The Instructor

Today, we’re diving into the wild world of driving school marketing! Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine. Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!Get a FREE week's trial with The Instructor Premium!Check out InspireCheck out Will's SubstackFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships and community engagement to boost your driving school’s visibility without breaking the bank. Whether it's sponsoring a local sports team or posting creative content, this episode is packed with gems to help you drive your business forward!Takeaways: The podcast dives into the marketing strategies for driving schools, emphasizing the importance of social media presence to attract potential students. It's like casting a fishing net, but make sure it's the sparkliest one out there! Instructors are encouraged to engage with their local communities through sponsorships or partnerships, which can create brand awareness and boost credibility. Think of it as being the cool kid on the block who everyone wants to hang out with! A focus on the unintentional help instructors might offer students during lessons is discussed, reminding us to empower learners instead of doing the thinking for them. After all, we want them driving, not just coasting along! The episode highlights the idea that marketing doesn't have to be traditional; creativity can shine through unique content that showcases personality, making the driving school memorable. So, let your quirky side out and show the world what makes you, you! Listeners are encouraged to reflect on their teaching methods and consider how to challenge students effectively, ensuring they are developing their own driving plans rather than relying on instructors to lead the way. It's like teaching them to ride a bike without training wheels, but with a bit more horsepower! The conversation also touches on the overlap between sports coaching and driving instruction, suggesting that techniques from athletics can enhance driving lessons, making them more engaging and effective. Because who wouldn’t want to score a goal in both driving and sports?

Terry and Chris dive into the exciting future of driving instruction as they discuss potential changes in the DVSA test booking system. They humorously examine the rise of national schools and how local instructors are innovating to compete. The importance of community and ongoing professional development shines through, with initiatives like International Driving Instructor Day on the horizon. Expect engaging insights on personal branding and building connections while promoting road safety, all sprinkled with laughter and camaraderie.

Terry Cook welcomes listeners back to the Instructor Podcast with an exciting lineup featuring two distinct guests, Kevin Sellwood and Sarah Hall, who each bring their own unique perspectives and experiences from the driving instruction world. The episode kicks off with Terry discussing the purpose of the podcast: to enhance the skills of driving instructors and improve the operations of driving schools. Kevin, a former driving instructor and podcast host, shares his journey of getting back into the groove after experiencing personal setbacks that dampened his enthusiasm for podcasting. He opens up about the life events that affected him, including family losses and the challenges of engaging with guests for his own podcast. Kevin's renewed passion is evident as he discusses his eagerness to explore the quality of driver training and the misinformation prevalent in the industry. The conversation highlights the importance of consistent communication and the need for instructors to stay informed and engaged with their craft.Sarah Hall, the second guest, adds a vibrant energy to the discussion as she shares her transition from teaching learner drivers to working with car manufacturers and engaging in advanced driving and fleet training. She embodies the spirit of versatility, taking on roles that allow her to explore precision driving and even partake in motorsport events. Sarah emphasizes the significance of planning and awareness in driving, drawing parallels between her racing experiences and the skills necessary for safe driving on public roads. Her insights into the 'body language of cars' shed light on the subtleties that experienced drivers often perceive, underscoring the need for awareness that goes beyond basic driving techniques. The episode wraps up with an encouraging message about the evolving nature of driving instruction and the opportunities that lie ahead for both guests and listeners alike.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Maintaining enthusiasm and structure in podcasting is important to avoid burnout. Kevin Sellwood shares his journey of rediscovering passion in podcasting after personal challenges. Sarah Hall discusses her transition from teaching learners to advanced driving and fleet training. The concept of 'body language of the car' emphasizes awareness of other drivers' intentions. Both guests highlight the need for accurate information in driver training and education. Exploring the opportunities that arise within the driving industry, including unique experiences like rallying.

Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking –  today we’re heading back to September of 2021 and we’re digging into an Instructor Podcast Premium episode – The Standards Check Checklist – Ray Seagrave was the guest as we took a deep dive into “Did the trainer identify the pupil’s learning goals and needs”Listen to the full episode hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Chris Bensted, Tom Stenson, and Stewart Lochrie join me in Part Two of our review of 2024.We take a look at all the news from the socind half of the year, plus I ask for some fails, wins, and industry highlights, and we share some very special Instructor Podcast awards.Links from the show:Bright CoachingThe DITC10 Minute TakeawayMilestonesFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

As we wrap up 2024, this episode of the Instructor Podcast takes a reflective look at the year's highs and lows within the driving instructor industry. The main focus is on the positive strides made in embracing road safety and the increasing collaboration among trainers, ADIs, and PDIs. Guests Stewart Lochrie, Chris Bensted, and Tom Stenson share their insights, highlighting the influx of enthusiastic younger instructors eager to make their mark. With a blend of humour and candid conversation, this episode showcases the community's growth and the exciting potential for the future of driver education.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...Links from the show:Bright CoachingThe DITC10 Minute TakeawayCo-PilotFor additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world-class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for The ADIJNC, Client Centred Learning, and Vehicle Smart.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook. This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process. The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous.Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Follow First Car on TikTokSign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeKeanan LA and Terry Cook dive into the dynamic world of social media in the latest instalment of the Instructor Podcast, specifically focusing on the impactful platform of TikTok. They explore the strategies driving engagement and the delicate balance between creating viral content without veering into clickbait territory. Keanan, who has become a prominent figure in road safety via engaging videos, shares his journey from presenting educational content to leveraging his expertise in the realm of social media. The conversation highlights the importance of authenticity in content creation, emphasizing that instructors should strive to express their true selves rather than mimic trending styles that may not align with their message. This episode serves as a valuable resource for driving instructors looking to enhance their digital presence and connect with a younger audience, offering practical tips on how to craft relatable, informative, and entertaining content that resonates with viewers. Through their insightful dialogue, Keanan and Terry dissect the nuances of TikTok's algorithm, explaining how content is promoted based on engagement metrics rather than sheer follower count. They address the significance of interaction with viewers, encouraging instructors to engage with comments to foster community and build a loyal audience. Cook's anecdotes about his own experiences with feedback—both positive and negative—illustrate how navigating social media can be a double-edged sword, but ultimately rewarding for those who remain dedicated to their craft. With actionable advice and a candid discussion about the challenges and triumphs of content creation, this episode empowers instructors to embrace the digital age and utilize social media as a tool for growth and connection.Takeaways: TikTok is currently the best platform for driving instructors to reach younger audiences. Creating engaging content requires understanding trends; don't hesitate to experiment with different styles. Consistency in posting is crucial; aim for three to five times a day for visibility. Engagement with comments, even negative ones, can boost your video's performance significantly. Don't stress about going viral initially; focus on enjoying the content creation process. Use your unique skills or hobbies to differentiate your content and attract viewers.

Driving instructors need to embrace the evolving technology of vehicles, especially as we move closer to autonomous driving. Terry Cook chats with Dr. Nick Reed, a leading expert in vehicle technology and road safety, about the crucial role instructors will play in the development and adoption of automated vehicles. They discuss the importance of understanding driver assistance systems, safety ratings like Euro NCAP, and how instructors can educate learners about making informed choices when buying their first cars. The conversation also highlights the need for a balance between automation and driver awareness, ensuring that safety features are utilized rather than disabled. This episode sheds light on how technology is reshaping the driving landscape and the responsibilities that come with it.Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelLinks from todays episode:Euro NCAPReed Mobilty Co-Pilot 40% discountTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeTerry Cook welcomes Dr. Nick Reed to the Instructor Podcast as they delve into the evolving landscape of driving instruction amidst the rise of autonomous vehicles. With Dr. Reed's extensive background in road safety and mobility research, the conversation explores the significant role driving instructors will play in bridging the gap between traditional driving skills and the new technological advancements in vehicle automation. They discuss the importance of understanding and embracing modern driving assistance systems, emphasizing that while vehicles are becoming more automated, the responsibility of safe driving still rests with human operators. As they navigate through topics such as Euro NCAP safety ratings and the implications of new technologies on learner drivers, listeners gain insights into the essential skills that instructors must impart to ensure that new drivers are not only adept at operating vehicles but also aware of the technologies that support safe driving. The episode underscores the necessity for instructors to adapt their teaching methods to incorporate discussions about when to drive versus when to choose alternative transport options like walking or cycling, reflecting a broader shift towards safer road use.Takeaways: Driving instructors will play a pivotal role in ensuring safe driving practices as vehicle automation evolves. The distinction between driver assistance technologies and full automation must be clearly understood by instructors. Vehicle safety features, such as emergency braking systems, are crucial for first-time car buyers. Understanding the Euro NCAP ratings can significantly impact the safety of new car purchases. Instructors should educate learners about the responsibilities that come with using advanced driver-assistance systems. Public perception of automated vehicles is often skeptical, emphasizing the need for education and trust-building.

Choosing the right pupil for a Standards Check is crucial for driving instructors, and this episode gathers insights from 17 esteemed trainers on how to make that decision. The consensus is clear: instructors should select a pupil who genuinely needs to learn and can showcase their teaching skills effectively. Whether it's a learner who needs development or a partly trained driver, the right choice can help demonstrate the instructor's capabilities. Many trainers caution against taking full license holders unless the instructor is experienced in teaching them, as the dynamics can shift unexpectedly. Humor and rapport with the chosen pupil also play a vital role in easing nerves and ensuring a productive lesson, making the process more enjoyable for both the instructor and the examiner.Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeNavigating the complexities of a Standards Check can be daunting for driving instructors, but the wisdom shared by 17 experienced trainers in this episode sheds light on the nuances of choosing the right pupil for the task. Each trainer brings a unique perspective, emphasizing the importance of rapport, reliability, and the specific needs of the learner. Rather than gravitating towards a full license holder—often seen as the 'safer' choice—many trainers suggest opting for someone who requires development in a particular area. This approach not only highlights the instructor's skills but also creates a more dynamic and engaging learning environment. The conversation is peppered with humorous anecdotes, underscoring how personal experiences can shape an instructor's philosophy and approach to teaching. Whether it’s the nerves of a first-time assessment or the comfort of familiar faces, the trainers share candid insights that resonate with both new and seasoned instructors alike, encouraging a shift in perspective about the evaluation process.Takeaways: When choosing a pupil for a Standards Check, prioritise someone who genuinely needs to learn something. Taking your best pupil might not always be the best choice for a Standards Check. Select a pupil you have a good rapport with to help ease the nervousness during the assessment. Consider bringing a backup pupil in case your primary choice becomes unavailable on the day. It's important to take a pupil that you can showcase your skills with effectively. Full license holders can be challenging; instructors should choose pupils they are accustomed to teaching.

Get ready for a lively discussion as Terry Cook and Chris Bensted dive into the pet peeves that really get under their skin in the driving instructor world. From the annoyance of trainers boasting about their students' successes before the students even get a chance to celebrate, to the cringe-worthy spelling mistakes that can undermine professionalism, this episode covers it all. They explore the importance of respecting each other's journeys, whether it's waving at fellow instructors on the road or handling questions from learners on social media with kindness rather than sarcasm. Humorously dissecting the quirks of their profession, Terry and Chris highlight the need for camaraderie in an often solitary job, emphasizing that a little acknowledgment goes a long way. Tune in for insights that blend personal anecdotes with industry observations, all delivered with their signature playful banter.Links from the show:Emma's CPD bookKnow the HGV ZonesBlind spit awareness Driving Test PodcastSeason 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeTerry Cook and Chris Bensted delve into the intricacies of the driving instructor industry, discussing the latest trends, news, and their own personal experiences. Highlighting the importance of camaraderie among instructors, they address the phenomenon of instructors waving at each other as they pass on the roads. While Chris emphasizes the value of acknowledging fellow instructors, Terry counters that sometimes the social battery runs low, making waving feel like an unnecessary obligation. Their banter underscores a larger theme: the balance between professional interaction and personal boundaries in the world of driving instruction. In the latter half, the conversation shifts to the significance of awards within the driving instructor community. They debate the merits of various categories like 'Driving Instructor of the Year' and 'Content Creator of the Year,' exploring whether these accolades truly reflect the value and quality of the instructors' contributions or are merely popularity contests. With insights into how nominations and votes can be swayed by social dynamics, they encourage instructors to celebrate each other’s achievements, fostering a positive environment in an often competitive field. As they wrap up, Terry and Chris examine the importance of maintaining professionalism and respect, urging instructors to uplift each other rather than tear each other down in online spaces.Takeaways: Instructors expressing their successes online should respect the achievements of their trainees first. Waving at fellow instructors on the road fosters community, though not everyone will reciprocate. It's crucial for instructors to support one another rather than criticise questions posed by learners. The importance of recognizing road safety and the efforts behind recent campaigns is essential. Awards in the driving instructor community can encourage a positive atmosphere and recognition of hard work.