Modern Musician Podcast

Today’s guest is music industry vet and music business mentor Sidney Eugene. With a musical journey taking off as early as six years old, Sidney went on to be employed by Warner Bros. Records at 16 and facilitated his first deal for a whopping $52M at 19. His career is filled with numerous remarkable achievements, including creating the syncopated strings reference for Kanye West’s “Flashing Lights”, a successful tenure at Warner, UMG & Sony/RED, and more than 40 years in the music business. Sidney shares his profound insights into the core workings of the music industry, emphasizing the criticality of treating music as a business. He also discusses the importance of understanding your audience, creating evergreen content, and planning for the future.Here’s what you’ll learn about: How to leverage the music industry "machine” to your advantage.Strategies for building a strong community and creating quality, long-lasting content.The importance of planning for the future in the music industry and taking ownership of your career.For more insights from Sidney and to learn how you can fully harness the power of the music industry, head over to: https://www.learnmbe.com/Ready for a music revolution? Join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Michael Walker is the CEO and Founder of Modern Musician. Having personally reached 17 million views on YouTube, working with Grammy Award-winning producers and touring internationally to perform for hundreds of thousands of fans worldwide - Michael is one of those rare mentors who has actually walked the walk of their own methodology. Michael provides artists with the tools necessary to create a lasting career in the music industry.Michael welcomes his friend and member of the Modern Musician team, Jared Christianson from the acclaimed metal band Arkaik, to discuss the future trajectory of the Modern Musician community and what lies in store for us in 2024.Here’s what you’ll learn about: The indispensable value of networking and learning from peers within the Modern Musician community.Navigating the landscape of 2024: overcoming fears and embracing the future of music technology.The reasons why becoming a part of the Modern Musician community will give you a competitive edge in 2024.Ready for a music revolution? Join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Bobby Owsinski is a renowned author of 24 best-selling books on the music industry and a revered expert in the realm of music branding and audio. With accolades such as contributing to Forbes, appearances on CNN and ABC News, and a highly-rated podcast in its 9th year with over 400 episodes, Bobby's expertise is indisputable. His recent production ventures have topped the Billboard Blues Chart at #2 and the Apple Music Rock Chart at #5, affirming his mastery in the field.Michael Walker and Bobby Owsinksi dissect the intriguing world of AI in music. From dispelling fears and misconceptions surrounding AI to discussing the impact of artificial general intelligence on mankind, this dialogue promises to unravel the AI narrative in music production like never before.Here’s what you’ll learn about:The role and potential of AI in music creation and mixingThe concept and impact of artificial general intelligenceStrategies for harnessing AI in marketing your musicSign up for Bobby’s free mixing workshop here: https://go.bobbyowsinski.com/musicmix/#a_aid=MWalkerApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Meet Dorian Perron, co-founder of Groover, an innovative web platform that revolutionizes music promotion. Learn how to effectively promote your music on Groover and reach out to curators and industry professionals. Understand the importance of an artist's mindset and how to maximize potential. Discover the challenges faced by independent musicians and the significance of building relationships in music promotion.

Meet Apollo Fresh, a Haitian American rapper from South Florida whose innovative blend of rap music and anime visuals has garnered him over 100 million views for his hit, “JoJo Pose”. Following this viral success, Apollo has adeptly used Modern Musician to boost engagement with his rapidly growing fanbase, creating a sustainable music model that effectively monetizes his followers.In this insightful episode, Apollo shares his story of manifestation, resilience, and belief that brought him explosive success on TikTok. As he recounts his journey, he dives deep into the strategies of fan engagement and the mindset practices that keep him grounded and focused.Here’s what you’ll learn about: How to marry your passions to create a unique artistic style that stands outThe power of self-belief and resilience in overcoming adversity and achieving dreamsHow to effectively engage with your growing fan baseFor more of Apollo Fresh's energetic music, visit here: https://linktr.ee/apollofreshApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Meet Joe Eddie: a six-string virtuoso from the north plains Red River valley. Joe's melodious, guitar-infused songs have resonated with fans worldwide, garnering him an adoring fanbase. Joe's journey is an inspiring tale of musical triumph.In this episode, we delve into Joe's transformational journey from a local artist to an international sensation. From his humble beginnings and the struggles he faced to the power and fulfillment of connecting with fans on a personal level, Joe's story offers invaluable insights for aspiring artists.Here’s what you’ll learn about: An understanding of the strides Joe made in the Gold Artist Academy program and how it can aid their own musical journey.The magic and effectiveness of one-on-one fan interactions, as demonstrated by Joe's growing fan base.Joe's secret to building a 5000+ strong email list in just a few months and how it can be replicated.Find out more about Joe and his remarkable journey at: https://joeeddie.comApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Amber Horsburgh is a seasoned music marketing professional whose passion for emerging artists knows no bounds. She has played an instrumental role in shaping the careers of artists like Chet Faker/Nick Murphy, Miike Snow, and SOFI TUKKER, among others. She served as the SVP Strategy at Downtown Records, worked on global ad campaigns for tech giants like YouTube Music and Google Play, and won numerous prestigious awards for her efforts. Her current passion project, Deep Cuts, is an educational platform that equips independent artists with the tools to promote their records like major labels.Delve into the secrets of building an audience and cultivating your music catalog as a long-term asset in this captivating podcast episode. Amber shares her insights on digital music marketing, assembling a sterling marketing strategy, and boosting streaming numbers.Here’s what you’ll learn about: Learn how to identify your strengths and weaknesses and leverage them to elevate your music career.Understand the intricacies of record marketing and release strategy for budding artists to DIY.Discover which campaigns yield the best results and how to reach a larger audience.To discover more about Amber Horsburgh and gain further insight into the music industry, visit: https://school.deepcuts.co/fanbase-acceleratorApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Michael Walker is the CEO and Founder of Modern Musician. Having personally reached 17 million views on YouTube, working with Grammy Award-winning producers and touring internationally to perform for hundreds of thousands of fans worldwide - Michael is one of those rare mentors who has actually walked the walk of their own methodology. Michael provides artists with the tools necessary to create a lasting career in the music industry.In this episode, Michael Walker divulges key details about his brand new Artist Launch Challenge, aimed at promoting artists using Modern Musician's StreetTeam software. This episode is crucial for artists aiming for a wide audience and sustainable incomeHere’s what you’ll learn about: Learn about the innovative Artist Launch Challenge and how it can catapult your music career.Gain insights into Michael's personal journey, from grass-roots musician to music industry mentor.Discover the growth and future of Modern Musician and understand why Michael's innovative thinking is indispensable.Register for the Artist Launch Challenge for free here: https://go.modernmusician.me/artist-launch-challenge-a?utm_source=podcast&utm_campaign=artist-launch-challengeApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

John Oszajca, a former recording artist for Interscope and founder of Music Marketing Manifesto, joins us in today's episode. With an impressive track record in the music industry and a knack for entrepreneurial ventures, John has been a keynote speaker at global conferences and events. Known for revolutionizing the industry with his “direct to fan marketing” approach, he has helped myriad artists climb to dizzying heights on various sales charts and land Grammy nominations. In this captivating episode, John delves into how to harmonize your message with your music marketing and the principles of digital marketing. Combining his passion for music with a data-driven approach he shares how he’s making a significant impact on how independent musicians market their music.Here’s what you’ll learn about: The principles of digital marketing for the music industry and why it works so wellWhy digital marketing today is remarkably effective and what most musicians are missing out on with social media.The importance and the method of building a mailing list and selling products to fansDeep dive into John’s ingenious approach and learn more about his music marketing strategies here: https://musicmarketingmanifesto.com/Apply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Erica Mason is a BET-featured, award-winning hip-hop and R&B artist, who channels her passion for empowerment through her music. Her songs "Addicted to My Phone", "Unappreciated", and "Better" went viral on Instagram and TikTok, helping her amass over half a million followers in just 90 days.In this episode, Erica shares how she harnessed the power of social media to expand her fan base and the strategy she used to amass over a million followers across TikTok and Instagram. She also dives into her personal journey and her unique approach to connecting with fans.Here’s what you’ll learn about: How to formulate a winning strategy for social media growthTips on crafting a distinctive musical identityInsights on monetizing your audience and turning your passion into a full-time careerYou can connect with Erica here: https://linktr.ee/ericamasonmusicApply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching