lab. An Unofficial Partner x Leaders in Sport Collaboration.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Madeleine Orr is a leading sport ecologist and professor at the University of Toronto. A Forbes 30 under 30 inductee, she is the founder and co-director of The Sport Ecology Group, who consult on international climate issues for sports organizations such as the Commonwealth Secretariat, the UNEP, World Athletics, Adidas, F1 teams, and the NCAA. Madeleine has worked closely with the BBC and ESPN to further public understanding of climate issues in sport. Her book Warming Up: How Climate Change Is Changing Sport is an important contribution to the debate about sport navigates the present and near future.This episode is sponsored by Leaders in SportLeaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport. Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands. We'll be there, and you should join us. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

We tried to make a short form ten minute podcast and failed. It's supposed to be three stories in ten minutes. Think of this as a work-in-progress. UP's Richard Gillis is joined by James Emmett and David Cushnan from Leaders in Sport. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

For millions of people, Rick Shiels' YouTube channel is how we watch golf in 2024.Shiels is our very special guest today. He started by uploading golf tips to YouTube 12 years ago to attract people to the Trafford Golf Centre in Manchester. Now there are 900 golf channels on the platform, but only one Rick Shiels, with more than 3 million combined subscribers whose videos have attracted more than three quarters of a billion video views.So this is a conversation about how we watch and consume sport today and the questions that creators like Rick Shiels are posing for sport's traditional media and event rights holders.This episode is sponsored by Leaders In Sport.   Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward.Through a series of global summits in North America, Europe, Asia and the Middle East, invitation-only memberships and long form content, Leaders in Sport provides professional executives, both on and off the field, with access to a community of peers to share best practice and trends that are shaping the future of sport.Their flagship event, Leaders Week London, returns from 14 to 17 October, with The Summit taking place at Twickenham Stadium hosting the most senior executives from over 40 countries, including over 100 brands.We'll be there, and you should join us.Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Other People's Money is our regular series on sports investment, with regular co-host Matt Rogan, co-founder of Two Circles. Our guests today are Jonathan Lenson and Sam Johnson, CEO and head of sport respectively at Milltown Partners, the communications and public policy consultancy co-founded by Paddy Harverson, the former PR to Manchester United and King Charles, among others.The conversation is prompted by some focus group work carried out by Milltown in to the reputational challenges that surround football's relationship with private investors, particulary from the US. It was Gary Neville of Sky Sports fame who called investors from North America 'a clear and present danger to the pyramid and fabric of the game'.Was he right? How many football fans share that view? How does the reputation of American money compare to other sources of investment from for example, Arab countries, such as Abu Dhabi, Qatar and Saudi Arabia, or even Hollywood stars like Ryan Reynolds?This gets us to other, deeper questions as to the cliches and tropes that attach themselves to sport's relationship with private investment of all types.This episode of Unofficial Partner is sponsored by We Are Sweet, helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover great stories, from the big occasions to subtle micro-moments you might not even know are taking place. These are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience’s understanding of the action like never before by using live data from We Are Sweet.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

NBA v TNT – Exclusive Negotiating Periods and Last Matching Rights are central to the big row over NBA rights. But how they work and why does everyone hate them?Click here to read The Bundle Bulletin for the homework notes from this episode, compiled by regular co-hosts Murray Barnett and Yannick Ramcke.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Ben Sharpe, one of the most influential people in the golf business, as Managing Director & President of Callaway Golf across Europe, Middle East and Asia. Callaway is the largest manufacturer of golf equipment in the world and as such is a bellwether for any conversation about the commercial health of the game. Its tentacles run from the very top of the professional tours down to the participation at grass roots and in to retail and golf entertainment, via its TopGolf and Toptracer subsidiaries. Wedge Issues is an Unofficial Partner Production. This week’s Unofficial Partner Podcast is sponsored by Loughborough University London and the Institute of Sports HumanitiesLeadership in Sport MA 2024 Applications Open Applications for the next intake on the 2024 Leadership in Sport Masters are open.The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education.Loughborough University is ranked best university in the world for sports-related subjects (QS World University Rankings by Subject 2017-2023).Find out more https://www.sportshumanities.org/masters-ukor contact tom.rann@sportshumanities.orgUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.