

Swisspreneur Show
Swisspreneur
The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.
Episodes
Mentioned books

Dec 11, 2022 • 55min
EP #282 - Stefan Muehlemann: Europe’s Leading Debt Capital Market Platform
Timestamps:
1:47 - Building an Asian food company in the 90s
14:05 - Assembling the Loanboox co-founders
29:34 - UN’s development goals
36:08 - Meditation and entrepreneurship
40:00 - The Sparks IPO program
About Stefan Muehlemann:
Stefan Muehlemann is the founder, chairman and former CEO at Loanboox, the independent debt issuing platform that connects public sector, large corporate and real estate borrowers with banks and institutional investors. He holds an MBA in Business Administration and Management from The Tuck School of Business at Dartmouth, and previously worked as a foreign exchange trader at UBS and LGT, as well as having been a lecturer at HSG and UZH.
His first business venture was back in the 90s, during his trading floor years, where he built Basel’s first Asian food chain, Asian Express, later sold in 1998. Much later, in 2015, he founded Loanboox, and Dario Zogg and Andi Burri joined later as co-founders. This arose from his own experience: as an investor (connected to companies like Omnibiz, Carvolution, and Futurae), Stefan was unsatisfied with conventional brokers. In contrast to conventional brokering, financing and investing through Loanboox is simple, transparent, safe and low-cost. They provide advice on financing strategy, bring together borrowers with financing needs and professional capital providers, and offer debt management tools, portfolio analysis and software solutions. Their track record is impressive: 170 active investors, transactions with a volume of EUR 28b closed in 12 countries, and 90/100 customer satisfaction.
Memorable Quotes:
"I’m not a person who’s easily satisfied. I don’t like rules. And that’s a sure recipe for an entrepreneur."
"Oftentimes the founder personality isn’t suited to being the CEO of a publicly listed company."
If you would like to listen to the story of another company in the Swiss financial sector, check out episode 227 with Simone Riedel Riley, general manager at the Swiss Technology Fund.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners!

Dec 7, 2022 • 58min
EP #281 - Alan Cabello: Teaching Corporate Innovation
Timestamps:
1:37 - From Mexico to Switzerland
10:44 - Corporate innovation
27:26 - Validating an idea
39:37 - Calculating client ROI
48:28 - Looking for a different type of investor
About Alan Cabello:
Alan Cabello is the founder of SparkLabs, Sparkworks and Sparkademy, three sister companies working towards a common goal: business innovation in Switzerland. He previously co-founded the startup Kooku and holds a PhD in Strategy & Innovation Management from the EPFL.
Around 2013/2014, while he was getting his PhD, Alan was a visiting researcher at Stanford, and there had a great experience with the d.school, where students and professors from different academic fields come together to tackle complex issues through a transdisciplinary and human-centered approach. When he returned to Switzerland, despite the prevalence of high-quality education, he found no such problem-solving approach. In 2014 he created SparkLabs, a cooperation between different Swiss universities with the purpose of educating and advancing a human-centered approach to product, service, and business model innovation.
Then in 2015 he created Spark Works, a small innovation consultancy to tackle corporate innovation and transformation challenges. Finally, in 2020, Alan built Sparkademy, a digital-first institution bringing scalable and measurable learning to the corporate world. Sparkademy offers Online Courses, Practical Assignments, Knowledge Checks and access to a Method Kit, and also defines clear learning objectives and effective inputs, so as to help measure participant progress and provide feedback.
Sparkademy runs on two business models: one is the classic business school model, where companies are charged per participant per course, and the other one is an engagement-based yearly fee (plus in-app purchases), meaning if engagement goes down, so does the price. Alan feels confident offering this alternative because Sparkademy’s average rate of course completion is 88-94% (stupendously higher than the online course average).
These levels of engagement are possible firstly due to the fact that Sparkademy courses were built using behavioral science insights to keep learners motivated, and secondly because Sparkademy forms the learner cohorts using the Spark Check, a tool based on neuroscience research which helps them test employees' ability to deal with uncertainty and other people’s emotions.
Memorable Quotes:
"As an innovation consultant, at least half the time spent with your client goes into educating them on process basics. Which is not the best use of their time, or yours."
"You want to make sure that people are on your team because they want to be there. The person sitting in the corner with their arms crossed brings everybody down; no matter how motivated they are."
If you would like to listen to another founder who also focuses on business innovation, check out episode 79 with Manuel Hartmann, founder of SalesPlaybook.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners!

Dec 4, 2022 • 59min
EP #280 - Ben James: The End of the Jack Welch Era and the Start of TP24
Timestamps:
00:07 - The Impact of GE on Ben James' Early Life
09:50 - The Start of TP24
21:45 - The Business Model: Secret Black Box
33:35 - Managing Mental Health: The Pressure of Being a Founder
48:38 - Six Sparks IPO Program
About Ben James:
Ben James, CEO of TP24, is an engineer at heart. After completing an engineering degree at Leeds University and working in the sales and operations department there, he started working at GE Capital full-time in sales and operations. During his studies, he worked in the insurance and (profit and loss) P&L team for GE. Then, after moving to Switzerland, he became responsible for credit-based insurance and started managing all GE businesses in the Swiss market. He later worked in the IPO team for GE Capital and Money Bank, which led to the establishment of Cembra Money Bank, a leading consumer lender in Switzerland. During his career, he recognised a gap in the lending solution market and saw the opportunity to create TP24, a flexible funding opportunity for growth.
In this episode, Ben speaks a bit more about his life before TP24 and gives insight into its early stages. , as well as how its business model differs from other lending solutions worldwide. He also examines several risks business owners go through for pricing segments for loan solutions and funding sources for their businesses and how TP24 provides a better model for the front end of their customers compared to their competition.
Ben goes on to speak on the negative implications of running a business on one’s mental health. He talks about his own founder experience and the impact it has had on his personal and family life, and how he struck a balance between being a business owner, a father and a husband. He provides tips for other entrepreneurs on how to ensure that their company's success does not come at the expense of their mental health or life at home.
Memorable Quotes:
"Finance products hold great businesses back."
"If we learnt anything from businesses around the world, it was to look after your customers. If you don’t other businesses will, and you’ll lose them."
If you would like to listen to more episodes about other non-traditional lending solutions, check out our conversation with Robert Lauko.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners!

Nov 30, 2022 • 1h 1min
EP #279 - David Heinemeier Hansson: Ruby On Rails, And What Came After It
Timestamps:
10:58 - Basecamp was born out of embarrassment
19:16 - Getting an offer from Bezos in 2005
38:50 - No email service is free
41:13 - What’s wrong with the cloud
47:56 - Quiet quitting
About David Heinermeier Hansson:
David Heinemeier Hansson, originally from Denmark, studied Business Administration at the Copenhagen Business School in the late 1990s. He is the founder of the open-source web framework, Ruby On Rails, and co-founder of 37Signals and HEY along with his business partner, Jason Fried.
In 2001, he got his first official commercial job, after programming for only 2 years. At the time he envisioned programming not just as a tool, but as something he saw himself doing for the long term, which encouraged him to excel at programming, and later resulted in the creation of Ruby on Rails. David founded Ruby on Rails in 2003, a software used for creating high-performance web platforms. It has been very successful since its inception, with popular applications such as Airbnb, Square and Spotify being built on the platform.
A year later, in 2004, David launched Basecamp, one of the first software-as-a-service applications, with his co-founder, Jason Fried. Basecamp is now a gold standard for easier and superior project management. It has been used by over 75,000 organizations across 166 countries and 5 continents. Some well-known organizations that have used basecamp include Shopify, and Accenture, among others. In 2020, HEY was created by David and his team as an alternative to Gmail and Outlook. It shifts the paradigm of the traditional email structure and allows users to better deal with spam and unread messages, helping customers to better track and filter incoming emails. Since launch, HEY has already attracted tens of thousands of users.
During the episode, David explained his views on quiet quitting: he believes that quiet quitting is a lose-lose situation for both the employer and the employee, and that business owners should be more aware of the emotional and mental state of their employees. He advises that companies should be satisfied with having employees who do good work in a reasonable time, rather than desiring employees who share the same intense devotion to the company that a founder would have. He also urges against "deferred living" and encourages everyone to make the most of the time they have now by diligently doing gratifying work together with people they enjoy. David has employed this structure to create his own work-life balance, as he juggles many hats: being a founder of several companies, a father, a bestselling author, an investor and a Le Mans & WEC class-winning racing driver.
Memorable Quotes:
"Ruby really changed my trajectory as a programmer. Programming stopped being just a tool, but something I could really see myself doing in the long term."
"I don’t consider myself a computer engineer. I consider myself a software writer. That’s a completely different paradigm, and self-perception."
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Nov 27, 2022 • 50min
EP #278 - Bernhard Heusler: Führung im Profisport und im Business
Timestamps:
05:00 Wozu werden Führungskräfte gebraucht?
16:10 Die gemeinsame Vision
31:12 Verhältnis Präsident // Trainer
36:02 Die Wichtigkeit von Wertschätzung & Anerkennung
43:40 Werden Führungskräfte gemacht oder geboren?
Über Bernhard Heusler:
Bernhard Heusler ist Mitgründer und Partner der Heusler Werthmüller Heitz AG, mit Hauptsitz in Basel und spezialisiert auf die Erbringung von Dienstleistungen im Bereich der Wirtschaftsberatung, des Sports und der Kultur.
Der in Basel promovierte Jurist war von 2000 bis 2014 Partner der Kanzlei Wenger Plattner, anschliessend bis Oktober 2017 Konsulent bei Walder Wyss AG. Im Sommer 2003 nahm er seine Tätigkeiten für den FC Basel 1893 auf, ab 2006 amtete er als dessen Vizepräsident und ab 2009 übernahm er die operative Leitung, um schliesslich dem Club von 2012 bis 2017 als Präsident vorzustehen.
In Erweiterung seiner Verantwortung für den Verein hat Bernhard Heusler in diversen Exekutiv- und Entscheidungsgremien des internationalen (FIFA, UEFA, ECA) und nationalen (SFV und SFL) Fussballs Einsitz genommen. Zudem amtet er seit 2012 als Richter am Internationalen Sportgerichtshof (TAS/CAS) in Lausanne. Seit einigen Jahren tritt Bernhard Heusler zunehmend als Referent an Anlässen und Seminaren, namentlich zu Themen der Unternehmens- und Teamführung, auf. Seit rund zwanzig Jahren bekleidet er diverse Verwaltungsratsmandate.
Memorable Quotes:
"Eine Führungsaufgabe beginnt immer bei einem selbst. Man muss authentisch und echt sein."
“Als ich nicht mehr die gleiche Freude spürte, merkt ich, dass es an der Zeit war meine Führungsaufgabe abzugeben.”
“Anerkennung, Wertschätzung und positives Feedback sind wirksame gratis Tools für Führungskräfte.”
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Nov 23, 2022 • 37min
EP #277 - Levent Künzi: Simplifying Swiss Real Estate
Timestamps:
2:42 - 25yo and COO at a big company
11:00 - Building a company with your brother
17:35 - The Swiss real estate market
22:55 - Taking on investors to support crazy growth
27:58 - Avoiding a second hit of burnout
About Levent Künzi:
Levent Künzi is the co-founder and CEO at Properti,
a technology-driven real estate company modernizing residential real estate. He holds a BSc in Business Administration, Marketing and Business Communications from Kalaidos Fachhochschule Schweiz and previously worked at Betterhomes Real GmbH, where he quickly rose through the ranks and became CMO at just 25 years old. His success, however, was not without its drawbacks: after a total of 10 years there, he quit due to severe burnout. Levent then had to take some time to rest, recover and discover who he was outside of work.
His journey of self-discovery resulted in him starting a business with his brother, Adrian Künzi, in 2019: Properti, which combines cutting-edge technologies such as robotics, virtual reality and artificial intelligence with years of experience, expert knowledge and digital marketing. They’re simultaneously a real estate company and also a software company, offering a 360º view of all real estate related transactions (buying, renting, moving, cleaning..), in which 80% of all processes are automatized. Properti real estate agents are thus able to handle several more listings than regular agents.
Levent and Adrian bootstrapped Properti for the first 2 years, and just recently raised a $6.5M seed round.
Memorable Quotes:
"When I quit my job, it was very hard for me to find out who I am. Burnout turned into a real crisis."
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Nov 20, 2022 • 44min
EP #276 - Aurelio Perucca: Investing in Alternative Asset Classes
Timestamps:
1:43 - PwC and entrepreneurship
9:49 - Investing in an alternative asset class
24:36 - What happens when the asset is sold
32:59 - How Splint Invest makes money
38:15 - Crowdfunding campaign closed after 5 days
About Aurelio Perucca:
Aurelio Perucca is the co-founder and CEO at Splint Invest, an alternative investment platform. He holds a MS in Business Administration from the University of Bern and previously worked at Stryker and PwC.
Aurelio’s entrepreneurial journey all began in 2020, when he and some of his PwC co-workers started investing in rare whiskey. Prior to that, Aurelio had only invested in ETFs and stocks, but he soon realized that the high correlation between traditional assets and economic downturns meant that he had to diversify his investment portfolio. Further research led him to discovering that alternative asset classes such as cars, watches and whiskey had a much lower correlation with economic fluctuation. Specifically assets like whiskey or wine have the added advantage of their price being driven by their intrinsic value, which only increases with time (the older the whiskey, the better, the more expensive) – they’re not dependent on some hype. They are also, so to speak, “recession-resistant”.
So in 2021 Aurelio and his co-founders created Splint Invest, an app with the mission to enable all private investors to invest in alternative assets, starting at just CHF 50. You can trade your “splints” with other investors or hold them until the asset is sold and you get to collect your profits. When an asset is sold, you’re charged a flat fee of 2% of the sales price on a pro-rata basis, which covers Splint Invest’s sales process expenses. There are no running costs when you invest in Splints: the variable costs for storage and insurance are already included in the splint price of CHF 50.
However, it is true that stocks have a higher yield on average (despite also being a riskier investment) – but Aurelio makes it clear that alternative assets should only make up 5-15% of your investment portfolio (the rest consisting of stocks, real estate, etc…), and that they’re not something for beginners to dabble with. If you’re just starting out on your investment journey, you’re better off with low-effort investments, like ETFs. But if you want to take your investment game to the next level, sign up today at Splint Invest.
Memorable Quotes:
"At some point, you can’t just add more milestones, more proofs of concept, more validation… You actually need to trust the idea and go for it."
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Nov 16, 2022 • 56min
EP#275 - Robert Piconi: From Ticino To The NYSE
Timestamps:
1:52 - From fossil fuels to clean energy
7:55 - Idealab and Energy Vault
14:20 - Hardware and software
29:03- Saying no to customers
43:50 - The intense schedule of going public
About Robert Piconi:
Robert Piconi is the co-founder and CEO at Energy Vault, a global energy storage company based in Ticino and publicly listed at NYSE. He previously worked at companies like BP, Alcatel and Spirent Communications.
Despite his past in the oil business, Robert is currently dedicated to taking an active role in the transition to renewals. That’s why he co-founded Energy Vault in 2017, after having validated the idea at Idealab, the longest running technology incubator in the US, with a very impressive track record: almost half of its companies have either gone public or been acquired.
Energy Vault aims to tackle the complicated issue of energy storage, i.e. electron storage. This storage is made difficult by the electrons’ limited “shelf-life”, by the costliness of the infrastructure, and by the fact that it is rather hard to find sustainable ways of doing it. Energy Vault combines innovative design, advanced materials science, and proprietary machine-vision software to orchestrate the storage and dispatch of electrical power by lifting and lowering composite bricks, made from eco-friendly materials. Energy Vault’s commitment to sustainability is reflected in a unique approach to the circular economy which utilizes local industrial and energy waste, including remediated coal ash and recycled wind blades converted to recyclable materials, to build the system’s composite bricks.
They run their infrastructure and acquire their raw materials locally, so as to avoid greenhouse gas emissions and reinvest in the communities where they’re located. One major customer segment of theirs are utilities companies that distribute to a grid infrastructure, and which are currently in the process of shutting down their fossil fuel plants and making the switch to renewables.
Energy Vault went public on the NYSE in 2022, through a merger with Novus Capital Corporation II (NYSE: NXU). The transaction raised approximately $235 million in gross proceeds, additive to its recently announced Series C of $107M and the $50M license fee from Atlas Renewable, to fund the execution of its growth strategy. Reflecting on the going public process, Robert advises founders to not go public before they’ve reached a scale which allows them to reliably predict the company’s future, or before they’ve hired enough people to maintain operational excellence during the IPO process.
Memorable Quotes:
"I felt like my potential could reach greater heights if it weren’t held back by corporate constraints."
"Countries have no walls: greenhouse gasses go all over the world. It is imperative that we cooperate."
"An IPO process takes months. I would caution founders to structure their business in a way that makes sure things run on time even if they’re away."
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Nov 13, 2022 • 47min
EP #274 - Vincenzo Neidhardt: The Revolutionary AI Music Manager
Timestamps:
1:48 - Being passionate about music
9:32 - Helga’s origin story
18:25 - Management tasks in the music industry
32:22 - Creating trust
36:56 - Tokenizing shares with Daura
About Vincenzo Neidhardt:
Vincenzo Neidhardt is the Managing Partner at Helga, a hyper-focused digital manager that specializes in the use of data in the music world. He holds a BSc in Business Administration from HWZ and previously co-founded the booking agency Garasch Musig.
Helga tackles an issue very relevant to our current music industry: unlike in the past, when music artists worked with a single label for a long stretch of time, today’s musicians work with several music labels simultaneously, and therefore have multiple pay sources – their main concern is, therefore, keeping track of whether or not they’re actually getting paid, and, if they weren’t adequately compensated, having the analytics software necessary to approach the defaulting party with the data to back it up. It’s estimated that there are $2.5b missing in the music market due to this type of occurrence.
Helga has yet to properly launch, and most of their employees are also students on the side. They are currently raising CHF 600K and have chosen to tokenize their shares with daura. Learn more about the advantages of this unconventional financing route by visiting https://daura.ch .
Memorable Quotes:
"As a musician who studied business administration, I see every artist as a small company."
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Nov 9, 2022 • 1h 21min
EP #273 - Luca Michas: Yamo’s Successful Growth Story
Timestamps:
8:00 - Sustainability and branding
23:01 - The yamo ingredients
32:10 - From baby food to snack bars
43:30 - The battle against regulation
1:03:34 - Raising a series B
About Luca Michas:
Luca Michas is the co-founder and CMO at Yamo, a B2C company revolutionizing the kid's food market with nutritious and organic options for kids of all ages. Luca holds an MA in Media & Communication / Marketing from the UZH and previously worked for companies like SodaStream International and the Campari Group.
In 2015, while working at the Campari Group with his future co-founder, Tobias Gunzenhauser, Luca watched a documentary about veganism and decided to go vegan for a month, and Tobias joined him in this adventure. They soon discovered that healthy, plant-based products were very hard to come by in a Swiss supermarket, and – as a joke – decided to check out the baby food aisle, only to find out the baby food available on the market was tasteless and of dubious nutritional value.
This was because the traditional process for creating shelf-stable baby food was heat-based sterilization, which, considering many vitamins are heat-sensitive, necessitated later re-adding the vitamins which the process destroyed. But friend and food scientist José Amado-Blanco soon clued them into a better way of making baby food: High-pressure pasteurization, which combines homemade flavor with proper nutrition, and lasts several weeks in a refrigerated environment. This was how Yamo was able to combine nutritional quality with convenience, and win the trust of Swiss parents all around.
So as not to have their customers age out of Yamo products, the team has now also begun making kids’ food, like joghurts and snack bars. With their office in Zug, they currently sell in the DACH region, Belgium, Spain and Portugal. A Series B round is also underway.
Memorable Quotes:
"Branding makes a huge difference in whether your product succeeds or not. It’s not just pricing, it’s not just availability. You need to tell a story."
"Nowadays sustainability is no longer something that sets your brand apart, but on the other hand, if you’re not sustainable, your brand is gonna have a problem."
"Contrary to popular belief, we were not drunk when we came up with the Yamo product names."
Resources Mentioned:
Shoe Dog, by Phil Knight
Asana
Slack
If you wanna listen to our conversations with yamo co-founder Tobias Gunzenhauser, check out episodes 159 and 174.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!


