

The Instructor
Terry Cook
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
Episodes
Mentioned books

Sep 18, 2025 • 1h 3min
In Conversation With... Diana Todd - Part One: Evolution
Terry sits down with Diana Todd to explore her journey into the driving instructor world.Diana shares how the search for a better work-life balance led her from a high-pressure career into ADI training, just before the pandemic reshaped everything. She speaks openly about the challenges of qualifying, the reality of juggling family and work, and the lessons she learned along the way.The conversation also dives into blended training, why trust matters in the industry, and the importance of staying open to feedback. Diana reflects on her transition into training others, her admiration for the late Lou Walsh, and how mentoring has shaped her approach.Honest, insightful, and at times raw, this episode offers valuable takeaways for anyone on their own instructor journey.Check out Support and Inspire🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Aug 31, 2025 • 1h 45min
The Ultimate Standards Check Podcast
In this episode of The Instructor Podcast, Terry is joined by Bob Morton and Chris Bensted for a full conversation about the Standards Check and Part 3.Together, they break down what the DVSA is really looking for, how the SC has developed from the old PST system, and why instructors often overcomplicate things.The discussion covers risk management, goal setting, common myths (like failing if you use the dual controls), and why preparation should come from everyday lessons rather than special “test prep.” They also share advice on handling nerves, reflecting after setbacks, and why consistent CPD is vital.Whether you’re a PDI or an experienced ADI, this episode offers clear, practical insight into what makes a strong Standards Check, and how to build better lessons day-to-day.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor emailMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor Podcast📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Aug 17, 2025 • 9min
Short Lessons #34 - Copywriting and SEO Explained for Instructors
In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO.Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference between chatter and intention, to how using the right terms (like "ADI") can massively boost your visibility online, this bite-sized lesson is packed with practical gold.Whether you're blogging, building your website, or just want more eyes on your business, this one's a must-listen.Listen to the full episode here🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Aug 1, 2025 • 28min
5 Big Lessons From July (Plus a Peek Inside Premium)
July was packed with ideas, insights, and “aha” moments — and in this episode I’m sharing my 5 biggest takeaways so you can skip the noise and head straight to the good stuff.To give you an extra taste, I’ve included a few short clips from our Premium‑exclusive shows so you can hear exactly the kind of deeper conversations and training our members get access to every week.We’ll cover:How to cut through the noise and teach in a way that’s authentically youWhy attracting the right pupils matters more than attracting more pupilsOne simple question that can transform the way you run any lessonWays to add value for your learners beyond the driving seatThe power of “less noise, more action” (and why it’s okay to take breaks)Whether you’re focused on improving your teaching, growing your business, or simply finding a better balance, there’s something here you can act on straight away.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Jul 31, 2025 • 1h 1min
Thinking Time: The Secret Sauce for Successful Instructors!
Today, we're diving into a fun episode dissection with business guru, Dino Tartaglia! We're all about asking better questions and figuring out how to charge what we're truly worth. You know, it’s not just about knowing the clutch from the brake pedal; it’s about understanding what our students really want: confidence, freedom, and maybe a little less stalling at traffic lights! So, whether you're a driving instructor or just someone looking to level up in business, we’re here to help you break it down into bite-sized pieces that actually make sense. Plus, we’ll chat about why thinking time is your new best friend for making those big decisions. Grab your headphones, kick back, and let’s get ready to rev up those engines of thought!🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTubeTakeaways: This episode dives into the power of asking better questions to unlock deeper insights and enhance your teaching methods as a driving instructor. We explore the importance of 'thinking time'—setting aside moments to reflect is crucial for personal and business growth in the driving school industry. Pricing is more than just numbers; it’s about the value you provide to your students and how you reassure them of their journey toward becoming confident drivers. You don't need to cater to everyone! Focus on building a business around the students you enjoy teaching and those who align with your values. The conversation highlights that many people don't realize the true benefits of what they're seeking, like mastering driving techniques, which is often a stepping stone to greater personal development. Lastly, remember, investing in your own growth and learning is key—your improvement translates to better support for your students and a thriving driving school.

Jun 30, 2025 • 1h 33min
Why Men Struggle, and What We Can Do About It
In this special episode for Men’s Mental Health Awareness Month, Terry Cook is joined by returning guest Jono Poon for an honest and wide-ranging conversation about the struggles many men face.They discuss why so many men find it hard to open up, the impact of cultural expectations, and how loneliness and comparison affect mental wellbeing. Jono shares personal stories and insights from his work with the Man Cave, offering practical tools for managing mental health and building real connections.Whether you’re struggling or supporting someone who is, this episode is a powerful reminder: you’re not alone.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Jun 17, 2025 • 11min
Short Lesson #33 - Handling the opinions of others
In this powerful Short Lesson, we revisit a conversation from April 2022 with the inspiring Jono Poon.This bite-sized episode dives into the all-too-common fear of other people’s opinions, and how that fear can hold us back from living the life we actually want. Jono shares blunt but uplifting truths about why you don’t need anyone’s validation to chase your goals, try new things, or simply do what makes you happy.Whether you’re a driving instructor questioning your career path or someone afraid to step outside the box, this episode will challenge your mindset in the best way. Because, as Jono puts it, other people’s opinions don’t pay your bills. Hit play, get inspired, and then go do your thing.Full episode link🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Jun 12, 2025 • 43min
The Green Room #51 - Contraflow Conversations
In this Green Room episode, Terry Cook is joined by Chris Benstead and Stewart Lochrie for a lively and thought-provoking discussion about the latest developments in the driver training world.They reflect on upcoming events like the Intelligent Instructor Expo and the Meginar, before diving into the DVSA’s recent consultation on test booking changes - a topic that’s sparked plenty of debate. Chris and Stewart share differing views but demonstrate how disagreement can be handled with respect and honesty.The conversation also explores the pressures of social media, the challenges of being visible in the industry, and the importance of supporting one another. Whether you’re fully engaged in the industry or just watching from the sidelines, this episode offers plenty to reflect on — and a reminder that how we talk is just as important as what we say.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

May 31, 2025 • 53min
The Emergency Stop Campaign: Why It Matters to Instructors
In this episode of The Instructor Podcast, host Terry Cook kicks off the brand new monthly format with a powerful and timely discussion. He’s joined by Debbie Beadle, CEO of Fear Free, to explore the urgent need for safeguarding in the driver training industry.Debbie shares the story behind the “Emergency Stop” campaign, which calls for driving instructors to be legally recognised as being in a position of trust under the Sexual Offences Act. They discuss why this matters, what safeguarding really involves, and how instructors can protect both their learners and themselves.Later in the episode, Terry speaks with James Luckhurst from Project EDWARD about the Blue Light Aware campaign. They cover how instructors can prepare learners to deal with emergency vehicles safely and why those conversations could be life-saving.This is the first episode in a new monthly format designed to go deeper into important topics affecting driving instructors. It’s essential listening for anyone who wants to raise standards, build trust, and create safer roads.Links from the episode NSPCCFear FreeProject EDWARDBlue Light Aware🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

May 4, 2025 • 18min
Time to hit reset
The Instructor Podcast is getting an overhaul, and Terry explains why and how in this episode. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC


