365 Driven

In this special episode, I share one of the biggest mistakes that I observe thousands of business owners making. They severely underestimate the importance of positioning and branding, especially when just getting started.

Matt Farah is a career automotive journalist who has reviewed thousands of cars on his YouTube channel "The Smoking Tire", which has nearly a million subscribers and over 300 million video views. He is also host of "The Smoking Tire" podcast, which leads the automotive category on iTunes. In this episode, we discuss how to build a massive audience by simply being who you are. We also discuss how Matt transitioned his online persona into physical businesses, including his new Los Angeles based business, West Side Collector Car Storage.

Matt Sweetwood is the CEO of LUXnow - the marketplace for luxury autos, homes, and yachts. He is an internationally known professional speaker and life coach. As an entrepreneur for over 30 years, Matt previously built a $100MM camera store business. However, his greatest achievement is having raised five successful children as a single dad. He is also author of #1 best-selling book: "Leader of the Pack: How a single dad of five led his kids, his business and himself from disaster to success."

Dr Rick Perea, PhD is one of the most dynamic Performance Psychologists in the world. The NFL's Denver Broncos utilized his mindset strategies to help win the Super Bowl in 2016. He's also the Performance Psychologist for The NBA's Denver Nuggets, NFL's Miami Dolphins, and MLB's Colorado Rockies. Rick is also author of a new book, "Decision Point" which just launched on Amazon. What does a champion mindset consist of? Tune in and find out!

Brad Szollose has been a serial entrepreneur since 1979. He's built 9 businesses from scratch... one of those he took public on NASDAQ. As CMO and Co-Founder of K2 Design, his company was the first digital marketing agency to go public. He's an Award-Winning Creative Director, Visionary, TEDXSpeaker, and Web Pioneer. Brad is also host of Awakened Nation podcast, and author of his new book, "Liquid Leadership 2.0"

Jen DeVore Richter is the former head of advertising and consumer research for NASA at Kennedy Space Center. While at NASA, she implemented their very first direct-response TV campaign helping to make KSC one of the Top-5 most visited tourist attractions in Florida. Jen made the switch from marketing executive to entrepreneur in 2003 and last year was awarded "Innovator of the Year" for excellence in Business Coaching for her programs "Boss Women Rock" and "Instant Media Mogul" among others.

Natalia Diane Sanchez is a business and leadership coach dedicated to facilitating transformational growth in her clients to elevate their self-mastery, alignment, leadership, and achievement potential. She has an unusual story of adversity, having taken a fall off a cliff. This left her broken mentally and physically, but she grew to greater heights afterward.

Glenn Lundy is host of the wildly popular Facebook Live show #RiseAndGrind. He's been on stage at places like Hustle and Grind Con, and Grow Your Business For God's Sake! With 20 years experience in the automotive industry, Glenn has been spotlighted on ABC, NBC, and CBS, and is an expert in auto dealership culture development, and leadership training. Glenn has the unique ability to help identify the areas for growth in your store, and teach creative ways to invoke your dealership's spirit.

Alexandra Watkins is the outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Countless startups and companies including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Her breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal.

Three years have passed since May 4th, 2017. That date was the beginning of 365 Driven. What have I learned about myself and business in the last three years? I hope you enjoy this special solo episode. Thank you for being a part of this journey!