The Instructor

Terry Cook
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May 29, 2022 • 1h 9min

Growing your driving school audience

I'm joined by Coaching for Geeks head honcho, Robin Bates as we dive into how to grow your audience, whether that be taking the first step, or running a driving instructor YouTube channel. We cover:How to get confidentThe need to be consistentThe key things you need to grow on YouTubeTips for Facebook growthAnd moreI also inadvertently commit to a skydive if this episode does record numbers, so please don't share it! You can find Robin at https://www.coachingforgeeks.com/For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagram And be sure to check out the DITC
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May 22, 2022 • 59min

The driving instructors guide to social media

Social media can be a mine field, thankfully I'm joined by the excellent Charlotte Parker, to run through the do's and don'ts. Charlotte is a social media executive and shares some wonderful wisdom including:Which are the best platforms for ADI's to useWhy we don't need to dance in Tik TokThe importance of analytics and how to use themBusiness pages vs personal pagesWhat to do if your socials have stagnatedAnd more...You can contact Charlotte: CPMarketing@PickleParker.co.ukHere's the podcast she recommended: https://open.spotify.com/show/39jI0ihm8h0RVvNhxa8jgM?si=12201fb5b6a4430aAnd here's The Instructor Spotify playlist: https://open.spotify.com/playlist/4qBupAF5zisrzP0bul3bNz?si=_04HTR6iR-i4dxdBK-CBAQFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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May 15, 2022 • 1h 27min

ADHD, SEO and how words can improve your Google ranking

Today we're taking a look at how we can get more eyes on our websites and social media with Nik Oakes. Nik throws out some excellent ideas and tips for how e can better utilise blogs, FAQ's and more to enhance our website performance, but she also share some excellent advice on social media and how we can make sure you're sending out the right message. We also take a bit of a detour into ADHD as Nik shares her experiences and offer some wise words on how we can help our learners who may present with ADHD. You can find Nik on Facebook: https://www.facebook.com/nik.oakes.96Website: https://literallyyours.co.uk/And don't forget to check out the new ADI stories podcast (The trailer is available now!) : https://adi-stories.captivate.fmFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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May 12, 2022 • 5min

Short lessons #6 - How to transition from manual to EV: Rob Cooling

Going automatic, or more specifically EV, can be quite daunting. In this short lesson Rob Cooling explains how he did it and the initial problems he faced.Full epiosde: https://player.captivate.fm/episode/f12a6226-47f3-49ae-a0b2-aed9fd7fec8eFind Rob: https://www.appledriving.co.uk/For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro and Client Centred learning training. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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May 8, 2022 • 48min

The Standards check checklist with Chris Bensted

The Standards check checklist - A bit of a different episode this week as I offer your an episode that was previously exclusive to The Instructor Podcast Premium. Chris Bensted of The DITC joins me to discuss the 3rd competency of the standards check 'Were the practice areas suitable?'This is an excellent resource for both PDI's and ADI's to help them not just with their part 3 or standards check, but to also help improve the quality of their drivign lessons. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro and Client Centred learning training. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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May 5, 2022 • 7min

Short lessons #5 - Don't choose the cheap old man: Robin Bates

The public perception of driving instructors isn't always great. In this short lesson Robin Bates explains why he had a poor view of driving instructors, until he met a certain charming ADI.Listen to the full episode here: https://player.captivate.fm/episode/e984e2c5-f931-4591-b64f-8a43a9faeb24Find Robin here: https://www.coachingforgeeks.com/For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro and Client Centred learning training. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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May 1, 2022 • 1h 3min

Do you need the ADI Doctor?

Lee Spary makes his second appearance on the show to talk about the journey he has been on and how it has lead him to become the ADI/PDI doctor. Lee also has a remarkable offer for all of you Premium members: From 1st May, you'll receive a 50% discount on all of his online services. This is a very generous offer and exclusive to Premium members of The Instructor Podcast.You can find the doctor:https://adidoctor.co.uk/https://pdidoctor.co.uk/For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro and Client Centred learning training. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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Apr 30, 2022 • 1h 27min

Green Room #18 - How can we promote safe driving for life?

We kick of the episode discussing how we can promote safe driving for life, so that more people than just driving instructors buy into it, swiftly followed up by looking at how we can make becoming an ADI an actual career path rather than just something people fall into. There's also some news around driving tests and provisional licences.Points of discussion include:Promoting safe driving for lifeFree assessments for full licence holdersWhy social media does workHow we can make people want to become ADI'sAnd more...In this episode I'm joined by Chris Bensted and Sarah Baldock.Find Chris at the DITCFollow Sarah on InstagramFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro and Client Centred learning training. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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Apr 26, 2022 • 5min

Short lessons #4 - Why we shouldn't use MSM: Chris Bensted

MSM is one of the most commonly used acronyms by ADI's. I can remember my driving instructor using it with me 20 years ago! In this midweek boost of inspiration and information, Chris Bensted explains why he dislikes it and doesn't use it. Find the full epiosde here:https://player.captivate.fm/episode/d30fafc4-06f4-4556-ae99-9c9cc4a1ba8dFind out more from the DITC here:https://theditc.co.uk/For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro and Client Centred learning training. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC
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Apr 24, 2022 • 1h 12min

Get your own PA with Just Instruct

Just Instruct are the new kids on the block, offering a range of services for ADI's and head honcho Rob Underhay, joins me for a conversation as we discuss:Road safetyAre apprenticeships the future for PDI's/ADI's?What services do Just Instruct offer?Should we charge extra for booking tests?Driving instructors on the payrollAnd more...You can find Just Instruct here:  https://www.justinstruct.co.uk/Terry's Tip:This weeks tip is a recommendation of Hayley Feilds 'Fit for Business' podcast. A must listen for any business owner (and as ADI's that's what we are!). You can listen here:https://food.ninja/press-podcasts/For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro and Client Centred learning training. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -TikTokAnd be sure to check out the DITC

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